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Social Media & Social Change Josephine Dorado Understanding Media Studies, 2 May 2011 [email protected], Twitter: @funksoup Games & Immersive Worlds

Social Media & Social Change: Games & Immersive Worlds

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Presentation on the role of games & immersive worlds as vehicles for social change. Presented to Shannon Mattern's Understanding Media Studies class at the New School on 3 May 2011.

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Page 1: Social Media & Social Change: Games & Immersive Worlds

Social Media & Social Change

Josephine Dorado Understanding Media Studies, 2 May [email protected], Twitter: @funksoup

Games & Immersive Worlds

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Game culture(Mis)perception #1: Gamers are youngAverage gamer is 35 yrs old & 25% of game players are over the age of 50

(Mis)perception #2: Gamers are mostly males40% of all players are women

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Machinima

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8-bit musicchiptunes

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GamesforChange.org

Social issues games /Serious games

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CostofLife.org

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Immune Attack

http://immuneattack.org

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http://www.darfurisdying.com

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http://www.icivics.org

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Geocaching Foursquare

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Virtual goods Real-world relief

Players raised over $1.5 million in just five

days

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http://xeodesign.com/whyweplaygames.html

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Info & audio recording: http://bit.ly/sxswgftwSlides: http://slidesha.re/CauseGamesFTW

#GamesFTW

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Nonprofit Commons

http://nonprofitcommons.org

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Consent!

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Second Life Relay for Lifehttp://relayforlife.org/secondlife Raised $222,804 for American Cancer Society last

year

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WoW: online => offline collaboration

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WoW: online => offline collaboration

Strangers in the fight

Structured collaborations with friends & strangers

Parties, raids, friends list; guilds, battlegrounds, duels and trades

Random acts of fun

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International exchange

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Cultural awareness

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Inspiration

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Knowledge

Tolerance

Curiosity

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Problem

Not everybody can go abroad

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Virtual cultural exchange

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Opening the window

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Mixed reality

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Exploring identity

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Exploring communities

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Differences…

and sameness

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What can I do?

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Fractor: news+actions

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Mashup: (news+actions)*game

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reACTor: playing the news

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Neighborhood news inspires action

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Bring the game on

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To play the news…

The question goes back to “What can I do?”

Here’s what’s around me and here’s what I can do.

And if you can have fun while doing it, then the question is “What are you waiting for?”

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Inspiration

Incubation

Play

Refinement

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Making each of us superheroes500 million global gamers

3 billion hours are spent each week playing games

“Make it as easy to save the world in real life as it is to save the world in online games…” Jane McGonigal

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Social Media & Social Change

Josephine Dorado Understanding Media Studies, 2 May [email protected], Twitter: @funksoup

Games & Immersive Worlds