Embed Size (px)
Citation preview
Social Media Management Tools
Project ManagementMonitoringPostingCommunity ManagementAutomationMeasuring
Slides: slideshare.net/wahinemedia
What you should already know
Social media marketing strategy
Community or target demographics
Familiar with mechanics of social platforms
General best practices
Project management
Podio
Podio
• http://podio.com • $9 per month per employee • Organize communication • Manage client relations • Integrates with external tools • Completely customizable • Accessible by Apps
Sign up here: https://podio.com/r/afMiRbHdhbkQeKY8N1r7dg
Facebook Business Manager
Business Manager
• http://business.facebook.com • Manage page and ad account
access in one place • Required to convert if you have
direct login (gray account) • Access via work email (privacy) • Tiered access: people/agency • Page v.s BM access
Google Alerts Twilert
Gramfeed Trendsmap Hashtagify Hootsuite
Monitoring
Google Alerts
• http://google.com/alerts
• Free
• Email notifications for web results
• Works best to monitor:
• Brand name and variations
• Industry keywords and trends
• Competition names
Twilert
• http://twilert.com
• $9 - $97 per month
• Email notification for Twitter results
Gramfeed
• http://gramfeed.com
• Free
• Monitor Geotags on Instagram
• Bookmark any location
• Download IG photos and videos
Trendsmap
• http://trendsmap.com
• Free - $19 per month
• Browse real time trends on Twitter by location
Hashtagify
• http://hashtagify.me
• Search how people use hashtags, and relevant hashtags
• Always do research surrounding brand themes!
Hootsuite
• http://hootsuite.com
• Monitor Twitter lists
• Monitor keywords and hashtags
• Utilize filters
Hootsuite SproutSocial
Other options
Publishing
Hootsuite
• http://hootsuite.com
• Hootsuite publisher
• Schedule/post to Facebook, Twitter, Google+, LinkedIn
• Scheduling to Facebook*
Sprout Social
• http://sproutsocial.com
• Schedule/post to Facebook, Twitter, Google+, LinkedIn
• Scheduling to Facebook*
Other Options
• TweetDeck (Twitter)
• Buffer App, Post Planner (Twitter, Facebook)
• Curalate (Pinterest, IG, Tumblr)
• Latergram (Instagram)
• Do Share (Chrome Extension to schedule to personal G+)
AgoraPulse Shortstack
Sprout Social wefollow / Klout
Community Management
AgoraPulse
• http://agorapulse.com
• Cost based upon fans
• Great for Facebook CRM
• Assign “value” to actions
ShortStack
• http://shortstack.com
• Build and install Facebook and/or Web Apps
• Contests, giveaways, feeds,
Sprout Social
• http://sproutsocial.com
• Manage community in one thread: Inbox
• Suggestions & Cleanup
wefollow / Klout
• http://wefollow.com
• http://klout.com
• See who is influential about what topic
• Follow and engage with people who are in your area of expertise!
Dlvr.it IFTTT.com
Automation
Dvlr.it
• http://dlvr.it
• Free, up to 5 feeds, 3 social profiles
• Auto-feed RSS feed to social profiles
IFTTT (IfThisThenThat)
• http://ifttt.com
• Free
• Advanced “recipes” to automate just about anything
• Utilize the “browse” feature
bit.ly
• Shrink any links you want to measure with bit.ly
• Utilize browser shortcut
• Reporting is robust
• FREE!
ow.ly (Hootsuite)
• Always shrink links if you use Hootsuite for Twitter
• Can shrink any link
• Reporting comes with Hootsuite account
Hootsuite
• Facebook, Twitter, ow.ly click analytics
• Limited free reports
• Auto send reports to email
• Advanced reports additional cost
• See sample report
SimplyMeasured
• http://simplymeasured.com
• Corporate and big brand solution
• Costly
• See example report
Iconosquare
• http://iconosquare.com
• Use to measure Instagram
• Reports don’t download
• Dates not customizable
Keep in touch!
Wahine Media web: wahinemedia.comblog: wahinemedia.com/wahineblogfacebook: facebook.com/wahinemediatwitter: @wahinemedia
Karen Weikert @karenweikert
Gwen Woltz @gjwahine
Download this slideshow:http://slideshare.net/wahinemedia
