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Social Media Discussion: Video By: Valerie Bendish and Matt Runge

Social Media Discussion

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Page 1: Social Media Discussion

Social Media Discussion:Video

By: Valerie Bendish and Matt Runge

Page 2: Social Media Discussion

An online service that allows anyone to upload clips or videos.

The host website will store the video on its server. Because of this other users can view the videos.

Most of the time it is free. (Most of the examples talked about will be)

Video Sharing Website

Page 3: Social Media Discussion

Top 25 Video Sites

How many have you heard of? How many do you use?

1. Google Video2. Bright Cove3. PhotoBucket4. YouTube5. Daily Motion6. iFilm7. Myspace8. Vimeo9. Buzz Net10. Flixya11. GoFish12. Kwego

13. MyHeavy14. Lulu15. Put File16. Stupid Videos17. Vmix18. Zippy Videos19. Cast Post20. Dotv21. Famster22. MeraVideo23. Porkolt24. Video Web Town25. Vidmax

Page 4: Social Media Discussion

http://www.youtube.com/watch?v=jM0lF-LHWqg

Background and History

The history of Youtube

Page 5: Social Media Discussion

They call it a “Life Videopedia”◦ Describes itself as a leading syndication platform

for broadband instructional, knowledge and lifestyle videos

◦ 20 categories and 140 subcategories. Examples: Fitness: MTV Lauren Conrad’s workout video Food: Superbowl party chicken wings recipe Business: How to overcome major money myths Music: How to play Bass for beginners Knowledge: Learn to speak basic Russian More: Sports, video games, pets, travel, parenting,

fashion, people, arts, home, etc.

5min.com- What is it?

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Users can create their own studio, favorites list and interact with other members.

Offers new features like slow motion and zoom for learning new skills

“The ideal place for step-by-step guides, ingredients listings, tabs, lyrics, sheet music, recipes…you name it!”

5min- How can it be used?

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Users who feel inclined to broadcast helpful tricks and tips from a spectrum of everyday life categories.

Viewers looking for quick solutions Advertizing agencies Content Partners and Site Publishers

◦ Diet.com, everwell, womens day, watchmojo.com◦ Wikihow, tips.net, wikia, etc.

5min– Who uses it?

Page 8: Social Media Discussion

Increased exposure, views and revenue for your content

Blog recognition Learning opportunities Video Statistics

What’s in it for the organization? Money from agencies coupling with their

site to increase exposure

5min- What’s in it for you?

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Videojug Sclipo Sutree 5min ExpertVillage ViewDo HelpfulVideo TeacherTube Vidipedia YouTube

Top 10 How-To Sites

Page 10: Social Media Discussion

Founded in 1999 by two high school friends from Baltimore, Maryland

Entertainment site whose target audience is college students

College Humor- What is it?

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“Users upload pictures, videos, articles and Hotlinks, and we post the best ones.”

Entertainment Linking sites Article writing Internship

College Humor- How can it be used?

Page 12: Social Media Discussion

College Students are the target audience and are the only ones allowed to comment on the main videos.

Viewers entertainment: Anyone interested http://www.collegehumor.com/video:190281

2

College Humor- Who uses it?

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Featured Writers Internship Exposure Pure entertainment School connections Social networking

College Humor- What’s in it for you?

Page 14: Social Media Discussion

“Ideas worth spreading” Started out in 1984 as a conference

bringing together people from three worlds: Technology, Entertainment, Design

Talks offered:◦ Persuasive, courageous, ingenious, fascinating,

inspiring, beautiful, funny, informative.

Ted.com- What is it?

Page 15: Social Media Discussion

Education device Becoming active: Events

and conferences Spreading your ideas

Ted.com- How can it be used?

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Professors Educators Innovators Speakers Interested viewers

TED Conference in Long Beach, California TEDGlobal conference in Oxford UK TED includes the award-winning TEDTalks video site the Open Translation Program the new TEDx community program this year's TEDIndia Conference the annual TED Prize.

Ted.com- Who uses it?

Page 17: Social Media Discussion

Enlightened talkers from across the Globe Why is this significant?

Persuasive, courageous, ingenious, fascinating, inspiring, beautiful, funny, informative.

Ted.com- What’s in it for you?

Page 18: Social Media Discussion

YouTube- What is it? YouTube is, first and foremost, a social

networking site. It includes similar features as popular sites

like Facebook and Twitter.◦ Friends◦ Comments◦ Favorites (Liking)◦ Video Replies

Page 19: Social Media Discussion

YouTube- How can it be used? Many well known companies and music

artists have used YouTube to help sell their product or even themselves.◦ Boys Like Girls◦ Justin Bieber

Different television channels can also share clips and episodes of their programs.◦ NBC, ABC, FOX, CBS

Page 20: Social Media Discussion

YouTube- Who uses it? It was reported in 2009 that 123 million

people view YouTube in a day. YouTube has become responsible for many

different popular internet trends.◦ Obama Girl◦ Will It Blend?◦ Numa Numa Dance◦ lonelygirl15

Page 21: Social Media Discussion

YouTube- What’s in it for you? Out of the Top 15 all time viewed videos on

YouTube, most of them consisted of music videos by Lady Gaga, Rihanna, and Pitbull.

However, No. 1 is a well known Internet trend that has been remade by different peopl, and even in different remix songs.

http://www.youtube.com/watch?v=_OBlgSz8sSM – Over 157 million views.

Page 22: Social Media Discussion

Video Hosts Save on bandwidth costs, sometimes even

eliminating the cost entirely. Uploading videos usually require a high

computer knowledge. The various web browsers allow an easier experience so virtually anyone can now upload videos.

Page 23: Social Media Discussion

Fox, NBC, and ABC all went together to plan a new venture titled Hulu.

It started as a Beta test in October 2007. they realized to work they would need sponsers. (commercials)

The site went live to the public in March 12, 2008.

Hulu- What is it?

Page 24: Social Media Discussion

Hulu- How can it be used? For viewing pleasure after missing an

episode Hulu supports various television shows and

movies that are offered by different television networks and studios.

Videos are streamed for free, from the support of commercials that are viewed during the videos at different moments.

Page 25: Social Media Discussion

Hulu- What’s in it for you? People can create an account and start to

rate and view various programs. They can comment on different shows and

episode, and even help recommend different videos to other people. The site’s videos are rated by the amount of views a video gets.

However, other viewers cannot upload videos.

Page 26: Social Media Discussion

Google Video Used to allow uploading of videos, similar to

Youtube. However, in 2009 Google discontinued the

function and Google Video became a search engine that found videos from other video sharing websites.