Social MediaDr Bex Lewis, Digital Fingerprinthttp://www.slideshare.net/drbexl/social-media-romania-day-2

This work is licensed under a Creative Commons Attribution 3.0 Unported License.

FACEBOOK9.00-10.30am

http://www.mymodernmet.com/profiles/blogs/social-media-explained-with-donuts

Tweet if you heart Jesus, p86

• “In fact, the progression and continuing interaction among social media formats is not unlike that found in face-to-face engagements. Twitter, for instance, is a bit like a public coffee hour. When you’re at your best, you spend a little time with everyone, and take care especially to welcome newcomers. And, as at the coffee hour, it’s generally considered rude when a group of more established friends hangs out in a clique, telling inside jokes that highlight how much everyone else is not part of their set. Facebook, by contrast, is more like going to coffee with a select group of friends who might bring some of their own friends along. The conversation is still relatively public, and you might run into folk at the coffee shop who join in the conversation. A blog, however, is a poetry reading. Sure, it’s public in a way. But it’s pretty likely that only those people who already know you will come to hear what you have to say. If they like it, they might invite friends to the next one, or they might hang out afterwards to comment on your work.

Tweet if you heart Jesus, p86

• The thing is, it’s not likely that you would introduce to someone and then immediately invite them to your upcoming poetry reading. You might mention that you wrote poetry in the context of a coffee hour getting-to-know-you or just-checking-in conversation. If there’s a mutual interest, you might even go for coffee with your other poetry loving friends. All of this would happen before you started inviting people to your readings by way of creating a context for that invitation that comes off as something more relational than narcissistic.”

http://www.slideshare.net/drbexl/facebook-13863451

https://www.facebook.com/drbexl

http://www.youtube.com/watch?v=iROYzrm5SBM

Facebook Privacy Settings

• http://en-gb.facebook.com/help/privacy

• http://facecrooks.com/category/Internet-Safety-Privacy

• http://www.bbc.co.uk/news/technology-20693203

• http://www.huffingtonpost.co.uk/2012/12/21/facebook-privacy-settings-what-to-do-december-2012_n_2343976.html

http://www.youtube.com/watch?v=XKTfCjMsUNc

http://www.socialbakers.com/facebook-statistics/romania

http://www.socialbakers.com/facebook-statistics/romania

Who is your audience?

http://www.sxc.hu/photo/905436

http://heidicohen.com/marketing-persona/

Exercise: Create Personas

• Know your message• Be specific: name, age, gender,

likes, dislikes, habits, likes to buy, education, friendships.

• What are the ‘touchpoints’ – where are you likely to “meet” them?

• Accept that people are where they are, and you have to meet them THERE.

https://www.facebook.com/bigbible

https://www.facebook.com/TheBibleUBS/info

https://www.facebook.com/groups/231814273548632/?fref=ts

http://www.jonathanjaeger.com/stop-the-social-media-begging

https://www.facebook.com/FrontierYouthTrust

http://www.youtube.com/watch?v=iWn7Vo4VrIU

http://youtu.be/oTrG7mpb61U

https://www.facebook.com/YeoValley

https://www.facebook.com/Marmite/photos_stream

http://www.thirdsector.co.uk/news/1046377/

Networked Blogs

Facebook Ads

Search

Question Function

Hootsuite

SOCIAL MEDIA CASE STUDIES11.00am-12.30pm

http://bigbible.org.uk/2012/08/have-you-seen-how-churches-are-using-social-media/

MUST BE PART OF YOUR OVERALL STRATEGYNOT an ‘ADD-ON’

http://bigbible.org.uk/2012/09/how-to-integrate-social-media-in-your-church-andersorsander/

http://bigbible.org.uk/2012/08/does-the-church-need-an-app-urbanfriar-digilit/

http://bigbible.org.uk/2012/10/study-claims-church-social-networking-twice-as-effective-as-anything-else-digilit/

http://bigbible.org.uk/2012/10/a-good-news-story-murielsowden/

http://bigbible.org.uk/2012/12/five-reasons-to-use-video-in-your-ministry-and-five-tips-on-improving-it-jdblundell/

http://bigbible.org.uk/2012/12/ticketing-events-asaltbde/

Eventbrite

http://bigbible.org.uk/2012/10/what-do-our-church-websites-tell-the-world-about-us-andersorsander-digilit/

http://bigbible.tumblr.comHow To: http://bigbible.org.uk/2012/12/carols-in-wordle-form-drbexl/

Wordle.Net

#ChristmasStartsWithChrist #CSWC

#CSWC: An encouraging start

• What worked?

• National church behind the initiative

• 1st time active encouragement to tweet in church

• Press coverage• Early advertising• Tied in with pre-

existing campaign

• What didn’t work?

• Hashtag too long• 2 competing hashtags• Those who didn’t know

of pre-existing campaign didn’t get it

• Weren’t all tweeting simultaneously so didn’t “trend”

• People not in habit, had to learn quickly how to Tweet

http://bigbible.org.uk/2012/07/charity-events-social-media/

http://bigbible.org.uk/2012/07/the-accessible-church-website-jdblundell-digilit/

http://bigbible.org.uk/2012/06/the-curious-case-of-the-unexpectedly-popular-blog-entry-by-unshaunsheep/

http://bigbible.org.uk/2012/06/crowdfunded-house-hollypoulter/

Kickstarter

http://bigbible.org.uk/2012/05/the-press-loves-a-bad-news-story/

http://bigbible.org.uk/2012/05/the-social-harvest-non-profits-online-infographic/

WHAT OTHER EXAMPLES HAVE YOU SEEN?

BIBLE RESOURCES ONLINE1.30-3.00pm

http://prezi.com/cneshb3kflha/fast-bible-accessing-the-bible-in-the-21st-century-romania/

http://www.slideshare.net/drbexl/the-fast-bible-links

@drbexl @digitalfprint @bigbible

http://www.sxc.hu/photo/1327659