Social Media + Digital Commerce = online success

Social Commerce

“Please feel free to Tweet @wvrknight during this session”

                         

Sales Techniques for SME

Warren Knight Speaker / Author / Consultant CEO, co-founder of Gloople 20 years Retail Experience 5 years Social Media

International Business

Social Media for Business

Online store

Ratings & reviews

Peer to peer sharing discount

Embedded Facebook store

GroupBuy & Flash sale

Refer a friend

Social integration

Mobile platform

Affiliate network

Blippar

Highrise

Buffer

Social Success

Find Social forums, blogs, social sites & groups Tune in – Listen to the conversations. Set up Google alerts, join groups and forums, use LinkedIn, follow Twitter conversations Socialise your CRM – Integrate social profiles Track social-driven sales – measure the return on your social investment

Social Sales

Social Success

Listen and monitor - Brand, Market and Competition Start dialogues – come out and meet people Identify influencers – let people inside, through blog posts, tweets Make it easy for people to share your content – social commerce trust Use tools that share best practice

Social Marketing Social Sales

Social Success

Engage with customers offer a support channel for their issue Encourage ‘one and done’ fast response to tweets & Facebook Automate social listening Maximise your knowledge make it easy for customer-facing people to access your expertise Social-enable your online support portal – rewarding users who help other users Integrate all channels

Social Customer Service Social Marketing Social Sales

The Big News

Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook

Influence Search Rankings

The Big News

Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook

What we share Matters

Over 60 million people are already using Google+

Influence Search Rankings

Socialise your business No.  5  

LEAD Strategy

LEAD: LISTEN

Experiment

LEAD: LISTEN

LEAD: EXPERIMENT

Best Practice

Advice: As an expert you should offer advice Share: Article, link information that aligns with your business Engage: Industry. Follow them, re-tweet, engage in conversations Have fun: Be funny - send links to relevant funny articles Special Offer: Send information about a special offer, promotion, event

5 Tweets a day

1 Post a day

Pictures: 3 Images at a time (Facebook) Video: Link to a video you have placed on YouTube Press Release: Take a picture and load or link to online article Add Value: Talk around the business and add value to your audience Competitions & Polls: Find out what your customer want

1 Blog a Week

LEAD: LISTEN

LEAD: EXPERIMENT

LEAD: APPLY

Develop

LEAD: LISTEN

LEAD: EXPERIMENT

LEAD: APPLY

LEAD: DEVELOP

What is Content Marketing

Blogging – 4x more popular with Google

Video + Podcasting

E-Mail Marketing

Flickr, Picasa

Social, Twitter, Google+, Facebook

Case Studies, White Papers

Tumbler, Posterous

The Power of Content Marketing

Social Commerce Defined

f-commerce

Converse f-store UK Create your own trainers and buy through Facebook

Cheeky Beach f-store SME opens up a full f-store Integrated with CMS

Converse f-store UK Create your own trainers and buy through Facebook

Cheeky Beach f-store SME opens up a full f-store Integrated with CMS

f-commerce – buy from your wall

t-commerce

Mobile Integrates the social network and the ecommerce platform. Click on tweet purchase the featured items, add them to wish lists, or share the fact that they already own the items.

43% Through Mobile

s-commerce

Subscription

c-commerce

Crowdsource

Groupbuy – FlashSale

Value $12 Billion 14m UK subscribers Active in 565 cities 4000 employees Save customers over $300 Million 27 Million visits per month 14.7 Unique visitors per month

Twitter: 3 Sales in 21 minutes

6 Top Tips to Take-away

SEO – website, social media, press release, online Content Marketing

PPC – Facebook & Google: engage with people who are actually looking for your product

Email Marketing – CRM, SCRM

Social Media - blogs, Forums, Twitter, Facebook, bookmarking, online PR

Digital Media – retargeting, media placements, viral campaigns

Affiliates – online influencers, shopping sites, voucher Codes

                         

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