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Day 4/5
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Social MediaDr Bex Lewis, Digital Fingerprinthttp://www.slideshare.net/drbexl/social-media-romania-day-4
This work is licensed under a Creative Commons Attribution 3.0 Unported License.
Assignment
• In groups of 4, create a video about an issue (faith-based) you are passionate about – e.g. homelessness, social justice, mission, evangelism. • Agree as a class the maximum length the videos can be• Negotiate amongst groups so each group has a different focus• Place the video on YouTube & promote with social media
• The videos should demonstrate learning from this week, some research into the topic, seek to ‘show, rather than tell’ (avoid preaching!) – ideas for solutions if we work together
• Write an individual blog post for the class/college blog to ‘reflect’ upon what you did, what was your message, who was your audience, why you made the decisions to include/exclude certain information/messages, how you built upon pre-existing information in this area, what you collected that was new, and how the group worked together,
BLOGGING9.00-10.30am
What is a blog?
Blog Characteristics?
• A reverse diary (most recent entry first) • A publically accessible personal journal• Reflections, comments and hyperlinks• Commentary/news on a particular
subject• Text/Image/Links including media• Interactive, especially comments• Potentially informal tone
Get Inspired!
Search Blogs: What do you like/not like?
• http://www.google.com/blogsearch • http://technorati.com/blogs/directory/
http://www.blogcatalog.com • http://globeofblogs.com • http://www.blogarama.com • http://www.networkedblogs.com/topic/
Romania
Like/Don’t Like
Why Blog?
So – DISCUSS – why blog?
• What message do you want to get across?
• What action do you want to be taken?
• What event might you want to promote?
• What might you want to reflect upon?
Why a College blog?
PLATFORMS
Blogger.Com
Tumblr.com
Logging into WordPresshttp://youtu.be/Sj08kKXxjCw
http://www.slideshare.net/drbexl/blogging-with-wordpress-for-odhe-jan-13
Author Bio …
Site Title/TagLine/TimeZone
Dashboard Pages About Page
About: Briefly Think…
•Who is this site by?•What is it about? •Who is it for?•When is it updated?
New Post
Editing Bar
Editing Mode
Add a Link
Add Email
Insert Media (p3-5)
Copyright!
Image Sources
• http://seedresources.co.uk/ • http://www.sxc.hu/ • http://www.flickr.com/creativecommons/• http://www.rgbstock.com/• http
://commons.wikimedia.org/wiki/Main_Page • http://www.freebibleimages.org/• http://www.goodsalt.com • http://www.wikipaintings.org/
BLOGGING: 211.00am-12.30pm
Add Video
Embed Code
What Content Works?
• “See what we’ve been up to”• Thoughts & Reflections• Reviews (Books, films, websites,
etc)• Challenging ideas for debate• Interviews (Text, Audio, Video)• ‘Best Of’ Content• ‘How-to’ Posts• 10 things you can… • Guest Posts
http://www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one
Blog Post Ideas…
• Theological Debate: How can God be at the same time, Father, Holy Spirit & Son?
• Click-Journalism: De-professionalism. Exclusive interview with expert academia/journalism
• Best Christian films in 2012• 32 Rules for Creating a Logo• Top 5 Journalism Schools in Romania• Interview with Toby Mac (DC Talk)• Dos & Don’ts in Photography• Photography Contests• Media Resources, e.g. How to make a web banner• Expository Preaching: Thematic Preaching using chapters
What does a blog post look like?
• 300-800 Words• Internal Headings/Bolded Sentences• At least 1 image• 1 idea per post, around KEYWORDS• Headline = assume reader won’t read
article• Careful ‘twists’ on words, don’t mislead• Clarify if it’s a personal opinon• Spelling/Grammar
Categories & Tags
Exercise
•Devise 8 ‘top-level’ categories
•Devise 20 core tags•These can develop organically, but it’s good to be clear at the start.
Comments
Themes
Widgets/Plugins
BackUp
Let’s Get Strategic
Site Purpose
Exercise
•Return to “About” – what is the PURPOSE of your blog?
Define Audiencehttp://www.rgbstock.com/photo/mjQsEks/Theatre+Seats
http://www.blogherald.com/2007/05/04/are-you-really-writing-for-your-blog-audience/
• Have you stopped to consider the cultural colloquiums and references you make in your blog writing which are country, region, or age specific?
• If you are writing for a very specific audience, then use terms and phrases they will recognize and identify with. Identifiable cultural colloquialisms connect people. When they understand the reference, you hold their attention and can move forward with the subject matter. There is no confusion.
• Still, watch for colloquial phrases and asides that don’t add to your blog writing. We often throw in metaphors and similes that don’t add to the content but stylize it.
Define Your Audience
• Male/Female?• Age?• Culture/Nationality?• Beliefs?• Academic Level?• Attitudes/
Behaviour?• Friendship Group?
• http://en.wikipedia.org/wiki/Persona_%28marketing%29
• http://heidicohen.com/marketing-persona/
Timing
• How often do you want to blog?• How much time do you have to blog?• How often is there new information?• Be CONSISTENT – minimum once a
week• Who else can help you blog?• Be prepared to pre-set blogs to publish
whilst you’re on holiday
Keep People Reading
How do you get people to read your blog?
• Pull vs Push content• Interesting content• Regular schedule (set posts in advance)• Take comments seriously• Social media – especially Twitter• Comment on others blogs• Offer thought leadership• Post URL on printed materials.
http://bigbible.org.uk/tag/31daystabb/
SOME OTHER TOOLS1.30-3.00pm
Geocaching
Do.Com
Doodle
Survey Monkey
Dropbox
Slideshare
Google Docs: http://youtu.be/iwmG43D0vD4
Online Meetings
Picmonkey
Flickr
AudioBoo
LiveStream
Screenr
MailChimp
Storify
Skype
BOOKMARKING
Digg
Delicious
@drbexl @digitalfprint @bigbible
http://www.sxc.hu/photo/1327659
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