Social Media Statistics November, Australia and New Zealand

Social Media Statistics

Copyright © 2012 Adcorp Australia

A Monthly report on Social Media Statistics in our region

Copyright Adcorp 2012

SOCIAL MEDIA STATISTICSIn Australia and New Zealand as reported in November 2012.



Why are Social Media statistics important to keep on top of?

1. To tells us where people are online.

As an advertising agency we want to know

where people are, so that we can engage

people in the most effective way.

2. To shows us the current trends in social media.

• What are the popular sites?

• Which are the fastest growing sites?

• Which sites are losing users, the fastest?

We can also discover how users interact with

the platform; is it just a quick check to see

what’s happening while they are out and

about or do they login for 20 minutes.

3. To predict where the next big thing will come from.

With this knowledge we can gain useful

insights and offer our clients the most up to

date and innovative solutions.

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What are the most popular Social Media platforms in our region this month?

• The top half of the table, including Facebook, YouTube, LinkedIn, Tumblr, WordPress, Twitter and Pinterest, have numbers that are remaining steady or rising at a steady pace.

• The bottom half of the table, TripAdvisor, MySpace, StumbleUpon, Reddit, Foursqaure, Digg and Bebo, are all remaining steady.

• FlickR, again saw slight decreases in the number of users in Australia and New Zealand.

• November saw Instagram’s numbers continue to steadily rise on the local front.

Top 15 Social Media Sites November 2012

Australia % Of AUS Population

New Zealand % Of NZ Population

1 Facebook 11,755,640 51.49% Facebook 2,281,260 51.29%

2 YouTube UVs 10,259,492 44.94% YouTube 2,267,575 50.98%

3 LinkedIn 3,793,064 16.62% Linkedin 717,054 16.12%

4 Tumblr 3,091,406 13.54% Tumblr 668,498 15.03%

5 WordPress 2,923,370 12.81% WordPress 577,975 12.99%

6 Twitter 2,543,671 11.14% Twitter 370,000 8.32%

7 Pinterest 1,212,601 5.31% Pinterest 180,000 4.05%

8 Flickr 1,200,347 5.26% Instagram U 173,596 3.90%

9 TripAdvisor 601,957 2.64% Flickr 140,000 3.15%

10 MySpace 566,085 2.48% TripAdvisor 110,000 2.47%

11 Instagram 555,508 2.43% MySpace 64,000 1.44%

12 StumbleUpon 157,275 0.69% StumpleUpon 25,000 0.56%

13 Reddit 97,062 0.43% Reddit 21,000 0.47%

14 Foursquare 82,986 0.36% Foursquare 12,056 0.27%

15 Digg 30,162 0.13% Digg 11,000 0.25%

** Google+ insufficient data ** Google+ insufficient data



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1. What does this mean for Instagram? The social media platform hit 100 million users in less than 2 years and is the dominator of the filtered photo market but will users now dismiss the platform for a more integrated process on Facebook or Twitter?

2. Facebook bought Instagram earlier in 2012. So why are they competing with themselves?

3. Facebook beat Twitter to the punch…again.

In terms of the social media landscape, the most notable change was the introduction of native photo filtering on the iOS Facebook app which works very much like the Instagram filters.

Twitter is also reportedly working on adding their own photo filters to their mobile apps to unify the user experience and cut out third party apps.

What is this month’s Big News?



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Something to Take Home…

As Instagram and Pinterest take off, there is further proof for digital interfaces becoming more and more visual, rather than textual.

We’ve put together an infographic, a visual representation of data, to prove our point.

Access and share this infographic from:

http://www.adcorp.com.au/news-blog/social-media-statistics-nov-2012-australia-nz





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We invite to view and share our images from:The blog on our website - http://www.adcorp.com.au/news-blog/social-media-statistics-nov-2012-australia-nz

Or our Pinterest page - http://pinterest.com/adcorp/

Like what you see?

Written and Collated by: Nicola Friedlieb Digital Coordinator

Images by: Kiera ConnellGraphic Designer


http://pinterest.com/adcorp/

Education

Social Media Statistics November, Australia and New Zealand