Embed Size (px)
DESCRIPTION
Presentation for the Realising the impact of social (new) media course http://www.atit.be/social-media-impact-course
Citation preview
Using Social Media Tools Eleonora Pantò
Leuven, July 2012 Realising the impact of social (new) media course
Summary of this presentation
• Digital presence in the changed landscape of information – 30 min
• Pratical Session - 1,15 hour• Social media governance – 30 min• Pratical Session - Q&A
Digital presence in the changed landscape of
information
CSP is a non profit research body about Information Technology
• New generation network
• Internet of things
• Networked media
• http://www.csp.it
An example of what CSP do with SM
Why we cannot ignore digital conversation…
“the people formerly known as the audience” Jay Rosen
2003 Blog
2004Collective
Blog
Seminario Partecipazione giovanile e nuovi media - Dicembre 2009
10
Katrina 2005
2005Wiki
#mumbai 2008
2008Twitter
2011 Arab spring
13http://visual.ly/users-social-media
• technology is an enabler
• everything is published, the filter is ex-post
• relevance to the quality rather than authority
• from a social responsibility to individual
responsibility
• global dimension
Remember
Create your own account on FB or Twitter
15 min
Enrich you profile
describe yourself 15 min
Find 5 friends & connects
describe yourself 15 min
Post a message on FB or twitterAbout your stay in Rome using #rome12
15 min
Discussion
21
The value of a good reputation
Other ideas for using SM
personal/corporate
Social media policies & governance
26
Cultural values
• Transparency• Collaboration• Assignment• Conversation is expected• Distrust of authorities and marketing• Trust in peers, people like us, including
foreign• Trust is easily acquired and lost just as
easily
Titolo diapositiva
http://www.thecoca-colacompany.com/socialmedia/
Policy guide
• Don’t think to be a different “persona” in different contexts
• Rember to take a clear division between your organization page and personal page
• Don’t engage in activity on the Internet with might bring your organization into disrepute
• Take time in answering and remember that … you’re on Internet
Titolo diapositiva
31
Eleonora PantòDigital Contents and Media Manager
mail: [email protected]. +39 011 48151111
CSP innovazione nelle ICT s.c. a r.l.
Headquarters: Via Nizza n. 150 – 10126 Torino – Italy(ingresso da Via Alassio, 11/c)
Tel +39 011 4815111Fax +39 011 4815001E-mail: [email protected]
www.csp.it
