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© 2009 GJD Media International L.L.C All Rights Reserved 1 Hands On! - Week 4 Build Your Business Facebook Page Guide to Creating Your Social Media World Gregory Drejza [email protected] (623) 556-3616 Training Class CONNECT CONNECT MINGLE MINGLE LEARN LEARN

Social Media Experience - Week 4

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Page 1: Social Media Experience - Week 4

© 2009 GJD Media International L.L.CAll Rights Reserved 1

Hands On! - Week 4Build Your Business Facebook Page

Guide to Creating Your Social Media World

Gregory [email protected](623) 556-3616

Training Class

• CONNECTCONNECT• MINGLEMINGLE• LEARNLEARN

Page 2: Social Media Experience - Week 4

© 2009 GJD Media International L.L.CAll Rights Reserved 2

Agenda – Personal Facebook

Using FaceBook for your buinsess Create your separate Business page Pick the appropriate profile Complete your business profile Add pictures, events, videos, links, etc to business page Create an Event Become a “Fan of “ relevant groups (your educational

growth) Invite everyone to be “a fan” of your business Business page – other useful applications – YouTube Box,

SlideShare Review Fan page “Insights” Introduction to FaceBook Ads

Page 3: Social Media Experience - Week 4

© 2009 GJD Media International L.L.CAll Rights Reserved 3

Create a Facebook Account

Create a Personal account

Create a Business or “Fan” Page

Page 4: Social Media Experience - Week 4

© 2009 GJD Media International L.L.CAll Rights Reserved 4

Pick Your Business Profile

Pick your business

profile

Page 5: Social Media Experience - Week 4

© 2009 GJD Media International L.L.CAll Rights Reserved 5

FB Business Profile

Update your

business profile

Date founded

Edit your page settings

Page 6: Social Media Experience - Week 4

© 2009 GJD Media International L.L.CAll Rights Reserved 6

Page Settings

Here is where you adjust everything

that displays on your

business page

Page 7: Social Media Experience - Week 4

© 2009 GJD Media International L.L.CAll Rights Reserved 7

Add Your Pics, Videos & Events!

Here, just like on your personal page is where you add pictures, videos and events

Page 8: Social Media Experience - Week 4

© 2009 GJD Media International L.L.CAll Rights Reserved 8

Using Facebook (Personal Page)

FIRST, Create your Business page and Business profile

CONNECT: Invite your personal page” friends” to become “fans” of your business page

MINGLE: Post to your Business page wall, add events, pictures,

video Connect to Biz page to Twitter and My LinkedIn

LEARN: Become “a Fan” of businesses, organizations, Etc.

that you like Read information on what they offer: classes,

webinars, books etc.”

Page 9: Social Media Experience - Week 4

© 2009 GJD Media International L.L.CAll Rights Reserved 9

Invite “Friends” to Be Fans

Pick Your Personal Friends

1. Start Here

Click the faces to be your fan!

Page 10: Social Media Experience - Week 4

© 2009 GJD Media International L.L.CAll Rights Reserved 10

Add New Apps

1. Search for an app

2. Add to Your Page

3. Pick Pages to add to

Page 11: Social Media Experience - Week 4

© 2009 GJD Media International L.L.CAll Rights Reserved 11

Create Facebook Business Page

Key Items NowKey Items Now Business Page

Locate where to setup Basic Info

Locate where to setup Detailed Info

HomeworkHomework Invite all “Friends” to be fans of

your business Enter your websites including

Facebook, Twitter, blog, MyLinkedIn on business page

Add pictures and a video to business page

Become a fan of three businesses you want to follow

Create an event for your business (picture, link, etc)

Become a Fan of 3 Groups where you can grow more knowledge from

Check offwhen done!

Page 12: Social Media Experience - Week 4

© 2009 GJD Media International L.L.CAll Rights Reserved 12

Review Insights

Complete stats about your

business page

Page 13: Social Media Experience - Week 4

© 2009 GJD Media International L.L.CAll Rights Reserved 13

Facebook Ads

Where will people land?

Ad Title

Ad DescriptionAdd an Image

What the ad looks like

Page 14: Social Media Experience - Week 4

© 2009 GJD Media International L.L.CAll Rights Reserved 14

Ad Targeting

Up to 25 Countries

Profile Specific Niches

Page 15: Social Media Experience - Week 4

© 2009 GJD Media International L.L.CAll Rights Reserved 15

Clicks or Impressions?

Name of Ad

When and How long should I run the ad?

Should I run clicks or impressions? How much should I pay?

Page 16: Social Media Experience - Week 4

© 2009 GJD Media International L.L.CAll Rights Reserved 16

Next Week – Twitter

Using Twitter for Business Explain Twitter, Create your Twitter

profile Connecting Your phone to Twitter Followers and Following Sending Messages Twitter Lists Connect LinkedIn and Twitter Connect Facebook and Twitter Post at least once a week!