LSProductionsHeaven – Emile Sande

What is your song? Why did you pick it?

Emeli Sande – Heaven We picked this song because of its build up of tension through the upbeat tempo. The beat throughout the song creates an atmosphere for audiences giving the motivational effect we want.

Who is your artist? What Identity are you creating for them?

Our artist is Eden Chakarni - Through the music video we are creating Eden to be a passionate, motivational person. The inspirational video compliments the music, making her look like a genuine person audiences will like.

Why will your song and artist appeal to the target audience?Our target audience is Male and Females, aged 14-25. The song ‘Heaven’ will appeal to the target audience as it is an upbeat song and will fulfill the purpose we intend to motivate them as it is a ‘feel good’ song. The upbeat tempo is continuous throughout the song keeping audiences entertained and inspired throughout. The artist (Eden) will appeal to the audience as she is a young, materialistic individual, who portrays many teenage qualities that the audience can relate to.

How is it similar/different to other artists/music they like?

Our target audience will like artists such as Rudimental, Naughty Boy, Beyoncé and other artists that have an upbeat, fast pace tempo.However, this may be different due to the styles we have used that would tend not to be as mainstream and others.

What style of music video are you making? What will happen in the video?

• Flashback Video • Training • Boxing• Running• Flood lights

We are making a motivational music video based on training and success.

We decided not to bring in a element of distress as we feel it is cliché and would bring down the more professional era of the video when our actor is at peak training

Which Real Music videos were you influenced by?

Powerless – Rudimental

• We were influenced by Rudimental’s music video for ‘Powerless’. This was because the music video has a sport element with many shots establishing the training.

• Flashback Element – Idea.

What will be your visual style?

Mise-en-scene Costume – Gym wear, Artist in all black Lighting – Changes from day to night, flash lights on track Props – Training gear, stop watch, water bottle

Camera Close up – Show emotions of actor Point-of-view – To show when the actor is running for effect Low angle, Tracking shot, Long shot, Establishing shot

Editing Cross cutting – from training to performance Slow motion – for effect when running Shot reverse shot

What is your unique selling point? Why is the audience going to like your artist

over the other artists?

The song is catchy and the way we have made the video will be entertaining and leave views with a feel of motivation. This was our main aim as the point of the video is to express emotion through the word within the song.We have a much bigger unique style for the