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Social Media #MOOC Mentions: Lessons for MOOC Research from Analysis of
Twitter Data
Eamon Costello 1, Mark Brown 1, Binesh Nair1
Jingjing Zhang 2 Enda Donlon 1, Mairéad Nic Giolla Mhichíl 1, Theo Lynn1
1. Dublin City University2. Beijing Normal University
Horrigan, J. (2016). Lifelong learning and technology. Pew Research Center. Available from http://www.pewinternet.org/2016/03/22/lifelong-learning-and-technology/
n = 2,752
• 50,274
n = 50,274
Dahlstrom, E., Christopher Brooks, D., Grajek, S., and Reeves, R. (2015) ECAR Study of Students and Information Technology, 2015. Research report. Louisville, CO: ECAR, December 2015. Available fromhttps://library.educause.edu/resources/2015/8/2015-student-and-faculty-technology-research-studies
Background
MOOC Research Group
Background
MOOC Research Group
BackgroundBigEdData project research collaboration
What can learn about #MOOCs from Twitter?
Researching MOOCs
What is being said about MOOCs on Twitter?
What do we know
What do we know?
Whatdo we know?
Whatdo we know?
Whatwe don’t know
How can we identify different user types in MOOC Twitter networks?
What are communication characteristics of MOOC Twitter users?
Data and Methods
by RSNY
• GNIP API Sep – Dec 2015 -> find #MOOC• GZIP -> JSON- > MongoDB – > R • 32,309 tweets (17,910 original)• Descriptive analytics, content analytics, network
analytics (Chae, 2015; Lynn et. al., 2015)
Chae, B. K. 2015. Insights from hashtag# supplychain and Twitter Analytics: Considering Twitter and Twitter data for supply chain practice and research. In International Journal of Production Economics, 165, 247-259.Lynn, T., Kilroy, S., van der Werff, L., Healy, P., Hunt, G., Venkatagiri, S., and Morrison, J. 2015. Towards a general research framework for social media research using big data. In Professional Communication Conference (IPCC), 2015 IEEE International (pp. 1-8). IEEE.
Top 25 Words in the MOOC Dataset
Word Frequency Word Frequency Word Frequency
mooc 21,199 education 1,126 onlinelearn 501
course 2,733 join 1,113 science 492
learn 2,686 start 1,055 marketing 478
online 2,442 register 954 Data 471
elearn 2,079 onlinecourse 736 Life 447
free 1,911 highered 667
coursera 1,410 digital 562
Edxonline 1,332 university 556
edtech 1,259 open 520
business 1,165 students 518
Top Hashtags
Peak TweetsNum Topic
33 Promotion of MOOC on “Cognitive Technology and its growing importance for business”
by David Schatsky, course instructor and senior manager Deloitte LLP.
72 Promotion of Deloitte’s MOOC on 3D printing.
31 Successful Societies (by Princeton University) promoting MOOC on ‘How can
Governments Improve Citizen Services and Cabinet Office Coordination.’
54 Successful Societies promoting MOOC on ‘Making Government work in Hard Places’.
40 Successful Societies promoting MOOC on ‘How Leaders Overcome Governance
Challenges’.
53 Successful Societies promoting MOOC on ‘Writing Science of Delivery Case Studies’
58 NutritionMOOCs promoting MOOC on ‘Nutrition and Health: Micronutrients and
Malnutrition’.
182 NutritionMOOCs promoting 2nd part of MOOC on Nutrition and Health from Wageningen
University.
30 Promotion of Coursera’s MOOC on ‘Training TESOL Certificate Part 1: Teach English’.
43 Retweet of Quizalizeapp’s tweet ‘How to say Merry Christmas in 77 Languages’.
Sentiment Analysis
Avg: 0.095
Sentiment Analysis
Avg: 0.095
Exemplar Tweet Sentiment
Score
@thesiswhisperer I think the #MOOC is providing wonderful supportive
pillow of trust & honesty- glad I'm taking part- thank u #survivephd15
6
STUNNING #mathed animations from .@robertghrist in his calculus
#MOOC. Beautiful and effective. Kudos. http://t.co/GgdN2KHFZf
4
Just discovered a great free #Social Innovation online course, on this
cool learning platform - #iVersity #MOOC ~ http://t.co/kGPzmqONFq
4
#ememitalia Teixeira: focusing on dropout as a problem to criticize
#MOOC education is a conceptual mistake
-4
CloudComputingApplications - definitely the worst @coursera #MOOC
I've ever taken. Irrelevant videos & useless tuts #unenrolled
-3
Exemplar Tweets with Strong Sentiment
Conceptualizing Networks
Communication types (Brunns & Stieglitz, 2014)
• Annunciative
• Conversational
• Disseminative
Bruns, Axel & Stieglitz, Stefan (2014) Metrics for Understanding Communication on Twitter. In Weller, Katrin, Bruns, Axel, Burgess, Jean, Mahrt, Merja, & Puschmann, Cornelius (Eds.) Twitter and Society. Peter Lang, New York, pp. 69-82.
Conceptualizing the network
Information network or social network?(Myers, Sharma, Gupta & Lin, 2014)
Myers, S. A., Sharma, A., Gupta, P., & Lin, J. (2014). Information network or social network?: the structure of the twitter follow graph. In Proceedings of the 23rd International Conference on World Wide Web (pp. 493-498). ACM.
Key Hubs (based on follows)Screen Name BC Screen Name BC Screen Name BC
mooc24 66,620 openSAP 842 CourseBuffet 118
NutritionMOOC
s
52,116 UCTMOOCs 689 PythonDaily 106
EUmoocs 24,171 openHPI 499 OpenClassrooms 74
tleerwerk 14,182 MIT 443 EducationDive 64
juandoming 4,141 Plusacumen 435 Acumen 50
Mirimi 3,043 Hubert_edu 390
iversity 2,715 CircularX 330
FutureLearn 1,844 ColumbiaScience 325
nancyrubin 1,614 KristerSvensson 192
MOOCFactory 900 Drchuck 167.50
Key Hubs (based on @replies)Screen Name BC Screen Name BC Screen Name BC
CraigTaylor74 261 Diando70 16 Judyfranks 3
LearnKotch 209 Yishaym 15 juandoming 3
NUsocialmktg 173 AleksejHeinze 12 AdrianaGWilde 3
Kiwirip [Peter
Mellow]
168 TESSIndia 10 catspyjamasnz 3
RandyHlavac 138 DarcoJansen 9 culturalprovoca 3
LHTL_MOOC 109 Esrimooc 6
zaidlearn 80 ECOmooc 6
MdCplus 55 EUmoocs 4
MGCleve 48 KR_Barker 4
edXOnline 34 mbrownz 4
Future work
• What can we learn from MOOC hashtags?
