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dos and don’ts of social media
presented by
Wednesday, January 25, 2012
Wednesday, January 25, 2012
Wednesday, January 25, 2012
New Conversational Domain
Wednesday, January 25, 2012
New Conversational Domain
Wednesday, January 25, 2012
New Conversational Domain
In the era of the prosumer, the consumer not only listens, but also willing and able to speak
Wednesday, January 25, 2012
ProsumerFrom Wikipedia, the free encyclopedia
Prosumer is a portmanteau formed by contracting either the word professional or less often, producer with the word consumer. For example, a prosumer grade digital camera is a "cross" between consumer grade and professional grade. But the "professional consumer" type of prosumer has attempted to educate self on all the purchasing choices, costs and so forth.The term has also taken on multiple meanings in business and economics: the business sector sees the prosumer (professional–consumer) as a market segment, whereas economists see the prosumer (producer–consumer) as having greater independence from the mainstream economy. These differing meanings often describe the same people; consumers unusually interested in the products. It can also be used to differentiate the traditional passive consumer with an active consumer role more involved in the process, such as activity in the design or customization of the end product.
Wednesday, January 25, 2012
2 way conversation
Wednesday, January 25, 2012
ATTRACT
ENGAGE
LISTEN
CONVERT
Wednesday, January 25, 2012
ENGAGE
LISTEN
CONVERT
Wednesday, January 25, 2012
ATTRACT
ENGAGE
LISTEN
CONVERT
Wednesday, January 25, 2012
Wednesday, January 25, 2012
Wednesday, January 25, 2012
Wednesday, January 25, 2012
Wednesday, January 25, 2012
DONT
Wednesday, January 25, 2012
do inbound marketing
Wednesday, January 25, 2012
do inbound marketingInbound marketing is a marketing strategy that focuses on getting found by customers.
Wednesday, January 25, 2012
do inbound marketingInbound marketing is a marketing strategy that focuses on getting found by customers.
This sense is related to relationship marketing and the idea of permission marketing. It is recommended that marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively)
Wednesday, January 25, 2012
Outbound Marketing vs Inbound Marketing
Wednesday, January 25, 2012
Outbound Marketing vs Inbound Marketing
Interruptive
Wednesday, January 25, 2012
Outbound Marketing vs Inbound Marketing
•Telemarketing
•Trade Shows
•Direct mail
•Email Blasts
•Print ads
•TV/radio ads
Interruptive
Wednesday, January 25, 2012
Outbound Marketing vs Inbound Marketing
•Telemarketing
•Trade Shows
•Direct mail
•Email Blasts
•Print ads
•TV/radio ads
Interruptive Permissive
Wednesday, January 25, 2012
Outbound Marketing vs Inbound Marketing
•Telemarketing
•Trade Shows
•Direct mail
•Email Blasts
•Print ads
•TV/radio ads
•SEO / SEM
•Blogging
•Social media
•RSS
•Free tools/trials
•Viral Videos
Interruptive Permissive
Wednesday, January 25, 2012
Inbound marketing - Hubspot
Wednesday, January 25, 2012
Inbound marketing - Hubspot
• 24% of adults have posted comments or reviews online about the things they buy
Wednesday, January 25, 2012
Inbound marketing - Hubspot
• 24% of adults have posted comments or reviews online about the things they buy
• 9 out of 10 Internet users visited a social network site each month in 2011
Wednesday, January 25, 2012
Inbound marketing - Hubspot
• 24% of adults have posted comments or reviews online about the things they buy
• 9 out of 10 Internet users visited a social network site each month in 2011
• 1 out of 8 minutes online is spent on Facebook
Wednesday, January 25, 2012
Inbound marketing - Hubspot
• 24% of adults have posted comments or reviews online about the things they buy
• 9 out of 10 Internet users visited a social network site each month in 2011
• 1 out of 8 minutes online is spent on Facebook
• Twitter’s active user generates 90 Million tweets per day
Wednesday, January 25, 2012
Inbound marketing - Hubspot
• 24% of adults have posted comments or reviews online about the things they buy
• 9 out of 10 Internet users visited a social network site each month in 2011
• 1 out of 8 minutes online is spent on Facebook
• Twitter’s active user generates 90 Million tweets per day
• More than half of all Internet users read blogs at least monthly
Wednesday, January 25, 2012
Inbound marketing - Hubspot
• 24% of adults have posted comments or reviews online about the things they buy
• 9 out of 10 Internet users visited a social network site each month in 2011
• 1 out of 8 minutes online is spent on Facebook
• Twitter’s active user generates 90 Million tweets per day
• More than half of all Internet users read blogs at least monthly
• US Internet users spend 3x times more minutes on blogs & social networks than on email
Wednesday, January 25, 2012
Inbound marketing - Hubspot
• 24% of adults have posted comments or reviews online about the things they buy
• 9 out of 10 Internet users visited a social network site each month in 2011
• 1 out of 8 minutes online is spent on Facebook
• Twitter’s active user generates 90 Million tweets per day
• More than half of all Internet users read blogs at least monthly
• US Internet users spend 3x times more minutes on blogs & social networks than on email
• 40% of Facebook’s user base is age 35+
Wednesday, January 25, 2012
Inbound marketing - Hubspot
• 24% of adults have posted comments or reviews online about the things they buy
• 9 out of 10 Internet users visited a social network site each month in 2011
• 1 out of 8 minutes online is spent on Facebook
• Twitter’s active user generates 90 Million tweets per day
• More than half of all Internet users read blogs at least monthly
• US Internet users spend 3x times more minutes on blogs & social networks than on email
• 40% of Facebook’s user base is age 35+
• 40% of US smartphone owners compare prices on their mobile device while in-store shopping
Wednesday, January 25, 2012
Inbound marketing - Hubspot
• 24% of adults have posted comments or reviews online about the things they buy
• 9 out of 10 Internet users visited a social network site each month in 2011
• 1 out of 8 minutes online is spent on Facebook
• Twitter’s active user generates 90 Million tweets per day
• More than half of all Internet users read blogs at least monthly
• US Internet users spend 3x times more minutes on blogs & social networks than on email
• 40% of Facebook’s user base is age 35+
• 40% of US smartphone owners compare prices on their mobile device while in-store shopping
• 91% of email users have unsubscribed from a company email they previously opted-in to
Wednesday, January 25, 2012
Helpful is the New Viral
Wednesday, January 25, 2012
Repurpose Content
Wednesday, January 25, 2012
Repurpose Content
Wednesday, January 25, 2012
10 - 4 - 1
Wednesday, January 25, 2012
10 - 4 - 1
10 links to third party articles
Wednesday, January 25, 2012
10 - 4 - 1
10 links to third party articles
4 Company Blog Posts
Wednesday, January 25, 2012
10 - 4 - 1
10 links to third party articles
4 Company Blog Posts
1 Landing Page
Wednesday, January 25, 2012
Creating Lasting Engagement
Socialize your site
Wednesday, January 25, 2012
Use Call to Action buttons
Wednesday, January 25, 2012
Influencers
Wednesday, January 25, 2012
Influencers
Employees Recommend
Wednesday, January 25, 2012
Influencers Recommend
Wednesday, January 25, 2012
Analytics
Wednesday, January 25, 2012
How to monitor Your Social Media Daily in 10 minutes
Wednesday, January 25, 2012
How to monitor Your Social Media Daily in 10 minutes
•Use an RSS Feed
Wednesday, January 25, 2012
How to monitor Your Social Media Daily in 10 minutes
•Use an RSS Feed
•Use Google Alerts
Wednesday, January 25, 2012
How to monitor Your Social Media Daily in 10 minutes
•Use an RSS Feed
•Use Google Alerts
•Use Topsy
Wednesday, January 25, 2012
How to monitor Your Social Media Daily in 10 minutes
•Use an RSS Feed
•Use Google Alerts
•Use Topsy
•Twitter Search
Wednesday, January 25, 2012
How to monitor Your Social Media Daily in 10 minutes
•Use an RSS Feed
•Use Google Alerts
•Use Topsy
•Twitter Search
•LinkedIn Answers
Wednesday, January 25, 2012
How to monitor Your Social Media Daily in 10 minutes
•Use an RSS Feed
•Use Google Alerts
•Use Topsy
•Twitter Search
•LinkedIn Answers
•Facebook Answers
Wednesday, January 25, 2012
From The Top Down
Wednesday, January 25, 2012
Hire A Community Manager
Wednesday, January 25, 2012
Community Manager
Do’s Dont’s
Wednesday, January 25, 2012
Community Manager
Do’s
•Active in Social Media
Dont’s
Wednesday, January 25, 2012
Community Manager
Do’s
•Active in Social Media•Experience in Copy writing
Dont’s
Wednesday, January 25, 2012
Community Manager
Do’s
•Active in Social Media•Experience in Copy writing•Experience in Graphic design
Dont’s
Wednesday, January 25, 2012
Community Manager
Do’s
•Active in Social Media•Experience in Copy writing•Experience in Graphic design•Organizational skills
Dont’s
Wednesday, January 25, 2012
Community Manager
Do’s
•Active in Social Media•Experience in Copy writing•Experience in Graphic design•Organizational skills•Self motivated
Dont’s
Wednesday, January 25, 2012
Community Manager
Do’s
•Active in Social Media•Experience in Copy writing•Experience in Graphic design•Organizational skills•Self motivated•Experience in CMS’s
Dont’s
Wednesday, January 25, 2012
Community Manager
Do’s
•Active in Social Media•Experience in Copy writing•Experience in Graphic design•Organizational skills•Self motivated•Experience in CMS’s•Experience in marketing +
Dont’s
Wednesday, January 25, 2012
Community Manager
Do’s
•Active in Social Media•Experience in Copy writing•Experience in Graphic design•Organizational skills•Self motivated•Experience in CMS’s•Experience in marketing +•Is a Strategic thinker/planner
Dont’s
Wednesday, January 25, 2012
Community Manager
Do’s
•Active in Social Media•Experience in Copy writing•Experience in Graphic design•Organizational skills•Self motivated•Experience in CMS’s•Experience in marketing +•Is a Strategic thinker/planner
•Allow CM to use personal info to sign Company up in FB, Twitter etc.
Dont’s
Wednesday, January 25, 2012
Community Manager
Do’s
•Active in Social Media•Experience in Copy writing•Experience in Graphic design•Organizational skills•Self motivated•Experience in CMS’s•Experience in marketing +•Is a Strategic thinker/planner
•Allow CM to use personal info to sign Company up in FB, Twitter etc. •Search for Guru or Expert
Dont’s
Wednesday, January 25, 2012
Community Manager
Do’s
•Active in Social Media•Experience in Copy writing•Experience in Graphic design•Organizational skills•Self motivated•Experience in CMS’s•Experience in marketing +•Is a Strategic thinker/planner
•Allow CM to use personal info to sign Company up in FB, Twitter etc. •Search for Guru or Expert•Define the Role
Dont’s
Wednesday, January 25, 2012
Community Manager
Do’s
•Active in Social Media•Experience in Copy writing•Experience in Graphic design•Organizational skills•Self motivated•Experience in CMS’s•Experience in marketing +•Is a Strategic thinker/planner
•Allow CM to use personal info to sign Company up in FB, Twitter etc. •Search for Guru or Expert•Define the Role•Set up accounts for SM until there is a Action Plan
Dont’s
Wednesday, January 25, 2012
Community Manager
Do’s
•Active in Social Media•Experience in Copy writing•Experience in Graphic design•Organizational skills•Self motivated•Experience in CMS’s•Experience in marketing +•Is a Strategic thinker/planner
•Allow CM to use personal info to sign Company up in FB, Twitter etc. •Search for Guru or Expert•Define the Role•Set up accounts for SM until there is a Action Plan•Put your in house Marketers in charge of Community Management job they need to focus on marketing
Dont’s
Wednesday, January 25, 2012
Where to get Resources?
Wednesday, January 25, 2012
Where to get Resources?http://www.linkedin.com/http://www.booshaka.com/http://www.tweetdeck.com/http://hootsuite.com/http://www.hubspot.com/http://www.sitetrail.com/http://www.cyfe.com/http://involver.com/https://www.postling.com/http://www.socialmention.com/
Wednesday, January 25, 2012