FRONT OFFICENAME – VAIBHAV SETH

IIHM16 KOL589

NAME – BINAY SHARMA IIHM16 KOL590

NAME – DIKSHA SHAW IIHM16 KOL591

Welcome To The World Of

SONY AS BRAND HAS MADE ITS MARK IN THE ENTERTAINMENT

SECTOR AND IS A HUGE CO-OPERATION COMPANY WITH ITS DISTRIBUTORS ALMOST

AROUND EVERY PART OF THE WORLD.

HENCE WE WILL ANALYSE EVERY CHARACTERISTIC OF SONY

AND HOW IT BUILD ITS BRAND AMONG THE PEOPLE.

INTRODUCTION SONY IS A JAPANESE MULTINATIONAL COMPANY

HEADQUATERED IN TOKYO, JAPAN, IN 1946. FOUNDED BY AKIO MORITA.

SONY IS ONE OF THE LEADING MANUFACTURERS OF ELECTRONIC FOR PROFESSIONAL AND CONSUMER MARKETS.

SONY IS RANKED 94th ON THE LIST OF FORTUNE GLOBAL 500

. SONY Corporation ( Sonī Kabushiki Gaisha?) or

commonly referred as Sony is a Japanese multinational company headquartered in Tokyo, Japan. The company was established on May 7th 1946.

BRAND OVERVIEWPRODUCT RANGE OF SONY: SONY LAPTOPS / ULTRA BOOK SONY MUSIC SYSTEM SONY MOBILE PHONES SONY LCD/LED SONY CYBER SHOT/HANDY CAMS/DSLR SONY SMART WATCH SONY PLAYSTATION SONY HEADPHONES

Vision and Mission

Mission“ To experience the joy of advancing and applying technology for the benefit of the public.”

Mission“ To experience the joy of advancing and applying technology for the benefit of the public.”

PROMOTION ADVERTISEMENT SALES PROMOTION PRINT ADS DIRECT MARKETING AND

PUBLICITY LAUNCH PARTIES FREE GIFT ON PURCHASE

ACHIEVEMENTSSONY WON THE WORLD PHOTOGRAPHY

AWARD OF THE YEAR – 2012

TOP PERFORMER – 2008

REPUTATION COMPANY OF THE YEAR – 2008

General Competitors:

Apple Samsung LG electronics/LG Mobiles Panasonic Philips Nokia Motorola HTC Nikon Canon

REFERENCE SONY.CO.IN

AWARDMARKETINGSERVICES.COM

WWW.SONYNET.COM