Social media marketing

Social Media Marketing




































Social Media Marketing The American Marketing Association

The placement of announcement and persuasive messages in time or space purchased in any of mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/or persuade members of a particular target market or audience about their products, services, organization, or ideas. Social Media Marketing

Mass Media

One Way Communication

One Way Communicate ? ?Social Media Marketing

E-mail

Banner

One Way Communication Social Media Marketing Social Media

Social Media is media designed to be disseminated through social interaction, created using accessible and scalable publishing technique. Social Media uses internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers Social Media Marketing Social Media

Social Media Marketing Social Media

Social Media Marketing Social Media one to many many to many

Social Media Marketing Social Media one to many many to many







Social Media MarketingWeb 1.0

Web 2.0 Social Media Marketing Web 2.0 3

- Social Media Marketing Web 2.0 3

- User Generated Content (UGC) Consumer Created Content (CCC) Social Media Marketing

Social Media MarketingWeb 2.0 3

(Winner Takes All) / Network Effect eBay Social Media Marketing Social Media

Social Media e-mail Social Media Social Media Marketing Social Media Social Media

Social Media Marketing Social Media Social Media Dell 6.5 Marriot 500 blog VistaPrints 30,000 Social Media Marketing Lenovo 20% social media Social Media Marketing Social Media Social Media Brand Awareness Brand Loyalty Social Media Marketing Social Media Social Media Like Facebook Facebook 57% Facebook 68% Facebook Social Media Marketing Social Media Social Media Search Social Media Social Media Facebook, LinkedIn, Wikipedia, blog Online Social Media Marketing Social Media Social Media Search Social Media Social Media Facebook, LinkedIn, Wikipedia, blog Online Social Media Marketing Social Media Social Media Social Media Log in Hootsuite TweetDeck and CoTweet Social Media Social Media Marketing Social Media

Social Media

Social Media MarketingTraditional Media VS Social Media

Control and Contribution Traditional Media Social Media Trust Building Social Media Marketing




Social Media Marketing Social Media Blog About (Category) Comment feedback Social Media Marketing Social Media Blog Tag Tag doctorpisek.com Tag Social Media, Social Network, Facebook, Twitter Tag Search Engine Social Media Marketing



Social Media Marketing BlogExecutive Blog CEO Blog Social Media Marketing

Social Media Marketing BlogCompany Blog blogger Social Media Marketing

Social Media Marketing BlogProduct Blog Loyalty Social Media Marketing

Social Media Marketing BlogCustomer Service Blog Social Media Marketing


Social Media Marketing Social Media Marketing Review Social Media MarketingBlog The influencer () () Social Media MarketingBlog The influencer YouTube

Social Media MarketingBlog The influencer YouTube

Social Media MarketingBlog The influencer YouTube

90Forum 2 Forum Sanook, Hunsa, Kapook Pantip Social Media Marketing91Social Media Marketing

92Forum Forum Target Group Social Media Marketing93Forum Forum www.siamphone.com, www.jeban.com, www.mocyc.com, www.thaitripdd.com Social Media Marketing94Social Media Marketing

95Social Media Marketing

96Forum web board Social Media Marketing



99Forum Social Media Marketing





104Forum www.lonelyplanet.com Forum

Social Media Marketing 105Social Media Marketing




109Facebook Facebook 3 Profile (Friend) Profile Friend 5,000 Group Social Media Marketing110Facebook Group 3

Open Group Closed Group Secret Group

Social Media Marketing111Facebook

Page Fan Page Profile Page add friend Like Fan Fan Social Media Marketing112Social Media Marketing










122Facebook commend

Social Media Marketing123Facebook Page Application application Page .

Social Media Marketing124Facebook Tag Facebook Page Page URL URL

Social Media Marketing125Facebook Facebook Page , , ,

Social Media Marketing126Instagram Social Media Marketing

127Instagram Social Media Marketing











138Instagram social media # Tag Tag PaulFrankThailand 10% check-in Social Media Marketing 139Twitter Micro-Blog 140 Follower Account Twitter Channel Real-Time

Twitter Real-Time Social Media Marketing 140 Twitter Social Media Marketing

141Twitter Customer Service Social Media Marketing

142Twitter Customer Service Social Media Marketing

143Twitter Social Media Marketing





148Twitter Customer Engagement Social Media Marketing





153Twitter Marketing Influencer Marketing Influencer Influencer Twitter @mktmag @kafaak follow Retweet Social Media Marketing154Social Media Marketing Viral Clip

155Social Media Marketing Viral Clip

156Social Media Marketing Viral Clip

157Social Media Marketing Viral Clip 1 2-5 5 15 8 158Social Media Marketing Viral Clip Creative Idea Content 7-9 Influencer viral Video 159 VS Social Media Marketing 160 VS who has the biggest brain? 4 60 Social Media Marketing 161Social Media Marketing

162 VS Taxas HoldEm Poker Social Media Marketing 163 Social Media Marketing

164 VS

Social Media Marketing 165 VS Social Media Marketing 166 VS

Social Media Marketing 167 Facebook Ad Banner Cross Promotion facebook Social Media Marketing 168 wall Social Media Marketing 169 Social Media Marketing

170 Social Media Marketing


172 Kbank Millionaire 5 10,000 2 20,000 1 15 6 Netbook 1 Social Media Marketing 173 Kbank Millionaire 1 10,000 Social Media Marketing 174 Maneki Neko Fotune Cats Social Media Marketing

175 Maneki Neko Fotune Cats Matcha Social Media Marketing 176 Yakiniku Burn Social Media Marketing

177 Yakiniku Burn Amino Plus Burn Social Media Marketing Social Media Marketing 3

. - Social Media Marketing





Social Media MarketingListen

Brand and Company CompetitorsIndustry Tone of the community Social Media MarketingListen


















Social Media MarketingListen Social Media MarketingListen


206


207


208


Social Media MarketingSet social media objectives target audience Social Media brand building, increase customer satisfaction, driving word-of-mouth recommendation, producing new product idea, generating leads, handling crisis-reputation management or public relation and advertising.

Social Media MarketingSet social media objectives Vista Prints Twitter customer service customer service twitter

Social Media MarketingSet social media objectives Building a brand what people says about the company Dominos Pizza 2


213 Social Media Marketing 214 3 Social Media Marketing215 3 - Social Media Marketing216 - (Brand Awareness) Social Media Marketing217 - (Brand Image) Social Media Marketing218 (Strength of Brand Association) - Social Media Marketing219 (Strength of Brand Association) Social Media Marketing

220 (Strength of Brand Association) Social Media Marketing




224 Social Media Marketing225Social Media Marketing

226 (Uniqueness of Brand Association) Social Media Marketing227 (Uniqueness of Brand Association) - Social Media Marketing

228 (Uniqueness of Brand Association) - Social Media Marketing


230 Brand Awareness

Viral ClipEnsogo FB Fan Facebook Ads

Social Media Marketing 231 Brand Awareness Viral Clip


232 Brand Awareness


233 Brand Awareness


234 Brand Awareness


235 Brand Awareness


236 Brand Awareness


237 Brand Awareness Social Media Marketing

238 Brand Awareness FB


239 Brand Awareness Marketing Influencer


240 Facebook Ads


241 Facebook Ads


242 Facebook Ads


243 Facebook Ads


244 Facebook Ads


245 Facebook Ads


246 Facebook Ads


247 Facebook Ads


248 Facebook Ads


249 Facebook Ads


250 Facebook Ads


251 Facebook Ads


252 Facebook Ads


253 Facebook Ads


254 Facebook Ads


255 Facebook Ads


256 Facebook Ads


257 Facebook Ads


258 Facebook Ads


259 Facebook Ads


260 Perceived Quality

Blogger Influencer Twitter Tripadvisor, FB Brand

Social Media Marketing 261 Perceived Quality

















273Brand Association Brand Identity

/

Social Media Marketing274 VolVo

Social Media Marketing275Brand Association Social Media Marketing













288Brand Association



290Brand Association





294 Facebook

1. 2. 3.

Social Media Marketing295 Loft Travel


296 Loft Travel

(1) Loft Travel



298 Loft Travel


299 Loft Travel


300 Loft Travel


301 Loft Travel


302 Loft Travel


303 Loft Travel

(2) (Customer Engagement)



305 Loft Travel


306 Loft Travel Loft LV 2011 Campaign Fan Loft Travel Like Louis Vuitton Wallet Monogram Canvas Billford



308 Big Japan


309 Big Japan


310 Big Japan


311 Big Japan


312 Big Japan


313 Big Japan


314 Big Japan


315 Big Japan


316 Big Japan


317 Big Japan


318 Big Japan


319Brand Loyalty CRM (Customer Relationship Management) CRM (Personalized) Long Term Relationship

Social Media Marketing320Social Media MarketingRelationship 5 321Social Media MarketingRelationship CRM 5 Facebook Twitter

Facebook Twitter 322Social Media MarketingRelationship CRM 5 SMS Facebook Twitter Wall


324Social Media MarketingRelationship CRM CRM

Facebook


326Social Media MarketingRelationship CRM CRM

- - SCB - LOVE IS - 327Social Media MarketingRelationship CRM CRM

Sansiri Facebook Twitter CRM 328Social Media Marketing CRM

E-mail Marketing

SMS Marketing 329Social Media MarketingViral Marketing 330Social Media MarketingViral Marketing

331Social Media MarketingViral Marketing




335

336


e-mail 338Social Media MarketingViral Marketing e-mail

Social Media MarketingSet social media objectives


Social Media MarketingSet social media objectives Search Engine Optimization 90% search engine e-commerce Search Engine Conversion Rate ( e-mail)


Social Media MarketingDefine StrategiesCategorize social media social media Comprehend social media

Social Media MarketingDefine StrategiesConverse Contributor Promoter Social media

Social Media MarketingDefine StrategiesCollaborate Contribute

Social Media MarketingDefine StrategiesConnect Community feedback product idea Facebook Forum

Social Media MarketingDefine StrategiesConvert brand building, increasing customer satisfaction, driving word-of-mouth recommendation, producing new product idea, generating lead, PR and Advertising or SEO








Social Media Marketing Target Audience

Social Media Marketing Target Audience Target Audience 3

Social Media Marketing Target Audience ( ) Harley-Davidson 16 60


Social Media Marketing Target Audience Target Audience Target Audience

Social Media Marketing Target Audience Target Audience (Influencer)


Social Media Marketing Target Audience Social Media Marketing Target Audience Target Audience Target Audience Social Media Marketing Target Audience Target Audience (Awareness) Social Media Marketing (Goals)

/ Social Media Marketing (Goals)

Social Media Marketing (Goals)

Social Media Marketing Social Media Marketing Social Media Marketing Social Media Marketing / Social Media MarketingFacebook Update Facebook Page 3 special deal Social Media MarketingFacebook Like Facebook Like Target Audience Social Media MarketingFacebook Brand Loyalty Like Comment URL Facebook www.facebook.com/usernameSocial Media MarketingFacebook Facebook Ad Facebook Estimated Reach

Social Media MarketingTwitter Profile Page Background URL social media Twitter

Social Media MarketingTwitter Hashtag Special Deal Twitter Influencer

Social Media MarketingTwitter Hashtag Special Deal Twitter Influencer

Social Media MarketingYoutube social media connection

Social Media MarketingYoutube 2 update

Social Media MarketingInstagram


Social Media Marketing SMS




Hunt

387Social Media Marketing Social Media iEducation . 4-6 . Social Media

388Social Media Marketing Social Media iEducation Brand Awareness Karaoke Singing Contest (YouTube, Facebook) (Facebook) (YouTube) Viral 389Social Media Marketing Social Media iEducation Perceived Quality (Facebook, YouTube) (Facebook, YouTube) iEducation (Facebook) 390Social Media Marketing Social Media iEducation Brand Association Play + Learn = Plearn (Facebook, Instagram) (Facebook, Socialcam, YouTube) (Facebook) (YouTube, Facebook) 391Social Media Marketing Social Media iEducation Brand Loyalty iEducation Feedback Facebook Group 3 e-mail e-book 392Social Media Marketing Social Media iEducation Facebook Group YouTube Twitter Blog instagram