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Heinz College Alumni Reunion 2009 kicked off with an alumni panel titled, “Social media for change: A conversation about its impact on business, policy and culture.” The panel was moderated by Assistant Professor Laura Dabbish, CS (MS-HCI) 2005, CS (Ph.D.-HCI) 2006, and featured presentations by five alumni who are using social networking technology to advance business, government and society. In the spirit of networking, the event received live coverage from exponentialweb.com, a blog founded by two Heinz College students, as well as from Brad Stephenson (MAM 2005), our very own Heinz College social media manager.
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Nathaniel McNamara
< brief intro >
< who am I? >
2008 to present 2005
2006
Entrepreneur
Investor
OtherNextMiami
2004
< who am I? >
1999
< Cause and Effect >
• Cause: social media usage is huge and growing– 15.8 billion minutes spent on Facebook in July– Over 1 billion status updates per month– Twitter grew by 2700% in one year
• Effect: Traffic generation is shifting considerably– Share of search traffic for top 25 sites is down– Share of social media traffic is up 20% (in one
month!)– Links “tweeted” by Ashton Kutcher frequently
generate over 4000 clicks
< socialfeet >
• Encourage users to share their purchases and other activities with their friends
• Simplify the process for sites to get stories in the activity streams on Facebook and Twitter
• Drive traffic to online retailers from Facebook and Twitter
• SocialFeet generates 45%+ of referral traffic for some early partners
< activity streams >
< example >
User buys something Story appears on Facebook
Traffic returns to retailer
