Social Media Basicsfor Montessori Schools

Ed Peterson - ed_peterson@hotmail.com - @ed_peterson

Atlanta Social Media Guide eBook (2011 Edition)

Where Social Fits

Link and Connect!

A Community & Content Vehicle

• A place for the narrative and joy of being a student, parent and guide

• Reflection of the school’s community, but accessible to outsiders

• The first place many will see you

• A place for great content. Facebook

can be your blog (in a pinch)

Facebook First!

• 845 million users, typical user online 40 times per month for 23 minutes a session.

• 90% of your parents are on Facebook!• Key lever for the social graph

• Perfect place for pictures and videos

• Timeline format kicks in March 30!

The Community Manager

• It’s OK to recruit the perfect parent

• Heart of the story teller, eye of the editor, skin of a rhino

• Establish ground rules and policies

• Ensure you always have

administrative access to all

accounts• Listen and have a voice

Listening Tips

• Google Alerts for your school and your community

• Keep an eye on blogs of interest with Google Reader

• Look for forums and groups relevant to your community

• Social Gmail account

Be on LinkedIn!

• LinkedIn is the de facto profile page for all professionals

• Ideal for everyone in your organization• Critical for first impressions

• Always have a profile picture!

• Review connection requests at

least once a week

A Final Thought – Go Mobile!

• U.S. already at 50% adoption of smartphones

• 14% of population have tablets• 200 million people accessing Facebook

via mobile

• New culture of instant access

• Your website must be

mobile friendly!