Annual Meeting of the National Extension Association of Family & Consumer Sciences

September 17, 2009

Anne Mims Adrian, PhDAlabama Cooperative Extension System at Auburn University

Social Media in Extension

“Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.”Sarah Perez of ReadWriteWeb

flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/

Adoption Curve & Phases

http://www.socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png

Initial Discovery (2006-2007)Hype & Experimentation (2008-2009)Failure & Disappointment (2010)Triumph of Determination (2011-2013)Pervasive Adoption (2014-2015)

http://www.flickr.com/photos/skipnclick/2945026921/

What is the point?

flickr.com/photos/yourdon/2715599454/

Forget some concepts behind traditional media, education, and marketing.

flickr.com/photos/28027797@N07/2613148011/

Social media is social which means relationships, engagement, connectedness, and collaboration.

Social media adds valueCreativityEfficiencyFlexibilityInnovationScalability

Facebook

200 million active users

blog.facebook.com/blog.php?post=72353897130

Facebook

Facebook is the largest social networking site, passing MySpace in 2008www.mashable.com

Facebook

Women older than 55 make up the fastest-growing age group on Facebook

cnn.com/2009/TECH/04/13/social.network.older/

Twitter stats

3 million - Tweets/day (March 2008)

Tuesday – most popular dayWednesday – close 2nd popular

day techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/sysomos.com/insidetwitter/ Inside Twitter An In-Depth Look Inside the Twitter World

Twitter stats

2.62 billion - number of Tweets as July 14, 2009

Twitter is the fastest growing (752% increase in 2008!)

http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.com

Wikipedia

75,000 - active contributors 13 million – number of

articles contributors have worked on

thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers

Wikipedia

~57 million 2008 monthly visitors

~65 million 2009 monthly visitors

thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers

YouTube

70 million – videos (March 2008)95.4 million – videos (May 2009)

13 hours - amount of video uploaded every minute

thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers

Blogosphere346 million – people read blogs (comScore March 2008)900,000 - average number of blog posts in a 24 hour period77% - active Internet users read blogs

thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats

1 trillion - unique URLs in Google’s index

thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats

http://www.flickr.com/photos/skipnclick/2945026921/

What is the point?

Work

Home

Leisure

Compartmentalized Life: Physical traditional boundaries of time

The Age of Speed by Vince Poscente

Information through diverse social networks generates:

More revenue

More and faster completed projects

Online connections enhance working &

social relationships & build social capital,

particularly in relationships that

already have a physical presence. Hampton, K. (2002)

Hampton, K. & Wellman, B. (2003) Ellison, N. B., Steinfield, C., & Lampe, C.

(2007)

So what is the point? What does this mean for

Cooperative Extension?

flickr.com/photos/skipnclick/2945026921/

Overwhelmed?

flickr.com/photos/violator3/19396819/

Go where people are

flickr.com/photos/mcgarry/111003432/

Information does not flow linearly

flickr.com/photos/philhawksworth/2588299896/

slideshare.net/aafromaa/drinking-from-a-fire-hose connect.extension.iastate.edu/p73481377/ flickr.com/photos/webwalker/114991439/

Learn to drink from a fire hose

Multiple areas of interest and avenuesWikis (Wikipedia,

and internal)Google DocumentsTwitterFacebookFriendfeed

Colleagues

Organization’s news (internal, partners, competitors)

Friends’ social bookmarks (delicious)

Multiple areas of interest and avenuesEmailComments on blogs

(particularly my own)

Google AnalyticsFeedburnerGoogle Alerts

Communities (book club, Ning communities)

FlickrYouTubeGeneral newsPersonal

information

Relax

flickr.com/photos/zunami/2283133585/

Stay Curious

flickr.com/photos/jerobins/2760299430/

Choose pipes, methods, and info based on your purpose and what you value

flickr.com/photos/namlhots/3096109459/blog.k1v1n.com/2008/10/defining-freerange-enterprise.html

Use a “start page”iGoogleGoogle ReaderNetvibesFriendfeed

Network

Connect & build relationships withthose who share your interests.

flickr.com/photos/rambleon/2637714144/

Keep learning new tools

flickr.com/photos/cc511/2304699865/

Becometechnologically adept

blog.k1v1n.com/2008/10/defining-freerange-enterprise.html

TryExploreLearnParticipate

flickr.com/photos/aafromaa/3027113461/in/set-72157608631840641/

…that's part of the fire hose …a mix of rapid fire ideas loaded with “imperfections”—a lot like life. Jason Adam Young

flickr.com/photos/aafromaa/3026998606/in/set-72157608631840641 /

Lifestream—bring into one place

FriendFeedFeed readers (Google Reader)

Tweetdeck

Organize by priorities not categories

Build and use filters

Manually construct.Filters automatically filter for efficiency & growth.Continuously re-tune & re-build.

flickr.com/photos/daveyll/332723930/

Use your network in filters

Re-tune filtersContinuously re-tune.

Filters temporary.

Updating the old filters is not the fix.

We create, rethink, and re-tuned the filters.

flickr.com/photos/jasoncwallace/2224259237/

Navigate the flow of easily, conveniently, and efficiently published information.

flickr.com/photos/jdorner/2624179515/

Re-think social structure & expectationsNew paradigm –underlying way we share & not share.

flickr.com/photos/ihardlyflickr/2368302976/

Extension Blog Examples

Winston County Natural Resources Council wcnrc.blogspot.com/

Agriculture in Van Wert County, Ohio gvanwert.wordpress.com/

Eat, Save, and Be Healthy: Ohio State University Extension Family and Consumer Sciences

osufcs.wordpress.com/

Extension Blog Examples

FCS Edu-Connector information & resources useful to educators and parents. Joanne Kinsey, Family & Community Health Sciences Educator, Rutgers Universityfcsedu-connector.blogspot.com/

Social Networks Examples

ACES Food Processors Network on Ryze http://www.ryze.com/networkindex.php?network=acesfoodsafety

Family Consumer Science Extension Educators on Twitter

(a few examples)

karynblass media literacy for girls/young adults, financial literacy for young people.

sharoncowen family/work balance; also focuses on refugee parents/families.

justjokins Joanne Kinsey Rutgers.

woodskl Kristin Woods Alabama food safety agent.

Univeristy of Kentucky Extension FCS Educators on Twitter

twitter.com/ukhes Ann Vail - University of Kentucky, School of Human Environmental Sciences, Director

brookejenkins dctemple weslecat

brandicope amandahardy Janet9

guy_weinberger debracotterill Michelle1025

rachelhance suzanbnunn LStephenson

melissagoodman ecreed

JanetTietyen UKGinny

kenglertHealthyMomma

rchownin phpowell

payork kwebber

khenken jcofcsagent

VickiWynnclduncan

rjwern2 UKHEEL

ResourcesEngaging Communities on their on

Turf: Secrets of Social networkers connect.extension.iastate.edu/p79426457/

Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html

ResourcesClay Shirky "It's not information

overload. It's filter failure" http://web2expo.blip.tv/file/1277460/ at Web 2.0 Expo NY

Beginner’s Guide to Social Media in Extension http://collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension

ResourcesPoscente, Vince. The Age of Speed.

Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158

ResourcesRSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english

Use a newsreader blog.anneadrian.com/2007/05/how-to-use-news-reader.html

ResourcesFeeding Frenzy, an eXtension 30-Minute session recording presented by Beth Raney, eXtension connect.extension.iastate.edu/p51525211/

How to Use Twitter for Business - Webinar on 6/18/09 flyte.biz/resources/newsletters/08/06-twitter-for-business.php

Resources

Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Business

small-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/

Resources

Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/

Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf

Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html

Resources

Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23.

Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311.

Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”:  Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.

Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License

.

Social Media in Extension by Anne Mims Adrian is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa .

Google me, Anne Adrian, Or find me:Twitter: aafromaa

delicious: aafromaa

AIM: aafromaa

Slideshare: aafromaa

Flickr: aafromaa

YouTube: aafromaa

Extension Blog Examples

Winston County Natural Resources Council wcnrc.blogspot.com/

Agriculture in Van Wert County, Ohio gvanwert.wordpress.com/

Eat, Save, and Be Healthy: Ohio State University Extension Family and Consumer Sciences

osufcs.wordpress.com/

Extension Blog Examples

FCS Edu-Connector information & resources useful to educators and parents. Joanne Kinsey, Family & Community Health Sciences Educator, Rutgers Universityfcsedu-connector.blogspot.com/

Social Networks Examples

ACES Food Processors Network on Ryze http://www.ryze.com/networkindex.php?network=acesfoodsafety

Family Consumer Science Extension Educators on Twitter

(a few examples)

karynblass media literacy for girls/young adults, financial literacy for young people.

sharoncowen family/work balance; also focuses on refugee parents/families.

justjokins Joanne Kinsey Rutgers.

woodskl Kristin Woods Alabama food safety agent.

Univeristy of Kentucky Extension FCS Educators on Twitter

twitter.com/ukhes Ann Vail - University of Kentucky, School of Human Environmental Sciences, Director

brookejenkins dctemple weslecat

brandicope amandahardy Janet9

guy_weinberger debracotterill Michelle1025

rachelhance suzanbnunn LStephenson

melissagoodman ecreed

JanetTietyen UKGinny

kenglertHealthyMomma

rchownin phpowell

payork kwebber

khenken jcofcsagent

VickiWynnclduncan

rjwern2 UKHEEL

ResourcesEngaging Communities on their on

Turf: Secrets of Social networkers connect.extension.iastate.edu/p79426457/

Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html

ResourcesClay Shirky "It's not information

overload. It's filter failure" http://web2expo.blip.tv/file/1277460/ at Web 2.0 Expo NY

Beginner’s Guide to Social Media in Extension http://collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension

ResourcesPoscente, Vince. The Age of Speed.

Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158

ResourcesRSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english

Use a newsreader blog.anneadrian.com/2007/05/how-to-use-news-reader.html

ResourcesFeeding Frenzy, an eXtension 30-Minute session recording presented by Beth Raney, eXtension connect.extension.iastate.edu/p51525211/

How to Use Twitter for Business - Webinar on 6/18/09 flyte.biz/resources/newsletters/08/06-twitter-for-business.php

Resources

Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Business

small-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/

Resources

Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/

Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf

Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html

Resources

Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23.

Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311.

Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”:  Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.

Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License

.

Social Media in Extension by Anne Mims Adrian is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa .

Google me, Anne Adrian, Or find me:Twitter: aafromaa

delicious: aafromaa

AIM: aafromaa

Slideshare: aafromaa

Flickr: aafromaa

YouTube: aafromaa

September 2009

Anne Mims Adrian, PhDAlabama Cooperative Extension System at Auburn University

aadrian@auburn.edublog.anneadrian.com

Social Media in Extension