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All I needed to know about Social Media, I learned from Girl Scout Cookies! [excerpt from a Social Media training by @imagirlscout - note that licensed Girl Scout fonts will not appear correctly]
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Girl Scout
Cookies!Girl
ScoutCookies!
All I needed to knowabout Social MediaI learned from
Girl Scout
Cookies!
A Little Cookie Told Me …• I could discover ____________________.
• I could connect with ____________________.
• I could encourage others to take action by ___________________.
What are your Social Media wishes?
Cookies can make them come true!
Popular … It’s all about popular!
Thin Mints are the most popular cookie. They carry great influence, causing rational adults to scream and chase down little girls (yes – I have witnessed this). People chase what is popular!
• Leverage Popularity• Trending Topics
• Search For Your Expertise• Discussions & Professionals
• LISTEN! (Tip: Monitor With A “Dashboard”)• Hootsuite.com
Tagalong with me!Ride the coattails … stick like glue … find interesting and influential people and follow them (yes – they like that kind of thing)! Find topics and add your voice. That’s what it’s all about!
• Follow People
• Use #Hashtags
• Ask Questions
• LEARN! (Tip: “ReTweet” what you learn)• ANY topic of interest
• Share the love & build relationships
I want SAMOA!We all want some more when it’s a good thing. You want samoa … I want samoa … We all want samoa!
• Tease A Little
• Engage
• Make Them Want To Know “SAMOA!”
• Educate
• Be A Resource
• SHARE!
Culture … Don’t eat it, talk about it!
Trefoils are the classic Girl Scout Cookie … enduring, historic, symbolic … it is unique and carries the mark of Girl Scouting. It’s literally branded with its culture.
• Share Your Culture
• Your “Common” is Another’s Revelation
• Have a @Handle• Be YOU
• Be a BRAND
• BE UNIQUE!
Do-si-do … Swing your partner round &
round!This rugged little cookie might look unassuming, but it makes the wheels of Social Media turn.
Join the conversation. Dance a little. It’s OK. This dance of words is the momentum that builds real relationships. It’s a circle of respect … start at the top, repeat, round and round and round we go!
• Talk
• Listen
• RESPOND!• The quickest way to LOSE a following is to neglect responding.
Take me away …Lemon Chalet Cremes are a dreamy little cookie with a picture of “Our Chalet” … this is one of the Girl Scout World Centers and is located in Switzerland. One taste and it can transport you to another world.
• Take People Somewhere
• Share a Picture
• Share an Experience
• LINK! LINK! LINK! (Tip: shorten URLs)• You only have 140 characters, keep links short
• Leave room for retweets! Let it travel again!
RABBIT TRAIL!QR Codes
Fun little ways to bring Social Media to print and mobile devices!
QR Code Generators
Tweet.Visit a Website.Text. Call. Map. Email.Create an Event.Create a vCard.
My favorite?
keremerkan.net
Leverage Popularity
Tag along!
Leave them wanting SAMOA!
Culture
Conversation
Take them somewhere
Three Wishes …• I wish I could discover ____________________.
• I wish I could connect with ____________________.
• I wish I could encourage others to take action by ___________________.
Take a moment to write these down.
It’s the start of your Social Media strategy!
Ingrid WilliamsChief Communications OfficerGirl Scouts of Eastern Oklahoma
[email protected] • @imagirlscout
