Presented ByTYLER THOMAS | TylerAThomas

Social Media Specialist | University of NebraskandashLincoln

April 4 2014

SOCIAL MEDIA TOOLS

amp HOW TO USE THEM

PLANNING

PLANNING

3

bull Goalsndash What do you want to

accomplish ndash Who is your audiencendash What do you want people

(consumersconstituentsfollowers) to do

bull Which channels make the most sensendash How will you manage

each

TylerAThomas | UNL

PLANNING

PLANNING

3

bull Goalsndash What do you want to

accomplish ndash Who is your audiencendash What do you want people

(consumersconstituentsfollowers) to do

bull Which channels make the most sensendash How will you manage

each

TylerAThomas | UNL

PLANNING

3

bull Goalsndash What do you want to

accomplish ndash Who is your audiencendash What do you want people

(consumersconstituentsfollowers) to do

bull Which channels make the most sensendash How will you manage

each

TylerAThomas | UNL

PLANNING

4

bull Social Media Channels

Instagram Twitter Facebook

YouTube LinkedIn Vine

Pinterest

Website ampor Blog

Google+

Slideshare

TylerAThomas | UNL

PLANNING

5

bull Content Creationndash What will you postndash How oftenndash Who will post

TylerAThomas | UNL

PLANNING

6

bull Content Creation Ideasndash Make your posts relevant to your audiencendash Be succinct friendly and conversationalndash Share photos amp videos they tend to be more engaging

(pay attention to sizing)ndash Ask questions or seek inputndash Give access to exclusive information and specialsndash Be timely by posting about current events holidays or

newsndash Establish andor use a popular hashtag to increase post

reachTylerAThomas | UNL

PLANNING

7

bull Physical Inspiration Boards ndash Sticky Notesndash Notecards

bull Inspiration Folders ndash Screenshot and save

ideas on your computerbull Pinterest Boards with

different ideas (Pin It)

TylerAThomas | UNL

EXECUTION

EXECUTION

9

bull Scheduling Tools

TweetDeck

TylerAThomas | UNL

EXECUTION

10

bull Photo Editing PicMonkeycom (desktop)

TylerAThomas | UNL

PLANNING

7

bull Physical Inspiration Boards ndash Sticky Notesndash Notecards

bull Inspiration Folders ndash Screenshot and save

ideas on your computerbull Pinterest Boards with

different ideas (Pin It)

TylerAThomas | UNL

EXECUTION

EXECUTION

9

bull Scheduling Tools

TweetDeck

TylerAThomas | UNL

EXECUTION

10

bull Photo Editing PicMonkeycom (desktop)

TylerAThomas | UNL

EXECUTION

EXECUTION

9

bull Scheduling Tools

TweetDeck

TylerAThomas | UNL

EXECUTION

10

bull Photo Editing PicMonkeycom (desktop)

TylerAThomas | UNL

EXECUTION

9

bull Scheduling Tools

TweetDeck

TylerAThomas | UNL

EXECUTION

10

bull Photo Editing PicMonkeycom (desktop)

TylerAThomas | UNL

EXECUTION

10

bull Photo Editing PicMonkeycom (desktop)

TylerAThomas | UNL

EXECUTION

11

bull Image Sizing Chart

TylerAThomas | UNL

EXECUTION

12

bull Phone Apps for photos and videos

PicStitch FlipAGram PicPlayPost

TyPic Camera+ VineTylerAThomas | UNL

EXECUTION

13

bull Statigram Manage your Instagram account

TylerAThomas | UNL

EXECUTION

14

bull Icons ICONFINDERcom amp SimpleIconsorg

TylerAThomas | UNL

PROMOTION

PROMOTION

16

bull Add Tabs to your Facebook Pagebull Promote your account in the description of

other platformsbull Include icons on yourndash Website amp Videosndash Point of PurchaseIn Storendash BrochuresBusiness CardsStationaryndash Email Signatures

bull Host a contest of giveawayTylerAThomas | UNL

ANALYTICS

ANALYTICS

18

bull Questions to ask yourself ndash Is the content Irsquom sharing optimized ndash Will I track this content

bull Tools ndash Bitly (link shortener amp tracking)

ndash Vanity URLrsquos (keeps links clean amp easy to remember)

ndash Facebook YouTube LinkedIn amp Google+ Insights

ndash Website Analytics TylerAThomas | UNL

EXTRAS

EXTRAS

20

bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with

bull Account Namingbull Photosbull Descriptionsbull Brand Standards

TylerAThomas | UNL

PROMOTION

16

bull Add Tabs to your Facebook Pagebull Promote your account in the description of

other platformsbull Include icons on yourndash Website amp Videosndash Point of PurchaseIn Storendash BrochuresBusiness CardsStationaryndash Email Signatures

bull Host a contest of giveawayTylerAThomas | UNL

ANALYTICS

ANALYTICS

18

bull Questions to ask yourself ndash Is the content Irsquom sharing optimized ndash Will I track this content

bull Tools ndash Bitly (link shortener amp tracking)

ndash Vanity URLrsquos (keeps links clean amp easy to remember)

ndash Facebook YouTube LinkedIn amp Google+ Insights

ndash Website Analytics TylerAThomas | UNL

EXTRAS

EXTRAS

20

bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with

bull Account Namingbull Photosbull Descriptionsbull Brand Standards

TylerAThomas | UNL

ANALYTICS

ANALYTICS

18

bull Questions to ask yourself ndash Is the content Irsquom sharing optimized ndash Will I track this content

bull Tools ndash Bitly (link shortener amp tracking)

ndash Vanity URLrsquos (keeps links clean amp easy to remember)

ndash Facebook YouTube LinkedIn amp Google+ Insights

ndash Website Analytics TylerAThomas | UNL

EXTRAS

EXTRAS

20

bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with

bull Account Namingbull Photosbull Descriptionsbull Brand Standards

TylerAThomas | UNL

ANALYTICS

18

bull Questions to ask yourself ndash Is the content Irsquom sharing optimized ndash Will I track this content

bull Tools ndash Bitly (link shortener amp tracking)

ndash Vanity URLrsquos (keeps links clean amp easy to remember)

ndash Facebook YouTube LinkedIn amp Google+ Insights

ndash Website Analytics TylerAThomas | UNL

EXTRAS

EXTRAS

20

bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with

bull Account Namingbull Photosbull Descriptionsbull Brand Standards

TylerAThomas | UNL

EXTRAS

EXTRAS

20

bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with

bull Account Namingbull Photosbull Descriptionsbull Brand Standards

TylerAThomas | UNL

EXTRAS

20

bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with

bull Account Namingbull Photosbull Descriptionsbull Brand Standards

TylerAThomas | UNL

TYLER THOMAS|TylerAThomasSocial Media Specialist | University of NebraskandashLincoln

SOCIALUNLEDU

QUESTIONS amp CONTACT INFO

• Presented By TYLER THOMAS | TylerAThomas Social Media Specia
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• TYLER THOMAS|TylerAThomas Social Media Specialist | University