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Social Media Statistics and Trends
2016
DigiGYAN Institute for Professional Training & Services
www.digigyan.in
What is Social Media?
Social media is a wonderful place in the world to be in and if you happen to know this exciting world, and tools available in each of them you will be able to use it for your business.
Helps in increasing sales, build a fan following, expand brand awareness and start a dialogue with your customers.
DigiGYAN Institute for Professional Training & Services
www.digigyan.in
Why Care about Social media?
In July 2015, total worldwide population is 7.3 billion
The internet has 3.17 billion users
No of active social media users is 2.3 billion
91% of retail brands use 2 or more social media channels
Internet users have an average of 5.54 social media accounts
Social media users have risen by 176 million in the last year
1 million new active mobile social users are added every day. That’s 12 each second
There are 1.65 billion active mobile social accounts globally
DigiGYAN Institute for Professional Training & Services
www.digigyan.in
Segments growing on Social Media
DigiGYAN Institute for Professional Training & Services
www.digigyan.in
Social Media Channels
Google+
Youtube
Foursquare
DigiGYAN Institute for Professional Training & Services
www.digigyan.in
Facebook has become a global phenomenon and all you can see social media being discussed everywhere. Now it has become important for brands too. Since Facebook is free you can promote your brand to your customers, reach new customers and communicate with them.
DigiGYAN Institute for Professional Training & Services
www.digigyan.in
It's a platform wherein users share their
thoughts, news, information and jokes in 140
characters of text or less. Twitter makes
global communication cheap and measurable.
DigiGYAN Institute for Professional Training & Services
www.digigyan.in
Google+
Google+ helps in getting your brand next to your listings in the search results. Helps in Relationship marketing – with Google hangouts, you can connect to and get to know your fans.
Helps in driving traffic – by building up your Google Plus profile, you can share content and news about your business. This is a simple way to drive more traffic to your business.
DigiGYAN Institute for Professional Training & Services
www.digigyan.in
LinkedIn is a social networking platform for
job seekers, brands, recruiters and industries.
Helps in Customer engagement, share
updates
DigiGYAN Institute for Professional Training & Services
www.digigyan.in
Social media trends in 2016
. Brands will go ominchannel and will look beyond Facebook and Twitter
. Paid Social advertising will increase and organic continues to decrease
. Video engagement is 62% more than photos,
video shares increased 43% at the start of this year
Businesses need to ready to take full advantage of new video apps
. Long form content will be much in demand to cut the noise
. 2016 will be the year of advertising on Instagram and Snapchat
DigiGYAN Institute for Professional Training & Services
www.digigyan.in
Social Media Metrics
Reach
Engagement
Acquisition
Conversion
Activity
Bounce though rate
Click through rate
Potential reach
Influence
DigiGYAN Institute for Professional Training & Services
www.digigyan.in
DigiGYAN Institute for Professional Training and Services
372, Sector 7, Plot no. 16,
Dwarka - 110075
Call Us:- 7042606046
E-Mail:- [email protected]
DigiGYAN Institute for Professional Training & Services
www.digigyan.in
Learn Complete Digital Marketing
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