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SOCIAL MEDIA AND YOUR SCHOOL
by @timkeller and @artpreston
WHO ARE WE
Tim KellerLead Developer
staffroom
@timkellertimk.co.za
Arthur PrestonHeadmaster
Lanner House
@artprestonheadthoughts.co.za
IT’S A LONG WAY TO WORCESTERSO WE USED THE INTERNET
(WHY) SHOULD I CARE?
WEB 2.0
SOCIAL MEDIA
NEW MEDIA
ATTENTION AGE
IPHONE
IPADBLACKBERRY
MXIT
GOOGLEYOUTUBE
it?
WHERE DID IT ALL BEGIN?60’s & 70’s
Hundreds of different ways to
connect computers80’s
TCP/IP invented - every computer speaks the same
language
Late 80’s
European research networks join ‘The
InterNet’
1990
Opening of The Internet for
commercial entities
Early 90’s
Everyone has (or wants) The E-Mail
1994
NetScape Navigator becomes
the WWW Browser of choice
1993
Tim Berners-Lee invents HTTP,
HTML and The World Wide Web
March 10, 2000
The Dot-Com Bubble. NASDAQ
hits 5132.52
2000
Y2K doesn’t happen
2004+
The User-Generated Web.
(Web 2.0)
2001
The industry reels as Web companies’
stock values plummet
MASS MEDIA IS DEADLONG LIVE MASS MEDIA
If Google’s Company Blog was a newspaper, it would have the 7th highest readership in the world.
CHANGE IS NORMALDON’T FIGHT IT
SOCIAL MEDIAIS DEMOCRATIC
(FOR BETTER OR WORSE)
YOU’VE GOT A LOT TO LOSE BY NOT BEING PART OF THIS
WHAT IS SOCIAL MEDIA?
A TALE IN TWO PARTS
OUTWARDSJoin the online
conversation your parents are
already having (without you)
INWARDSTeach, allow and encourage your
students to engage in Social Media in order
to learn!
DefinitionMedia based on the online
conversations and interactions between people.
“The difference between PR and social media is that PR is about positioning, and Social Media is about becoming, being and
improving.”www.socialmediaexplorer.com
THE CONCEPTS
•Blogging
•MicroBlogging (or, Tweeting)
•Photo Sharing
•Social News Voting
•Video Creation
THE TOOLS
Diigo
Flickr
StumbleUpon
AND MORE...
THE TOOLS
GoogleWave
GoogleBuzz
YouTube
Delicious
Digg
A NEW-LOOK PLN
WEB 2.0 - INWARDS
• Do we still need “computer classes” in the timetable?
•What is the role of the teacher?
•What can our pupils teach us?
• Does our Professional Development plan for IT go beyond Google?
• Are we leveraging online resources for the benefit of our pupils?
GR 8 - SOCIAL SCIENCEASSIGNMENT
• Researching the history of settlement in Cape Town.
• Travel to Cape Town by train
•Walking history tour
• Nothing spectacularly different to any other traditional school outing … …. Except for this …
GR 8 - SOCIAL SCIENCEASSIGNMENT
• They will use digital cameras or camera-phones to record video and still photos as well as interview people.
• Once back at school they will develop a Glog which will then be submitted for assessment electronically.
• Glog : An interactive poster using Glogster.
• Free education accounts can be opened at http://edu.glogster.com
WHO’S DOING THIS STUFF?(OUTSIDE OF EDUCATION)
June 21, 2005: Dell lies. Dell sucks.
I just got a new Dell laptop and paid a fortune for the four-year, in-home service.
The machine is a lemon and the service is a lie.
I'm having all kinds of trouble with the hardware: overheats, network doesn't work, maxes out on CPU usage. It's a lemon.
But what really irks me is that they say if they sent someone to my home -- which I paid for -- he wouldn't have the parts, so I might as well just send the machine in and lose it for 7-10 days -- plus the time going through this crap. So I have this new machine and paid for them to FIX IT IN MY HOUSE and they don't and I lose it for two weeks.
DELL SUCKS. DELL LIES. Put that in your Google and smoke it, Dell
http://www.buzzmachine.com/archives/cat_dell.html
WHO’S NOT: DELL HELL
Dell had a “hands off ” policy regarding bloggers
Can you afford to have a “hands off ” policy?
Customers are your best customer support agents and marketers if only you allow them... and respect them enough to listen to them.
WHO’S DOING THIS STUFF?(IN EDUCATION)
www.thejavateacher.co.za
LET’S PLAY
AND FINALLY...REALITY CHECK
• This must be driven from the Head
• The school principal must believe in the power of social media and should be using it him/herself.
• Social media professional development must be on the agenda – often!
NEXT STEPS
• Read our Twitter Handbook for Teachershttp://bit.ly/twitterhandbook
• Follow Timhttp://timk.co.za and http://twitter.com/timkeller
• Follow Arthurhttp://headthoughts.co.za and http://twitter.com/artpreston
AN EDUGEEKS PRESENTATIONGEEKY STUFF FOR SAVVY EDUCATORS
