Upload
victor-de-boer
View
768
Download
0
Embed Size (px)
Citation preview
The Social WebThe Social Web
Matching IMM 2016Matching IMM 2016Victor de BoerVictor de Boer
(met slides van Lora Aroyo, Davide Ceolin en Marieke van (met slides van Lora Aroyo, Davide Ceolin en Marieke van Erp)Erp)
Our goal is to …
understand the practices, implications, culture, & meaning of the sites, as well as
users' engagement with them
include this understanding as part of software engineering for the new social
worldagapegeek.com
In Social Web course to goal is to understand & try out how the Social Web works
• What IS the Social Web?• What do people DO on the Social Web?• How is DATA on the Social Web ACCESSED?• How is DATA on the Social Web STUDIED?• What are typical Social Web APPLICATIONS? • What are CHALLENGES on the Social Web?
What is the Social Web?
Social Web = Social + Web
Images: http://www.flickr.com/photos/johnkay/3182986643/sizes/m/in/photostream/http://farm5.staticflickr.com/4132/4831892926_99a2cc1db6_t.jpg, http://www.flickr.com/photos/dizfunk/3066153143/sizes/m/in/photostream/
How did it all start?
Social Web 2016, Davide Ceolin
How old is the Internet?How old is the Web?How old is the Social Web?
1969 - WWW
http://www.creativeramblings.com/wp-content/uploads/2012/04/style1-1000px-rec7-MILLION.jpg
Social Web 2016, Davide Ceolin
1994 – Last.fm
http://www.creativeramblings.com/wp-content/uploads/2012/04/style1-1000px-rec7-MILLION.jpg
Social Web 2016, Davide Ceolin
2003 - Twitter
http://www.creativeramblings.com/wp-content/uploads/2012/04/style1-1000px-rec7-MILLION.jpg
Social Web 2016, Davide Ceolin
2007 – Google+
http://www.creativeramblings.com/wp-content/uploads/2012/04/style1-1000px-rec7-MILLION.jpg
Social Web 2016, Davide Ceolin
Social Web = Web 2.0 ?
Highlights
http://www.booksaresocial.com/social-media-timeline/#lightbox/0/Social Web 2016, Davide Ceolin
Classmates.com (1995)SixDegrees.com (1997)Friendster (2002) MySpace, Bebo, Facebook (2004)
Social networking sites are Web sites that allow people to stay connected with other people in
online communities
Social media sites are Web sites that allow people to share
UCCs.
Flickr (2004)Youtube (2005)
Social Web = Social Networking + Social Media sites
General-purpose, e.g. Facebook, LinkedInVertical, e.g. Dogster, Couchsurfing
Media types, e.g. Flickr (photos), Last.FM (Music), YouTube (video)
(open vs. closed) (open vs. closed)
Won Kim, Ok-Ran Jeong, Sang-Won Lee (2010). On social Web sites. Information Systems 35, 215–236
Another view
aka User Generated Content
material on websites that is produced by the users of the website.
little or no cost for uploading user-generated content
Exabytes of content
Re-mix culture
Collaborative creation
User Created Content
http://wearesocial.sg/blog/2016/01/digital-2016/
The Rise of Users & Content
Social Web 2016, Davide Ceolin
http://wearesocial.sg/blog/2016/01/digital-2016/http://proto-knowledge.blogspot.nl/2011_03_01_archive.html
The Rise of Users & Content
Social Web 2016, Davide Ceolin
The Big Ones
https://leveragenewagemedia.com/blog/category/social-media/
Some big ones
• MySpace: US & abroad
• Friendster: Pacific Islands
• Orkut: Brazil, India
• Mixi: Japan
• LunarStorm: Sweden
• Hyves: NL
• Grono: Poland
• Hi5: South America, Europe
• Bebo: UK, New Zealand, Australia
• QQ: China
• Cyworld: Korea
• Skyrock: France
• Windows Live Spaces: Mexico,
• Italy, and Spain
Diversity in Cultures
Global vs. Local
Global vs. Local
Countries that block social media sites
Diversity in Activities• aSmallWorld & BeautifulPeople: restricted access - appear
selective & elite• Couchsurfing: activity-centered• BlackPlanet: identity-driven• MyChurch: affiliation-focused• Usenet & public discussion forums: structured by topics
• SNS are structured as personal networks• "egocentric”: individual at the center of their own
community• mirror unmediated social structures
Social Web 2016, Davide Ceolin
New Form of Collaboration
• The Social Web enables innovative types of collaboration
• E.g., Github for collaborative coding
• Overleaf, Authorea and Sharelatex for collaborative writing
Social Web 2016, Davide Ceolin
It’s not all fun and games...
Source: http://infosthetics.com/archives/2011/12/all_the_information_facebook_knows_about_you.html
See also: http://www.youtube.com/watch?feature=player_embedded&v=kJvAUqs3Ofg
A Single Person
“Dogs urinating on everything”
“Landscapers in Liliburn, GA”
“Bob Arnold”
“Homes sold in shadow lake subdivision gwinnet county”
Privacy: Awareness not Paranoia
"privacy paradox" = lackof awareness of the public nature of Internet
Social Web Analysis
Social Network Analysis (SNA)
Investigates social structures through the use of network and graph theories.
•Hubs•Centrality•Connectedness (in degree/ out degree)
SNA example: my facebook graph
SNA example: terrorism
Watch people wake up on Twitter
http://cartodb.s3.amazonaws.com
/static_vizz/sunrise.html?
title=true&description=true&search=false&shareable=true&cartodb_logo=true&layer_selector=false&legends=false&scrollwheel=true&sublayer_options=1%
7C1&sql=&zoom=2¢er_lat=22.917922936146045¢er_lon=51.328125#
How we use the social web
FloatingSheep.org
Languages of the world according to Twitter
https://www.flickr.com/photos/walkingsf/6277163176/
http://flowingdata.com/2011/07/25/brand-sentiment-showdown/
Great MehGood YuckLove StaleLike HateFun BleghNice SucksTasty Too late
Sentiment / Brand analysis
Bernardo Huberman, HP Labs
$ 100 M $ 30 M
?$ 26 M
Movie success prediction
Bernardo Huberman:http://www.slideserve.com/presentation/15373/Bernardo-Huberman-HP-Labs
Trend Analysis
Recommendation networks
Health care
Take home
Social media are here to stay, but it is a changing landscapeThe line between consumers and producers is fading -> prosumers
We can analyse social media use using computational methods
… to better understand how the social web works
… to better understand how people work
… to solve problems
… to improve the social web
Hands on
•Work with online Social Web analysis tools and visualisations
•Get an idea on how to use such tools to answer research questions
•http://tinyurl.com/socialwebimm2016