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This presentation covers the fantastic five: Facebook, Twitter, Google+, LinkedIn, and YouTube. Presented by carolhbates for Student Support Services at Jefferson Davis Community College.
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Social Media Presented by Dr. Carol H. Bates
www.carolhbates.com
The Fantastic Five
• Google+
• YouTube
FACEBOOK The most popular destination on the Internet
What Do You Do On
Facebook?
• Connect with old friends and acquaintances
• Get to know friends and acquaintances better
• Share links, status updates, and random thoughts and
comments with others
• Share photos of your family and life events
• Engage with potential customers
• Opportunity to reach out and make new friends
Use Common Sense!
• Friends, family, colleagues, and present and future
employers or customers can potentially have access to
your information so be careful what you post!
• Remember, your information may last forever! It is
virtually impossible to remove your information from
archives on social media sites.
• People have not be hired or have been fired because of
posts on Facebook. This is not uncommon!
Set up a Fan Page
• Pages and Groups are primarily for business, while
profiles are primarily for individuals.
• When individuals “Like” your Business page or become a
“fan”, your post will appear on their News Feeds.
• The Wall becomes your default view
• Create a Page for your club, organization, or business.
Facebook Basics for
Business
• Unless you are working for a political campaign, it is a
good idea to avoid ongoing political or other
controversial rants.
• Remove controversial groups or Facebook pages from
your profile.
• Keep Watch – If you have friends that continually post
off color remarks, you may be considered guilty by
association. You may need to “defriend” a few people.
Engaging Content
• Profiles (for individuals), groups and pages (for
businesses) are the three ways to establish a presence on
Facebook.
• But this is the easy part! These Facebook pages are
useless without engaging, useful content that is updated
regularly.
Reasons to Tweet
• Experience social media at its best.
• Great way to practice your writing skills (140 characters at a
time).
• Keep up with current events in real time.
• Stay in touch with people you care about the most.
• Help you to make new friends.
• Faster than text-messaging.
• Helps you to be a more interesting person.
Adapted from Michael Hyatt’s Twelve Reasons to Start
Twittering
GOOGLE+
Google+ ~ Ideas & Interests
• Follow people who share your passion.
• Google+ is organized by circles. You add people to the
circle that you create. For example, I have a student
circle, colleagues circle, social media circle, and
photography circle.
• Send updates to everyone (public), an individual, or to the
people in your circle.
• Filter what you read according to circles.
Google+ Hangouts
• Free video conferencing ~ allows you to connect with up
to 10 people.
• All you need is a computer, high speed Internet, and an
inexpensive web cam.
• You can also download the app to your smart phone and
Hangout from your phone.
• Google hangouts are a great way for you to form study
groups.
LinkedIn Your Connection to Professional Colleagues.
What Do I Do On LinkedIn?
• Build a professional network.
• Find professionals who can help you grow.
• Obtain recommendations from people who know you.
• Search for jobs.
• Demonstrate your expertise by answering questions and
posting information.
• Place yourself in a good position to be found by others
needing your skills.
• Connect with colleagues who share your interests.
LinkedIn Basics
• LinkedIn Gives you the Ability to Show Off your Work
History and Accomplishments.
• Profile – It is important to complete your LinkedIn
Profile. Include a professional headshot.
• Seek Recommendations – This adds credibility when you
are seeking employment.
• Finding a Job – If you are looking for a job say so. You
don’t have to be looking for a job to find value in
LinkedIn.
YOUTUBE Every minute 72 hours of video are uploaded
to YouTube.
YOUTUBE 2nd largest search engine in the world.
Interesting Facts about
YouTube
• YouTube was created in 2005 by employees at PayPal.
• Google bought YouTube in 2006.
• It would take you over1,000 years to watch all the videos on YouTube.
• The longest video on YouTube is 48 hours.
• 70% of YouTube traffic comes from outside the US.
• The most watched video of all time is Bad with Justin Beiber. It has been viewed over 200 million times.
• YouTube is the 3rd most viewed web site following 1) Google and 2) Facebook.
• Read more interesting facts at SpeakyMagazine.
What Do I Do On YouTube?
A few ways businesses use YouTube
• Share presentations.
• Conduct an interview with an expert.
• Record an important meeting to share with those who
could not attend.
• Make a creative video to demonstrate your product or
services.
• Create a how-to video to help customers know how to use
your product.
YouTube Basics
Remember, YouTube is not just a video sharing site, it is a social media site.
You add friends and message them. People comment on and share your videos.
You will embed your video into your blog. But how do you let your friends know about your video. Here are a few ideas.
Send a tweet with the link
Post to LinkedIn
Post to Facebook
Email the link
Post to Google+
Right Tool for the Job
• Google+
• YouTube
• Other social media sites such as SlideShare, MySpace,
Pinterest.
Questions?
Carol H. Bates
Division Chair/CIS Instructor
Jefferson Davis Community College
P.O. Box 958
Brewton, AL 36427
Website/blog: http://www.carolhbates.com
Facebook: http://facebook.com/drcarolhbates
Twitter: http://twitter.com/carolhbates
