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May 15, 2012 Innovation Space Heather Blanchard, The American University of Paris “There’s a temptation in our networked age to think that ideas can be developed by email and iChat. That’s crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘Wow,” and soon you’re cooking up all sorts of ideas.” - Steve Jobs Tuesday, May 15, 2012

Space as an Actor in Innovation (Presentation)

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Page 1: Space as an Actor in Innovation (Presentation)

May 15, 2012

Innovation SpaceHeather Blanchard, The American University of Paris

“There’s a temptation in our networked age to think that ideas can be developed by email and iChat. That’s crazy.

Creativity comes from spontaneous meetings, from random discussions.

You run into someone, you ask what they’re doing, you say ‘Wow,” and soon you’re cooking up all sorts of ideas.”

- Steve Jobs

Tuesday, May 15, 2012

Page 2: Space as an Actor in Innovation (Presentation)

Research Question

✤ How do space and landscape provide tangible (i.e. shared resources) and intangible (i.e. sense of community) benefits for entrepreneurs?

✤ What are the benefits of these spaces?

✤ What are the environmental condition of these spaces?

✤ Is communal working and co-creation necessary (or not) for innovation?

Tuesday, May 15, 2012

Page 3: Space as an Actor in Innovation (Presentation)

Background

✤ Brad Neuberg, San Francisco Co-Working Space

✤ Fiscal Model (Members, Sponsorship, Govt, Private Sector, Public-Private Partnership)

✤ Member Model (Co-Working, Incubator, Maker, Hackerspace)

Tuesday, May 15, 2012

Page 4: Space as an Actor in Innovation (Presentation)

Participant Observation

La Cantine Photo: http://www.cooltownstudios.com/2008/04/29/paris-version-of-coworking-with-cafe

La Cantine: http://upload.wikimedia.org/wikipedia/en/c/c6/ARTESI_Barcamp_Paris_LaCantine_2ndeLife.JPG

The Hub: http://www.amaranthe.be/blog/wp-content/uploads/2010/01/the-hub-brussels-1.jpg

The Hub: http://coworktm.com/wp-content/uploads/2010/11/thehubbrussels.jpg

DojoBoost: http://paris.startupweekend.org/files/2012/04/photo-e1333529790480-300x225.jpg

DojoBoost: http://tinyurl.com/7te79rp

La Cantine // Paris The Hub // Brussels DojoBoost // Paris

Tuesday, May 15, 2012

Page 5: Space as an Actor in Innovation (Presentation)

Learning Theory

✤ Process Architect (Horgen, Joroff, Porter and Schon, 1999)

✤ Learning Theory: Tacit Knowledge; Unconscious Transfer; Learning (Schephers and van den Berg; 2007)

✤ Experiential Learning (Kolb, 1984)

✤ Mediated Experience, Relation of Two (Land, 1967)

Tuesday, May 15, 2012

Page 6: Space as an Actor in Innovation (Presentation)

Sense of Community

✤ Antisocial Inclusion (Forlano, Yale Law)

✤ Creationism vs. Optimization (La Cantine Interview)

✤ Contrived Culture (Pixar)

Tuesday, May 15, 2012

Page 7: Space as an Actor in Innovation (Presentation)

Power Dynamics

✤ Framing; Circulation (Lury; 2006)

✤ Only the organization can change (Management Theory, Peter Drucker )

✤ Adhocracy is adaptive. Its generated from its environment. (Schepers and van den Berg, 2007)

✤ Building from the ground up; Opt-In (Gelfer, space owner)

✤ Challenge: Hidden power structures (Penn, Desyllas & Vaughn, 1997)

Tuesday, May 15, 2012

Page 8: Space as an Actor in Innovation (Presentation)

Private Sector

Tuesday, May 15, 2012

Page 9: Space as an Actor in Innovation (Presentation)

Results

✤ Production (still) is social convention, greater benefits

✤ Modularity (location agnostic)

✤ Learning, choice, mediation, collaboration

✤ Value: Network, learning, mediated circulation

Tuesday, May 15, 2012