Social media as a tool pp2007

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  1. 1. David R. Zak
    Greater Springfield Chamber | CIC
    OCCD Spring Quarterly Meeting
    May 5, 2010
    Social Media as a Toolfor Housing and Econ. Dev.
  2. 2. Social Media is no longer a fad.Its foundational to community and economic development.
  3. 3. Fewer Resources
    More Demands
    More Opportunities
    More Competition
    What is the problem?
  4. 4. Media is social when it provides a public platform for producer and consumer to connect, comment, and converse.
  5. 5. S Develop your STRATEGY
    O ORGANIZE your resources
    CCreate and share your CONTENT
    IDevelop your INFRASTRUCTURE
    AASSESS and ADJUST
    LLISTEN and engage
    The 6-step plan to Social Media Success
  6. 6. Social Media for work is about creating and sharing content.Its not about relationships.
  7. 7. Creating Content
  8. 8. Creating Content - Tools
  9. 9. Sharing Content
  10. 10. My Social Media Model
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20. S Develop your STRATEGY
    1. WHAT do you want to share?
    2. WHERE will you get your content?
    3. WHO will record and process data?
    4. Do you have the TOOLS?Can you borrow?
    5. HOW will you store and distribute?
    Warehouses, Store, Ads which ones
    6. WHEN - Plan your frequency + schedule
    1. Develop your STRATEGY
  21. 21. S Develop your STRATEGY
    O ORGANIZE your resources
    CCreate and share your CONTENT
    IDevelop your INFRASTRUCTURE
    A
    L
    The 6-step plan to Social Media Success
  22. 22. I Develop your INFRASTRUCTURE
    Purchase and learn your tools
    Build your warehouses
    Build an ad channel (or add one)
    Build your network
    Develop and maintain your network
    4. Develop your INFRASTRUCTURE
  23. 23. S
    O
    C
    I
    AASSESS and ADJUST
    LLISTEN and engage
    The 6-step plan to Social Media Success
  24. 24.
  25. 25.
  26. 26. Social Media is no longer a fad.Its foundational to community and economic development.
  27. 27. David R. Zak
    www.davidzak.info
    http://bit.ly/seblog
    Thank You