STUDENT RECRUITING PROGRAM ANALYSISInstructional Systems Graduate Program

OVERVIEWIS Program Recruiting

Conducted by:

• ISRC - Instructional Systems Recruiting Committee (ISRC)

• ISAACRC -Instructional Systems Alumni Advisory Council

Recruiting Committee (ISAACRC)

Key questions:

• To what extent are current recruiting processes effective?

• What interventions would improve the recruiting process to

achieve optimal results?

PROCESS• Research

▫ Interviews

Faculty, Staff, Alumni

▫ Surveys

Faculty, Students, Alumni

▫ Literature Review

Current and Historical Recruiting Data

• Business goals determined

▫ NOTE: Determination impacted by time

constraints

• Performance goals established

• Gaps and Causes identified

• Interventions suggested

BUSINESS ANALYSISIDENTIFYING KEY GOALS

Achieve 10% increase

from year to year in the

number of actively

enrolled students

PERFORMANCE ANALYSISPERFORMANCE MEASURES

1.Number of students actively enrolled each academic year

2.IS Program representation at recruiting events throughout the academic year

3.Contact of prospective students during the admission process

GAP ANALYSIS: PERFORMANCE MEASURE 1: STUDENT ENROLLMENT

CURRENT PERFORMANCE OPTIMAL PERFORMANCE

▫Master’s: 72 actual

▫Doctorate: 45 actual

▫Master’s: 101 optimal

▫Doctorate: 54 optimal

From data collected in years 2004 – 2009; Assumes a 10% increase each year from 2004

GAP ANALYSIS: PERFORMANCE MEASURE 2: RECRUITING

CURRENT PERFORMANCE OPTIMAL PERFORMANCE

▫ On-Campus :

▫ Sporadic classroom visits

▫ Performance at events not

measured

▫ Conferences:

▫ 2 or 3 attended

▫ ad hoc marketing materials

▫ On-Campus:

▫ Visit 20 classes of different

majors

▫ Collect 25 names at all events

▫ Conferences

▫ Attend 4 conferences

▫ Create and post marketing

packet

▫ Mentor anyone involved in

recruiting activities

▫ Mentor students to represent at

conferences

GAP ANALYSIS: PERFORMANCE MEASURE 2: RECRUITING

CURRENT PERFORMANCE OPTIMAL PERFORMANCE

▫ Corporate Recruiting:

▫ None

▫ Print Journals:

▫ None

▫ Corporate Recruiting:

▫ Prepare corporate recruiting

packet, host on IS website

▫ Develop list of target

corporations

▫ Visit 5 corporations

▫ Build and maintain relationships

▫ Print Journals:

▫ Budget to advertise in 4 journals

annually

GAP ANALYSIS: PERFORMANCE MEASURE 2: RECRUITING

CURRENT PERFORMANCE OPTIMAL PERFORMANCE

▫ IS Website

▫ Unknown traffic to website

▫ Very low Search Engine

Optimization (SEO) for common

search terms

▫ Information is not current

▫ Social Media

▫ Not used strategically for

recruiting

▫ IS Website

▫ Increase site visits by 30%

▫ Increase SEO

▫ Post recruiting schedule, social

media contacts and widgets,

planned conference attendance

▫ Post multi-media introduction to

the program

▫ Social Media

▫ Use Twitter, Facebook, LinkedIn,

and Ning to increase footprint

GAP ANALYSIS: PERFORMANCE MEASURE 3: PROSPECTIVE STUDENT CONTACT

CURRENT PERFORMANCE OPTIMAL PERFORMANCE

Interest/Pre-Application

Contacts made:•Mary Kate•Recruiting Committee•Faculty Representative•Alumni Representative •ISSA Representative

Post Acceptance

Contacts made:•Mary Kate•Department Chair

Interest/Pre-Application

Contacts made:•Mary Kate•Recruiting Committee•Faculty Representative•Alumni Representative

Post Acceptance

Contacts made:•Mary Kate•Department Chair•ISSA Representative•Advisor

CAUSE ANALYSISHistory of the IS Recruiting Program

2004 2006 2009

Dr. Reiser•2006 and earlier•IS Alumni Advisory Council Recruiting Committee currently reports to Dr. Reiser

Dr. Johnson

•2009 – current•2009: added Recruiting Coordinator position (currently held by Christie Suggs)

Dr. Keller• 2004 – 2006• Jim Russell (former faculty)• MS Assistant• Rhett Brymer• Consulted with Reinhart

Lerch (ODDL)

Gap in leadership

CAUSE ANALYSIS

Funding not secured for:

• Conferences

• Print Journals

Processes not formalized for:

• Off-Campus Recruiting

• Website maintenance

• Social media

RECOMMENDATIONS

Formalize on-campus Recruiting

Plan to attend conferences

RECOMMENDATIONS

Develop Corporate Recruiting

Strategy

Advertise in trade Journals

RECOMMENDATIONS

Develop Social Media Strategy

Improve IS Website

CREDITS

The research, documentation and presentation of this report

was created in collaboration by the following: Florida State

University, IS graduate students from the EME6691 -

Performance Systems Analysis fall 2009 course:

Laura Bryant

Lea Ann Gates

Alisa Jacobs

Gina Minks

Kendall St.

Hilaire