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“More Than 90% Of People Who Attend Trainings Hardly Implement Any Of The Teachings Successfully”

Social Media TAKEOFF! Bangalore

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Page 1: Social Media TAKEOFF! Bangalore

“More Than 90% Of People Who Attend Trainings Hardly Implement Any Of The Teachings Successfully”

Page 2: Social Media TAKEOFF! Bangalore

presents

by Siddharth Rajsekar

Page 3: Social Media TAKEOFF! Bangalore

In India & The Middle East

Trained Over 1000+ Professionals

Page 4: Social Media TAKEOFF! Bangalore

Only 12 Business Owners Will Walk Out With The ULTIMATE Social Media

Stategy For Their Business!!

Page 5: Social Media TAKEOFF! Bangalore

Most Used Social Media Platforms

Source: SocialMediaExaminer

Page 6: Social Media TAKEOFF! Bangalore

Benefits of Social Media Marketing

Source: SocialMediaExaminer

Page 7: Social Media TAKEOFF! Bangalore

How Much Time To Spend On Social Media?

Page 8: Social Media TAKEOFF! Bangalore
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Example: BUSINESS OBJECTIVE

What % Your Revenues Are Currently Coming From Social Media? Where would you like

to take this to, in 2016?

Page 10: Social Media TAKEOFF! Bangalore

Example: MARKETING OBJECTIVE

Attract 10 Qualified Enquiries Per Day = 300 Per Month

Page 11: Social Media TAKEOFF! Bangalore

Example: MARKETING STRATEGY

Focus On Facebook, Instagram

$1000 Budget - FB AdsNew Landing Page Design

30 Posts Per Month/Platform

Page 12: Social Media TAKEOFF! Bangalore

Example: CONTENT OBJECTIVES

Lead GenerationIncrease EngagementIncrease Comments

Page 13: Social Media TAKEOFF! Bangalore

Example: CONTENT OBJECTIVES

Lead GenerationIncrease EngagementIncrease Comments

Page 14: Social Media TAKEOFF! Bangalore

Example: CONTENT STRATEGY

# Of Content Pieces To Be Created Per Month

Writing Voice To Be Used In Each Social Media Channel

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Example: CONTENT TACTICS

1 Post + 10 Daily Shares In Facebook Groups

Connect & Message 5 Influencers Per Day

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Example: CONTENT METRICS

Cost Per Lead

Cost Per Click

Reach, Buzz, Traffic & Sentiment Analysis

Page 17: Social Media TAKEOFF! Bangalore

The Big Picture: 4-Step Funnel

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The Success Formula

Attract Community + Deliver Awesome Value + Build Social proof = $$$

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DAY 1 - Activities

Defining Your Business Objectives Deriving Your Digital Marketing Strategy Creating A Detailed Customer Avatar Shortlisting Top Keywords For Your Business Creating A Proven Web Content Strategy LIVE Audit On Your Web & Social Media Q&A Sessions

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DAY 2 - Activities

Creating A 6-Month Social Media Plan Short-Listing Viral Blog Content Topics Understanding FB, TW, LI & Youtube Ads How To Setup Teams To Get Work Done How Allocate The Right Marketing Budgets HOT SEAT - Live Q & A Interactions Walk Out With A Crystal Clear Action Plan

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Day 1 - Minute-To-Minute AGENDA

09:00 - 09:30 - Welcoming Delegates & Introductions

09:30 - 10:30 - How To Create A Digital Strategy

10:30 - 10:45 - Stretch Break (Tea/Coffee)

10:45 - 12:00 - Detailed Customer Avatar Profiling

12:00 - 13:00 - Customised Keyword Research

13:00 - 14:00 - Lunch Break

14:00 - 15:00 - Creating Your WEB Content Strategy

15:00 - 15:15 - Stretch Break (Tea/Coffee)

15:15 - 16:15 - LIVE Audit (Web & Social Media)

16:30 - 17:00 - Q & A Session

Page 22: Social Media TAKEOFF! Bangalore

09:00 - 09:30 - Welcoming Delegates & Recap

09:30 - 11:00 - Creating a 6-Month Social Media Plan

11:00 - 11:15 - Stretch Break (Tea/Coffee)

11:15 - 13:00 - Creating a 6-Month Social Media Plan

13:00 - 14:00 - Lunch Break

14:00 - 15:00 - Facebook, Twitter, LinkedIn PPC Tips

15:00 - 15:15 - Stretch Break (Tea/Coffee)

15:15 - 16:00 - How To Setup Teams & Budgets

16:00 - 17:00 - Hot-Seat / Q & A Session

17:00 - End Of Session

Day 2 - Minute-To-Minute AGENDA