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SpellAfrica Initiative Elvis Austins, Founder
We provides
English lessons
via mobile phone across
Nigeria
SpellAfrica is a youth led organization born out of passion and dedication for the purpose of assisting
young Africans to Learn better English skills
SOCIAL VALUE PROPOSITION
MARKET
Africa is the second largest mobile market in the world after Asia, with Nigeria taking
the lead with over 168.8 million active more users.
Source Nigerian communication Commission
Enablers
Obstacles
1. Poor access to technical know-how 2. Challenge with securing funding3. Government bureaucracy
MARKET ENVIRONMENT ENABLERS AND OBSTACLES
1. Low rate of competitors 2. High level of interest form beneficiaries 3. Easy to upscale
VALUE CHAIN
Total Expenses $ 60,000
Expense Driver 50% Source: Operation Basis: Monthly
BulkSMS
Collating of words
Programming DataBase Management
Expense Driver 30% Source: Staffing / technologyBasis: Monthly
Staff salaries
Volunteer stipends
Maintenance
Expense Driver 10% Source: Research
Basis: Monthly
App/Game development
New technology
Web Hosting
Expense Driver 10% Source: Logistics Basis: Monthly
Office equipment
Transportation
Registration
EXPENSES
Total Income$ 100,000USD
Income Driver 62% Source: Service FeeBasis:
.50USD per subscribers
Sale of App/Games
Ads from App Stores
Income Driver 28% Source: Adverting Basis: Quarterly
Ads from SMS
SIDA
Commonwealth Foundation
USAID
Income Driver 10 %Donations/Loans Source: NGOBasis: Yearly
Canadian International Development Agency
British Council
INCOME
UNIT ECONOMICS
With just
1USD, a
Benefici
al will
improve
his or her
vocabul
ary with
60 new
set of
English
words/m
eaning/u
sages
CRITICAL SUCCESS FACTORS
• Customers are willing to pay for the service, because it will helps to learn better English
• Organizations are willing to Run ads on our platform, because they believe in the value we are creating
• Volunteers are willing to contribute their time and energy
• SMS Is relatively an affordable tool for reaching out to our customers
• We are currently researching on new technology for the purpose of scaling into new market space
10
Elvis AustinsCEO and Founder [email protected]
Killian L. Mayua Chief Technology [email protected]
Erize Edoreh Chief Operating Officer [email protected]
UBTech, NigeriaSocial EntrepreneurshipStockholm, SwdeenIATEFL
Experience
CCHub, NigeriaMSc Computer ScienceApp/Game illustrator
AIIC Insurance, Nigeria Entrepreneur Marketing Head
SPELLAFRICA: MANAGEMENT OVERVIEW
Lisa MusaSecretary Nigeria [email protected]
BSc English, Nigeria
Financial ResourceIncome and Expenses
Organizational ResourceNumber of volunteers and number of subscribers Transformation (Activity/Process)
Number of Freemuim users converting to paying usersOutcome
Feedback from users and actual message delivered Impact
Number of user who takes the monthly examinationnumber of re-subscribers
Metrics
SPELLAFRICA: SUMMARY
• Huge market - with international expansion into other African countries
• Proven model based on a monthly feedback test
• Demonstrated scale up capability
• Huge Social ROI
Seeking $60K of Financing to Benefit 500,000 Beneficiaries
[email protected]+2347030240731
