Effective Usage of Social Media

• Goals:

– Awareness– Understanding– Participation– Sharing– Action

• Active Days:

– For Announcements: Tues. to Thur. (Not Mon. – 1st workday) (Not Fri. – start of weekend)

– For Articles: Weekends (people more likely to take time to read)

• To Do (Setup):– Integrate official website with social network(s).– Make the website “Social-Media-Friendly”—allow “sharing”

capabilities– If few people available to run, connect sites for automated posting– If possible, have multiple people run multiple sites for better coverage

• To Do (Posts):– Post consistently, but with time gaps to avoid subscribers seeing it as

“spamming”– Post interesting, relevant, and/or recent/breaking news, articles,

videos, pictures, and websites– “Pretty Pictures” and recent/breaking news get the most attention

• To Do (Interactions):

– Plural Posts—speak using “we” to give a team presence rather than personal

– Connect with similar groups—tag them, like them, share them, and they will reciprocate

– Respond to questions/comments promptly, thoroughly, and nicely– Reach out to specific locations/groups—Ex. After Japanese

Earthquake tragedy GaN observations continued to come in from Japan. We recognized them and Facebook users shared support.

– Expect greater reach/interaction during “campaign” periods—post and respond accordingly

Finding Posts:

• Vimeo & YouTube (exciting videos!) - vimeo.com & www.youtube.com • Google Alerts - www.google.com/alerts

Google AlertsAdvantages – • Easy to setup• Check each day• Organization meant

for a quick look• Time-saver• Google does the

work for you!

Disadvantages – • Can fill up inbox• “Junk” news

Twitter – Wordle (Most words used) – www.wordle.netData source: @GLOBEatNight twitter August 2012

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Total Facebook Likes Facebook Insights

• View statistics quickly and easily

• Determine what posts are popular/unpopular

• Download data to perform studies on the site’s success

• Simply click “Export Data” and load it into an excel (or preferred program) to analyze

Data Source: GLOBE at Night facebook account August 2012

www.twittercounter.com - Increase of twitter followers from Feb – Jul 2012Data source: @GLOBEatNight twitter August 2012

Facebook – Demographics and LocationData Source: GLOBE at Night facebook account August 2012

Twitter – www.peoplebrowsr.com Data source: @GLOBEatNight twitter August 2012

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Total ReachTotal ImpressionsTotal Impressions of your posts

Reach – 797,203 friends of fans, up from 500,000 at time of abstract

Facebook InsightsData Source: GLOBE at Night facebook account August 2012

Image Credit: William Boyd Watterson, Calvin & Hobbes Comic strip

Take 1, 30 June 2012! GLOBE at Night facebook: 598 Shares, 333 Likes, 12 CommentsTake 2, 23 July 2012! IDA facebook: 286 Shares, 329 Likes, 25 Comments