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Product OverviewIt's never been easier to hear what your customers are saying about you or on subjects you are interested in. Social Media Analytics Methodology iGo2 is redefining social media analytics with a powerful service suite that provides customers with the services to measure, monitor, understand and engage with the social media landscape. iGo2 offers instant access to all social media conversations from blogs, social networks and micro-blogging services to forums, video sites and media sources. The opportunity to listen and leverage that information to your benefit has never been more available and more abundant. Fundamentals of iGo2’s Social Listening Service Data Collection: Conversations happening within social and traditional media are continuously collected, and cleaned of spam. Essentially we can monitor all social sources of on line conversations except where a forum might be password protected Information Processing: Proprietary language processing and text analytics technology is applied to extract insights and intelligence. Data Analysis: Metrics and comparative trends focused on buzz, geo-demographics and sentiment are calculated. You: Collected insights and metrics are delivered via user friendly and intuitive reports.
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iGo2 Group Pty Ltd – Providing you smart integrated responsible social technology solutions
Free: Social Media Monitoring Analysis
Using Social Media Monitoring
Why?
Ø There is an amazing amount of informa7on on your compe7tors in the social web wai7ng to be unlocked
Ø Differen7a7ng your brand and your organisa7on presumes you know what your compe77on is doing
Ø Crea7ng a smart strategy for customer engagement means knowing what your compe77on is doing
Ø Compe77ve analysis can help you understand what works and what doesn’t
Ø WHO are the key people at your compe7tors? Ø WHAT are your compe7tors doing on the social web? Ø WHEN are they engaging? Ø WHERE are they engaging? Ø HOW are they engaging and HOW are they perceived?
Listening is the Key to Engagement Ø All Social Media ini7a7ves need to start with Listening
Ø Understand where you are Ø Understand the topics and issues of interest Ø Lets you create meaningful goals for your own ini7a7ves
Ø The crea7on of a Social Media Strategy requires: Ø An agreed goal or goals Ø A resource plan to support it Ø Knowledge of what your compe77on is doing Ø A set of metrics to measure progress
Ø Listening to compe7tors and their networks provides: Ø Future key hires Ø Insight into programs, tac7cs and strategies Ø The means to differen7ate and stay ahead
Ac;vity Summary
Blogs Sen;ment and Demographic
Blogs and News
Blogs Buzz & Word Cloud
Video Results
Last 50 Tweets
iGo2 Group Pty Ltd – Providing you smart integrated responsible social technology solutions
