SPAINSPAIN

Concierto de Aranjuez

Some data : GeographySome data : Geography Part of the Iberian Peninsula (Spain and Portugal)Part of the Iberian Peninsula (Spain and Portugal) Located in the southern tip of EuropeLocated in the southern tip of Europe Approx 200,000 sq. miles = AZ+UT, AZ+NM, TXApprox 200,000 sq. miles = AZ+UT, AZ+NM, TX Latitude : N 43° S 36 ° Longitude : E 4 ° W 8 ° Latitude : N 43° S 36 ° Longitude : E 4 ° W 8 °

US : Latitude NYC= 40 ° PHX = N 33 ° US : Latitude NYC= 40 ° PHX = N 33 ° 4 Different climates:4 Different climates:

AtlanticAtlantic / Mediterranean / Mediterranean / Continental / / Continental / SubtropicalSubtropical

Islands and African cities: Islands and African cities: Balearic Islands and Canary IslandsBalearic Islands and Canary Islands 2 cities within Morocco : Ceuta and Melilla.2 cities within Morocco : Ceuta and Melilla.

Strait of Gibraltar - 9 miles to Africa.Strait of Gibraltar - 9 miles to Africa. City of Gibraltar belongs to UKCity of Gibraltar belongs to UK

Let’s see where to find all these facts !!!Let’s see where to find all these facts !!!

SPAIN is HERE!!!!

GETTING CLOSER…

BALEARICS

CANARY ISLANDS

HERE WE ARE!!!Andorra

Pyrenees

CANARY ISLANDS

MADEIRA (PT)

2000 km

The Canary Islands are FAR…..

Gibraltar Strait & Northern Gibraltar Strait & Northern African CitiesAfrican Cities

ROTA (US NAVY)

Ceuta

Melilla

Gibraltar (UK)

Geopolitical importance of Spain / Gibraltar strait.

SPAIN HAS VERY VARIED SPAIN HAS VERY VARIED LANDSCAPES…LANDSCAPES…

GibraltarGibraltar

PyreneesPyrenees

Green ValleysGreen Valleys

The Desert…The Desert…

The Mediterranean CoastThe Mediterranean Coast

The Atlantic CoastThe Atlantic Coast

Early HistoryEarly History

35,000 yrs= 35,000 yrs= Prehistoric Prehistoric Settlements: Settlements:

Altamira CaveAltamira Cave

1100 BC : Phoenicians and Greeks Ampurias

Until 100 BC :The IberiansThe Celts

Until 410 AC : The Romans Merida's Theatre

410 – 711 The 410 – 711 The Visigoths (Germanic Visigoths (Germanic tribes)tribes)

711 AC The Arabs: 711 AC The Arabs:

Cordoba’s MosqueCordoba’s Mosque

1492 The Reconquista (Reconquest)

1492 The Discovery of America

1492-1898 The Spanish Empire

Habsburg until 1713

Palacio Real

Borbon until today

Recent HistoryRecent History Civil war 1936 – 39Civil war 1936 – 39 Dictatorship: 1939 – 1975: FrancoDictatorship: 1939 – 1975: Franco Monarchichal Democracy from 1976: Monarchichal Democracy from 1976:

Juan Carlos IJuan Carlos I ANTHEMANTHEM

PoliticsPolitics

Monarchical DemocracyMonarchical Democracy King = Chief of state and ArmyKing = Chief of state and Army President of the government = Chief of President of the government = Chief of

executive powerexecutive power Coat of ArmsCoat of Arms 17 different Regions with 17 17 different Regions with 17

“federal” governments and “senates”“federal” governments and “senates” Terrorism : E.T.A. basque Terrorism : E.T.A. basque

separatists are still a problem.separatists are still a problem.

Coat of ArmsCoat of Arms

EconomyEconomy Population 45 million peoplePopulation 45 million people GDP 2007 = 1,439,983 Mio. USD, Per capita income GDP 2007 = 1,439,983 Mio. USD, Per capita income

= $ 32,089= $ 32,089 California = 1,812,000 Mio. USDCalifornia = 1,812,000 Mio. USD

Macroeconomics:Macroeconomics: GDP Growth rate =3.8% in 2007, 1.3% Expect.2008, Recession GDP Growth rate =3.8% in 2007, 1.3% Expect.2008, Recession

in 2009 in 2009 Inflation rate 2008 = 3.6%Inflation rate 2008 = 3.6% Unemployment rate = 11.3%Unemployment rate = 11.3%

Sectors: Services 65%, Industry 30%, Agriculture 5%Sectors: Services 65%, Industry 30%, Agriculture 5% Services: 12% TourismServices: 12% Tourism

Balance of Payments = Traditionally negative: Balance of Payments = Traditionally negative: Exports: France, Germany, Portugal, Italy, UK, US.Exports: France, Germany, Portugal, Italy, UK, US. Imports: Germany, France, Italy, UK, Netherlands, China.Imports: Germany, France, Italy, UK, Netherlands, China.

EconomyEconomy

Current situation:Current situation: Real State market has plummeted by 30% since Real State market has plummeted by 30% since

Jan.08Jan.08 Construction was 15% of GDP in 2007, expected Construction was 15% of GDP in 2007, expected

5% by 2008 end.5% by 2008 end. Rising unemployment rateRising unemployment rate Credit crisis Credit crisis Slowdown in demand & Slowdown Slowdown in demand & Slowdown

in household consumption in household consumption Decrease in output Decrease in output What is the future?What is the future?

Low cost qualified labor (Daimler Solution Low cost qualified labor (Daimler Solution Center).Center).

Altamira CaveAltamira Cave

Back

Greek City of AmpuriasGreek City of Ampurias

Back

Merida’s Roman TheaterMerida’s Roman Theater

Back

Cordoba’s MosqueCordoba’s Mosque

Back

The EmpireThe Empire

Back

Palacio RealPalacio Real

CultureCulture Official Language : Spanish (Castellano)Official Language : Spanish (Castellano)

Co-official Languages: Catalan, Galego, Co-official Languages: Catalan, Galego, Basque.Basque.

spoken by 15% of populationspoken by 15% of population Diversity: Every region has its ownDiversity: Every region has its own

FoodFood DancesDances TraditionsTraditions

1 Nobel prize in Literature (C. Jose Cela)1 Nobel prize in Literature (C. Jose Cela) Several Oscar prizes from the Academy.Several Oscar prizes from the Academy.

Business CultureBusiness Culture Doing business: we are “Latinos” = Doing business: we are “Latinos” =

Don’t try to be TOO DIRECTDon’t try to be TOO DIRECT Lunch with Biz Partner is “normal”Lunch with Biz Partner is “normal” At Lunch don’t address business issues At Lunch don’t address business issues

directlydirectly Address politics and sports in a “soft” Address politics and sports in a “soft”

mannermanner Introduce biz issue at endIntroduce biz issue at end Alcohol is “normal”: wine or beer.Alcohol is “normal”: wine or beer. Get information on local soccer LeageGet information on local soccer Leage

Business CultureBusiness Culture

Working Times Working Times Managers: 9-9.30 am to 1.30 – 2.00 Managers: 9-9.30 am to 1.30 – 2.00

pm…lunch…and then 4 – 8 pmpm…lunch…and then 4 – 8 pm Sometimes longer than 8 pm (especially Sometimes longer than 8 pm (especially

young professionals)young professionals) Staff: 8.30-1.30 then 1h for lunch and Staff: 8.30-1.30 then 1h for lunch and

2.30 to 5.302.30 to 5.30 Madrid’s Castellana Ave. crowded with Madrid’s Castellana Ave. crowded with

ties at 2200ties at 2200

SoccerSoccer•Fact : Real Madrid Club de Futbol YEARLY TURNOVER =

•A big Passion, at all levels of Society

And we won the Euro cup 2008!

Basket – we tried hard this Basket – we tried hard this year with you guys…year with you guys…

BEIJING ’08 BASKET FINAL :

US = 118 SPAIN = 107 ONLY 9 POINTS !!!

Other SportsmenOther SportsmenNadal – Tennis Nr. 1

Pau Gasol - Pivot at the Lakers

DancesDances

Flamenco :Flamenco : Most known Dance Most known Dance outside spainoutside spain Flamenco DancerFlamenco Dancer

Other Dances (each region has its Other Dances (each region has its own)own) SardanaSardana Jota AragonesaJota Aragonesa Jota MontañesaJota Montañesa

DancesDances

AND OF COURSE….AND OF COURSE….

Pasodoble

Which is the most wide-Which is the most wide-used used

ingredient in Spain?ingredient in Spain?

FOODFOOD

Olive Oil !!Olive Oil !!

OLIVE OIL : THE BASIS OF OUR CUISINE

PaellaPaellaRice, some seafood, some chicken

and varied vegetables

Tapas: ChorizoTapas: Chorizo

Tapas: CalamaresTapas: Calamares

Fried Fish, Tortilla, Fried Fish, Tortilla, Garbanzo beansGarbanzo beans

And our Well-known And our Well-known Wines…Wines…

It’s not all About food!It’s not all About food!

Hiking…

Skiing….

It’s not all About sports!It’s not all About sports!

Leonardo, Velazquez

Picasso’s Guernika

It’s Not al About Culture: It’s Not al About Culture: come Join us to the Beach come Join us to the Beach

and Relax…and Relax…