3Fact

Why Should I Use Social Media?

Everything will change…

Fact

There is more to do than you ever can do… so plan.

Fact

Challenges of Social Media Marketing

Two Social Media basics for EVERY organization:

One: ListenTwo: Turf

And maybe #3: Have a Policy

Setting up the social kitchen:

Google Reader: Follow 10 Blogs

Twitter: Follow 10 individuals

Facebook: Friend 25 individuals

LinkedIn: Connect with 10

Gp

tv

Setting up the social kitchen:

Create

Profiles

Y

Blog

BLOG

Facebook Twitter

Linked In

Blog Comments

Profiles

Host it Yourself!

Goals & How to Measure

Them

Campaign RecipeEstablish our brand in social media

Smart Phones

15 Days to Social Media Fitness

1. Google your Self !2. Own your name space3. Setup Google and Twitter alerts4. Create Accounts and Profiles5. Find 10 Twitter people to follow6. Find 10 Facebook Friends7. Find 10 Linked-in Associates8. Setup Google Profile and Google

Reader – follow 10 blogs9. Setup your Google Local10. Write a referral to 2 friends on

Linked In11. Leave a comment on 3 different

blogs12. Upload and tag images on

Panoramio13. Get a Smartphone– set up all your

sociial media apps. 14. Install a blog, and write one blog

post per week. [Lisa Illichmann! ]15. Google your competitors

Additional Reading• Internet Marketing Blog by DragonSearch

– http://www.dragonsearchmarketing.com/blog/

• Social Networking Media ROI Calculator– http://www.dragonsearchmarketing.com/online-marketing-strategy/social-

media-marketing/social-media-roi-calculator

• Planning Your Internet Marketing Campaign Goals & Strategies– http://www.dragonsearchmarketing.com/blog/planning-internet-marketing-

campaign-goals-strategies/