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I specialise in helping companies integrate a social media and digital commerce strategy into their online business, focusing on my 7 step process on the social media training day. Part 1: What is Social Media and Why Does Your Business Need It? Part 2: Define the Business Goals and Social Media Tactics and Metrics Part 3: Training on Social Networks and the Tools Part 4: Incorporating Social Media at Every Stage of the Business "Socialise the Businesses" Part 5: Social Media Marketing LEAD Strategies and Business Integration Part 6: Calls to Action and Accountability Part 7: Feedback Form - To Fill Out of the Days Experience
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Sales Techniques for SME
Warren KnightSpeaker / Author / Consultant
CEO, co-founder of Gloople
20 years Sales & Marketing5 years Social Media
International Business
Social Media for Business
Masterclass in
Social Media
“Please feel free to Tweet @wvrknight #wksm during this session”
Online store
Ratings &reviews
Peer to peersharing discount
EmbeddedFacebook
store
GroupBuy & FlashSale
Refer a friend
Social integration
Mobile platform
Affiliate network
Who are You?
1. Who are your existing clients?Who are they? And why do they buy from you? Look for common characteristicsand interests. Which ones bring in the most business?
2. Your competitionWho are their current customers and who are your competitors targeting?Think of a niche market that they might be overlooking.
3. Analyse your product/serviceWrite out a list of each feature of your product or service. Next to eachfeature, list the benefits they provide
4. Choose specific demographicswho is most likely to buy it. Think about the following:• Age• Location• Gender• Income level• Education level• Marital or family status• Occupation• Ethnic background
5. Consider the psychologyPsychology is more personal characteristics of a person including:• Personality• Attitudes• Values• Interests/hobbies• Lifestyles• BehaviourDetermine how your product or service will fit into your target’s lifestyle.
Define Your Brand in 140 Characters
Social Media Explained
Social Success
Listen and monitor - Brand, Market and Competition
Start dialogues – come out and meet people
Identify influencers – let people inside, through blog posts, tweets
Make it easy for people to share your content – social commerce trust
Use tools that share best practice
Social MarketingSocial Sales
Find Social forums, blogs, social sites & groups
Tune in – Listen to the conversations. Set up Google alerts, join groups and forums, use LinkedIn, follow Twitter conversations
Socialise your CRM – Integrate social profiles
Track social-driven sales – measure the return on your social investment
Engage with customers offer a support channel for their issue
Encourage ‘one and done’ fast response to tweets & Facebook
Automate social listening
Maximise your knowledge make it easy for customer-facing people to access your expertise
Social-enable your online support portal – rewarding users who help other users Integrate all channels
Social Customer Service
Monitor
1,500 x 1,300 Pixels
search.twitter.com/advance
450+ Million users
Timeline: 851 x 315 Pixels
Profile Picture: 160 x 160 Pixels
Facebook Searchhttp://fbsearch.us
http://www.facebook.com/username/
Google+
Google Places
170+ Million users
YouTube
1100 x 2000 PixelsImage 350-450
https://ads.youtube.com/keyword_tool
Social Shopping
PinterestPinterest
Profile 100%
•Headshot•Headline (Keywords)
•Summary
Top of LinkedIn
1. Headline2. Work Experience3. Past Experience4. Summary5. Specialities
150+ Million users
Mobile
Hootsuite
Best Practice
Advice: As an expert you should offer advice
Share: Article, link information that aligns with your business
Engage: Industry. Follow them, re-tweet, engage in conversations
Have fun: Be funny - send links to relevant funny articles
Special Offer: Send information about a special offer, promotion, event
5 a Day
1 Post a Day
Pictures: 3 Images at a time (Facebook)
Video: Link to a video you have placed on YouTube
Press Release: Take a picture and load or link to online article
Add Value: Talk around the business and add value to your audience
Competitions & Polls: Find out what your customer want
1 Blog a Week
Feedback Form
Tell us What You
Think
Consultancy / Training / Mentoring
