Socialized.me/edu @shanegibson

School DistrictsLeadership and Communications in a Networked World

@shanegibson

Socialized.me/edu @shanegibson

Meet…

•Your customer

•Your co-worker

•Your employee

•Your next boss….

Socialized.me/edu @shanegibson

“I think that’s going

to break!”

Socialized.me/edu @shanegibson

“The Community Owns Your Brand”

Socialized.me/edu @shanegibson

901 million

Socialized.me/edu @shanegibson

150 Million

Socialized.me/edu @shanegibson

300 million updates/day

Socialized.me/edu @shanegibson

Socialized.me/edu @shanegibson

3Billion Views/Day

Socialized.me/edu @shanegibson

Social Media is Not a Video Game

http://www.agent-x.com.au

Socialized.me/edu @shanegibson

Who owns social media?

Socialized.me/edu @shanegibson

It Belongs to Everyone

Socialized.me/edu @shanegibson

Socialized.me/edu @shanegibson

Socialized.me/edu @shanegibson

Socialized.me/edu @shanegibson

Socialized.me/edu @shanegibson

Socialized.me/edu @shanegibson

“If you think you are a leader and no

one is following you...

You’re actually just going for a walk”

Socialized.me/edu @shanegibson

Socialized.me/edu @shanegibson

Social Media Policy

•Protects Schools/District Brand

•Provides Rules of Engagement

•Protects Students

•Provides a Positive Framework for Engagement

Socialized.me/edu @shanegibson

Where are you from?

Digital Natives

Digital Immigrants

Socialized.me/edu @shanegibson

Wired

Socialized.me/edu @shanegibson

Socialized.me/edu @shanegibson

Search

Students who had access to search outperformed other students in

standardized testing AND project based assignments.

Socialized.me/edu @shanegibson

Learning•Byte / Bite Sized

•Collaborative (Networked Intelligence)

•JIT

•From Universal to Variable

•Social and Engaged

•Outside the firewall (public)

Socialized.me/edu @shanegibson

Socialized.me/edu @shanegibson

Digital and Engaged

• Yammer• Wikis• Google Video / Audio• Social working

• Themes• Causes• Hired to Connect• Career Mentoring

Socialized.me/edu @shanegibson

“A technical recruiter told me some tech companies seek guild leaders in Warcraft, Why? leadership in digital environment -- just like work” - Jeremiah Owyang@jowyang

Socialized.me/edu @shanegibson

Listening

Socialized.me/edu @shanegibson

Socialized.me/edu @shanegibson

Socialized.me/edu @shanegibson

Socialized.me/edu @shanegibson

Socialized.me/edu @shanegibson

Socialized.me/edu @shanegibson

Implementation1. Identify Your Goal

2. Identify Your Target Audience/Stakeholder Groups

3. Pick the Right Platforms

4. Map out Social Media Policy and Train Stakeholders

5. Implement Listening and Engagement Strategy

6. Know Your Stakeholder Values, Goals and Fears

7. Communicate Mixing Communications and Community

Socialized.me/edu @shanegibson

Learn More:

• Slides: http://socialized.me/edu • Podcast: http://closingbigger.net• Twitter: http://twitter.com/shanegibson