Social Media & Family Literacy

Promote The Cause

Increase Outreach

Enhance Productivity

What is Social Media?

• Technology?

– Computer software and tools

• Blogs, Widgets, Wikis, Podcasts, Social Networks, Micro-blogging, Streaming Video, Tagging

– Most no more complicated than your email software

– Many if not most are FREE!

What is Social Media?

• Way To Communicate– Those tools are an avenue to your audience

– Consumers aren’t using media as much

– They’re relying on each other for referrals, including causes to support and where to donate

– Social Media is a one-to-one communications channel between you and them

– It’s also an observation deck for conversations

Why Should We Care?

• Effective Way To Promote Your Cause

• Increases Outreach To Your Audience

• Enhance Your Productivity

Promote The Cause

• Listen to Conversations

• Participate in Conversations

• Become and Expert Advocate On-Line

• Raise Awareness & Develop Resources

Listen To Conversations

• Search

• Alerts

• Twitter Search

• RSS

Participate In Conversations

• Comment on relevant blogs

• Participate on relevant forums & message boards

• Join conversations on Twitter

• Participate in Facebook groups

Become An Expert Advocate

• Start a blog

– Push your message

– Makes you a go-to resource

• Twitter to share content/ideas

• Engage on Social Networks

Raise Awareness & Develop Resources

• Facebook Causes• Fund-Raising

– ChipIn– First Giving

• Crowsource Expertise– Wikis– Bookmarking

Increase Outreach To Your Audience

• Is Our Audience There (Yes)

• Be Familiar With Their Comfort Zone

• Participate Where They Play

• Communicate For Their Interests & Aptitudes

Is Our Audience There?

• 93% youth, 94% parents online1

• 64% on-line teens (12-17) have participated on social sites1

• 59% on-line teens have shared ALL of the following2:– Artwork (videos, photos, stories)– Blogs or Webpages for Member Groups– Online Journals or Personal Blogs– Personal Webpage– Remixed Content

1 – Pew Internet & American Life Project, 2008; 2 – Pew Internet & American Life Project, 2007

Is Our Audience There?

• 45% Youth 7-17 in <$15K households have computer at home (2003)1

• 52% of connected families go online together for shared experiences2

• Lower income youth download more study guides1

• Lower income youth more apt to visit conversational sites to express opinions1

• 80% of households in demo own game systems1

• 94% of parents present when video games bought3

• 63% teens, 89% parents have cell phones2

1 – G. Knell, National Literacy Summit, 2007; 2 – Pew Internet & American Life Project, 2008; 3 – Entertainment Software Association, 2008 Essential Facts

Is Our Audience There?

• 56% low-income Hispanics are on-line1

• 78% English-dominant; 76% Bilingual; 32% Spanish-dominant1

• 59% of Latino adults have cell phones; 49% w/text1

• Hispanic audience share growing 2X U.S.1

• Low-Income Hispanics2

– 5 of top 10 Websites are Social Media Sites

– 4 of top 10 are search sites

– Other is Univision

– No. 1 is MySpace (1.1 million Hispanics there)

1 – Pew Hispanic Center, March 2007; 2 – Quantcast 2009

Is Our Audience There?

• Low-Income w/Children1

– 4 of top 10 Websites are Social Media Sites – Other 6 of top 10 are search/ISP sites– MySpace No. 3; YouTube No. 4; Facebook No. 8

• Low-Income Minorities w/Children1

– 6 of top 10 Websites are Social Media Sites – Other 4 of top 10 are search/ISP sites– MySpace No. 1; YouTube No. 4; Facebook No. 9

1 – Quantcast 2009

Be Familiar With Their Comfort Zone

• MySpace, YouTube, Facebook

• Also enjoy gaming (forums)

• More importantly, be in the culture of communicating in context of the social web

Communicate For Their Interest/Aptitude

• Web Video

• Podcasting

• Texting

Enhance Your Productivity

• Surf the web faster and smarter

• Distribute information faster to more people

• Other tools to make your life easier

Surf The Web Faster & Smarter

Surf The Web Faster & Smarter

Surf The Web Faster & Smarter

Distribute Information Faster & Wider

• 1,200 Visitors/Month

• 325+ RSS Subscribers

• 1,600 Visitors Last Month

• 52% of traffic fromreferring sites

• Front page of Kirtsy.com, frequentactivity from StumbleUpon & Twitter

Other Tools

Let’s Connect

Jason FallsV.P., Director of Interactive & On-Line Communications

Doe-Anderson

jfalls@doeanderson.com

Twitter: @JasonFalls

502.815.3257

www.doeanderson.com

www.socialmediaexplorer.com