California Coastal CommissionApril 26, 2011

Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.”

http://www.wikipedia.org

More simply put…

Social media is peoplehaving conversations

online.

The old communication model

was a monologue.

The new communication model

is a dialogue.

IT’S NOT A FAD.

IT’S A FUNDAMENTAL SHIFT IN THE WAYWE COMMUNICATE.

BUT I HAVE A WEBSITE

TRANSPARENCY

PUBLIC PARTICIPATION

COLLABORATION

IT TAKES

people, technology and time

…all of which are limited resources.

Tweeting tweets on

LETYOUR BIRDIE FLY…

#Hashtags

URL Shorteners

RT = retweeting

@reply or direct messaging?

Getting fancy: HootSuite vs Tweetdeck

SHARE INFORMATION OF VALUE

FOLLOW PEOPLE OF INTEREST

BE CONSISTENT

ASK AND ANSWER QUESTIONS

Facing up to

http://www.facebook.com/mtamaryland

FAN PAGE OR FACEBOOK GROUP?

SHARE CONTENT ON PAGE

FOLLOW PEOPLE OF INTEREST

BE CONSISTENT

ASK AND ANSWER QUESTIONS

The rules of engagement:SOCIAL MEDIA

Be judiciousBe judicious

Be smartBe smartIt’s a conversationIt’s a conversation

Create some excitementCreate some excitement

Be a leaderBe a leader

Did you screw up?Did you screw up?

Before you hit enter…Before you hit enter…

SOHERE’SWHATYOUNEEDTODO:

DEFINE YOUR SOCIAL MEDIA STRATEGY.

HOPE IS NOT A STRATEGY.

Connect with me (please!)

Siobhan DolanSocial Media Evangelist + Director of Communications

Mobile: 323.854.9657Email: siobhan.dolan@gmail.comAIM: msvdolan1Website: http://www.desalresponsegroup.org Twitter: http://www.twitter.com/desal_response Facebook: http://www.facebook.com/whoiamtoyou