Social Media & Video Marketing 101

JCC Professional Conference 2013

State of Digital Media in JCCs

67%of JCC members and participants have smartphones

State of Digital Media in JCCs

50+%of JCC members and participants are on Facebook, but only 1 in 10 wants

to hear about new programs and services through Facebook.

State of Digital Media in JCCs

1 in 5JCCs have someone in a web, social media, digital marketing role

State of Digital Media in JCCs

90/10Traditional Marketing Budget vs. Digital Marketing Budget

Trends in Social Media

Outbound vs Inbound Marketing

Facebook Reach

Too Much Money on Print Advertising

Our Life is Filled With Screens

Multi-screening

Social Media is a Layer

Scale and Unscalable

Digital Marketing Trends for JCCs

Measure and Tracking

HitsHow Idiots Track Statistics

Key Performance Indicators

Conversions

Social Media Editorial Calendars

Micro Content

Trending

Marketing to Lifestyle

Marketing to Lifestyle

Tell Stories

Tell Stories

Tell Stories

Pictures, Pictures, Pictures

Budget $ for Social & Digital Ads

Budget $ for Social & Digital Ads

Essential JCC InformationStaff DirectorySchedulesNewsFeedbackFacebook & TwitterEventbrite IntegrationCustom ListsPhoto AlbumsMaps& More

Mobile

Video 101