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Presentation at the Georgia Extension Family Consumer Science annual meeting. September 3, 2009.
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Columbus, GA
September 3, 2009
Anne Mims Adrian, PhDAlabama Cooperative Extension System at Auburn University
Social Media in Extension
“Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.”Sarah Perez of ReadWriteWeb
flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
Adoption Curve & Phases
http://www.socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png
Initial Discovery (2006-2007)Hype & Experimentation (2008-2009)Failure & Disappointment (2010)Triumph of Determination (2011-2013)Pervasive Adoption (2014-2015)
http://www.flickr.com/photos/skipnclick/2945026921/
What is the point?
flickr.com/photos/yourdon/2715599454/
Forget some concepts (i.e., best practices) behind traditional media, education, and marketing.
flickr.com/photos/28027797@N07/2613148011/
Social media is social which means relationships, engagement, connectedness, and collaboration.
flickr.com/photos/yourdon/2675323741///
Social media provides flexibility, efficiency, scalability, and opportunities for innovation.
200 million active users
blog.facebook.com/blog.php?post=72353897130
Facebook is the largest social networking site, passing MySpace in 2008www.mashable.com
Women older than 55 make up the fastest-growing age group on Facebook
cnn.com/2009/TECH/04/13/social.network.older/
Twitter stats
3 million - Tweets/day (March 2008)
Tuesday – most popular dayWednesday – close 2nd popular
day techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/sysomos.com/insidetwitter/ Inside Twitter An In-Depth Look Inside the Twitter World
Twitter stats
2.62 billion - number of Tweets as July 14, 2009
Twitter is the fastest growing (752% increase in 2008!)
http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.com
Wikipedia
75,000 - active contributors 13 million – number of
articles contributors have worked on
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
Wikipedia
~57 million 2008 monthly visitors
~65 million 2009 monthly visitors
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
YouTube
70 million – videos (March 2008)95.4 million – videos (May 2009)
13 hours - amount of video uploaded every minute
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
Blogosphere346 million – people read blogs (comScore March 2008)900,000 - average number of blog posts in a 24 hour period77% - active Internet users read blogs
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats
1 trillion - unique URLs in Google’s index
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats
http://www.flickr.com/photos/skipnclick/2945026921/
What is the point?
Work
Home
Leisure
Compartmentalized Life: Physical traditional boundaries of time
The Age of Speed by Vince Poscente
Information through diverse social networks generates:
More revenue
More and faster completed projects
Online connections enhance working &
social relationships & build social capital,
particularly in relationships that
already have a physical presence. Hampton, K. (2002)
Hampton, K. & Wellman, B. (2003) Ellison, N. B., Steinfield, C., & Lampe, C.
(2007)
So what is the point? What does this mean for
Cooperative Extension?
flickr.com/photos/skipnclick/2945026921/
Overwhelmed?
flickr.com/photos/violator3/19396819/
Go where people are
flickr.com/photos/mcgarry/111003432/
Information does not flow linearly
flickr.com/photos/philhawksworth/2588299896/
slideshare.net/aafromaa/drinking-from-a-fire-hose connect.extension.iastate.edu/p73481377/ flickr.com/photos/webwalker/114991439/
Learn to drink from a fire hose
Multiple areas of interest and avenuesWikis (Wikipedia,
and internal)Google DocumentsTwitterFacebookFriendfeed
Colleagues
Organization’s news (internal, partners, competitors)
Friends’ social bookmarks (delicious)
Multiple areas of interest and avenuesEmailComments on blogs
(particularly my own)
Google AnalyticsFeedburnerGoogle Alerts
Communities (book club, Ning communities)
FlickrYouTubeGeneral newsPersonal
information
Relax
flickr.com/photos/zunami/2283133585/
Stay Curious
flickr.com/photos/jerobins/2760299430/
Choose pipes, methods, and info based on your purpose and what you value
flickr.com/photos/namlhots/3096109459/blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
Use a “start page”iGoogleGoogle ReaderNetvibesFriendfeed
Network
Connect & build relationships withthose who share your interests.
flickr.com/photos/rambleon/2637714144/
Keep learning new tools
flickr.com/photos/cc511/2304699865/
Becometechnologically adept
blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
TryExploreLearnParticipate
flickr.com/photos/aafromaa/3027113461/in/set-72157608631840641/
“…that's part of the fire hose …a mix of rapid fire ideas loaded with “imperfections”—a lot like life. Jason Adam Young
flickr.com/photos/aafromaa/3026998606/in/set-72157608631840641 /
Lifestream—bring into one place
FriendFeedFeed readers (Google Reader)
Tweetdeck
Organize by priorities not categories
Build and use filters
Manually construct.Filters automatically filter for efficiency & growth.Continuously re-tune & re-build.
flickr.com/photos/daveyll/332723930/
Use your network in filters
Re-tune filtersContinuously re-tune.
Filters temporary.
Updating the old filters is not the fix.
We create, rethink, and re-tuned the filters.
flickr.com/photos/jasoncwallace/2224259237/
Navigate the flow of easily, conveniently, and efficiently published information.
flickr.com/photos/jdorner/2624179515/
Re-think social structure & expectationsNew paradigm –underlying way we share & not share.
flickr.com/photos/ihardlyflickr/2368302976/
Extension Blog Examples
Winston County Natural Resources Council wcnrc.blogspot.com/
Agriculture in Van Wert County, Ohio gvanwert.wordpress.com/
Eat, Save, and Be Healthy: Ohio State University Extension Family and Consumer Sciences
osufcs.wordpress.com/
Extension Blog Examples
FCS Edu-Connector information & resources useful to educators and parents. Joanne Kinsey, Family & Community Health Sciences Educator, Rutgers Universityfcsedu-connector.blogspot.com/
Social Networks Examples
ACES Food Processors Network on Ryze http://www.ryze.com/networkindex.php?network=acesfoodsafety
Family Consumer Science Extension Educators on Twitter
(a few examples)
karynblass media literacy for girls/young adults, financial literacy for young people.
sharoncowen family/work balance; also focuses on refugee parents/families.
justjokins Joanne Kinsey Rutgers.
woodskl Kristin Woods Alabama food safety agent.
Univeristy of Kentucky Extension FCS Educators on Twitter
twitter.com/ukhes Ann Vail - University of Kentucky, School of Human Environmental Sciences, Director
brookejenkins dctemple weslecat
brandicope amandahardy Janet9
guy_weinberger debracotterill Michelle1025
rachelhance suzanbnunn LStephenson
melissagoodman ecreed
JanetTietyen UKGinny
kenglertHealthyMomma
rchownin phpowell
payork kwebber
khenken jcofcsagent
VickiWynnclduncan
rjwern2 UKHEEL
ResourcesEngaging Communities on their on
Turf: Secrets of Social networkers connect.extension.iastate.edu/p79426457/
Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html
ResourcesClay Shirky "It's not information
overload. It's filter failure" http://web2expo.blip.tv/file/1277460/ at Web 2.0 Expo NY
Beginner’s Guide to Social Media in Extension http://collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension
ResourcesPoscente, Vince. The Age of Speed.
Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158
ResourcesRSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english
Use a newsreader blog.anneadrian.com/2007/05/how-to-use-news-reader.html
ResourcesFeeding Frenzy, an eXtension 30-Minute session recording presented by Beth Raney, eXtension connect.extension.iastate.edu/p51525211/
How to Use Twitter for Business - Webinar on 6/18/09 flyte.biz/resources/newsletters/08/06-twitter-for-business.php
Resources
Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Business
small-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/
Resources
Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/
Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf
Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html
Resources
Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23.
Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311.
Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”: Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.
Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License
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Social Media in Extension by Anne Mims Adrian is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa .
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September 2009
Anne Mims Adrian, PhDAlabama Cooperative Extension System at Auburn University
Social Media in Extension
