Social Media Impact on the 21st Century BusinessPresented by Brittany Redenbaugh

Importance of Social Media Social Media is the leading Internet activity in the world.Americans spend more time on Social Media than any other Internet activity including emailIn todays society Social Media is used to keep everyone and everything connected.It is a form of communication for users to share information, ideas, personal messages, and other content. https://youtu.be/FZR7O6bPsNc

Statistics

Reasons for Businesses to use Social MediaBuild Business Exposer Brand Awareness Social ListeningLead GenerationAttract More CustomersCustomize for a personal touch Better Rewards Minimize costs

How to Integrate Derive StrategyUse Marketing GoalsBe forward looking Create Social Media Tool-KitsLearn from Failure

Effects of Social Media on Businesses Good EffectsNetworkingLead GenerationCost Control

Bad Effects Reduced Control Over ContentUnpredictable schedules Bad Publicity Spread

Conclusion

We all use Social Media in one form or another, so its very important to realize the impact it has on every business in the 21st Century. There are many different forms of Social Media and ways to use them. Learning from Social Media can bring any business great success and profits.Negative effects from Social Media can also impact businesses, so very significant to analyze each strategic move .

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References http://www.businessinsider.com/social-media-engagement-statistics-2013-12www.eMarketer.comhttp://www.adweek.com/socialtimes/social-media-good-business/501266http://www.forbes.com/sites/christinemoorman/2014/12/16/12-tips-for-integrating-social-media-into-your-marketing-strategy/http://yourbusiness.azcentral.com/negative-effects-social-media-business-12640.html