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Social Media Networking 101
A User Guide to the UN Library’s Social Media Tools
Change Your Media Diet
Why We are Here Social Media is changing the landscape
UST.org
Social Media Explodes-2012
checkfacebook.com
Facebook Only:Global Audience: 839,073,380 10 Largest Countries 1. United States157,067,2602. India45,899,920 3. Brazil45,340,600 4. Indonesia42,482,060 5. Mexico32,950,780 6. Turkey30,884,880 7. United Kingdom30,595,980 8. Philippines27,247,220 9. France24,204,920 10. Germany23,434,78010
10 Fastest Growing Countries 1. Brazil 1.61 %718,540 2. United States 0.16 %247,180 3. Vietnam 4.98 %172,660 4. Japan 1.43 %118,000 5. India 0.23 %103,460 6. Canada 0.49 %86,260 7. Spain 0.38 %61,560 8. France 0.25 %60,280 9. United Kingdom 0.19 % 57,660 10. South Korea0.78 %53,940
And it continues to grow everyday
Twitter: 250million tweets per day( Feb 14th, 290 million) Foursquare: 2B total check ins Smartphones: 157.8 million smartphones sold worldwide in
Q4 2011, bringing the total for the year to 491.4 million units.
Why Social Media?
Customer Feed-back
UN Library
Client Service: Current awarenessProvide Education
FreeBroader Audience
Networking
Social Media-UN Library
Online Tutorials and Videos
UN Pulse: The Library’s blog
Dag Hammarskjöld Library
Depository Libraries
Presentations
@UNLibrary
Current Awareness
Alerts Listening Interacting Feedback
Current Awareness
UN Pluse(2005-2011) Flagship Publications Major Reports Specialized Agencies
UN Library Tumblr(2011) Important Reports Flagship publications Security Council meetings General Assembly-major meetings Major Conferences Commemorations
With links to relevant documents/resources
Current Awareness
Alert: Flagship Publications
Blog: Publisher Publication Related Resources
Security Council Meetings
•UN Documents•Previous meetings•Reports of the SG•Resolutions
Promotion of Library Services
Current Awareness
• Historical Knowledge• A list of all the
documents with links on a particular topic
Getting Feedback!
Networking Listening Interacting Feedback
UN Flagship publications
New Reports Announcements Videos
Sharing Knowledge
Interacting
Provide Education
Online tutorials onHow to…..
@UNLibrary
Aleets Listening Interacting-quick &
brief Feedback
Tumblr blogs New reports and
publications Hot topics UN documents Specialized agencies
reports
@UNLibrary
Answering Reference Queries
Monitoring Social Media
Evaluation
Tweets Stats Klout Hootsuite Google analytics Twittercounter, Crowdbooster,
Facebook Insights
Challenges Monitoring social media on a daily basis; Interacting – getting more questions; Sharing more on the Library’s achievements
Digitization; Maps Online training; Online Research Guides
Marketing of the library platforms.
Contact