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Social Media & Video Marketing 101
JCC Professional Conference 2013
State of Digital Media in JCCs
67%of JCC members and participants have smartphones
State of Digital Media in JCCs
50+%of JCC members and participants are on Facebook, but only 1 in 10 wants
to hear about new programs and services through Facebook.
State of Digital Media in JCCs
1 in 5JCCs have someone in a web, social media, digital marketing role
State of Digital Media in JCCs
90/10Traditional Marketing Budget vs. Digital Marketing Budget
Trends in Social Media
Outbound vs Inbound Marketing
Facebook Reach
Too Much Money on Print Advertising
Our Life is Filled With Screens
Multi-screening
Social Media is a Layer
Scale and Unscalable
Digital Marketing Trends for JCCs
Measure and Tracking
HitsHow Idiots Track Statistics
Key Performance Indicators
Conversions
Social Media Editorial Calendars
Micro Content
Trending
Marketing to Lifestyle
Marketing to Lifestyle
Tell Stories
Tell Stories
Tell Stories
Pictures, Pictures, Pictures
Budget $ for Social & Digital Ads
Budget $ for Social & Digital Ads
Essential JCC InformationStaff DirectorySchedulesNewsFeedbackFacebook & TwitterEventbrite IntegrationCustom ListsPhoto AlbumsMaps& More
Mobile
Video 101