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SOCIAL MEDIA AND YOU

DR. ANNE ARENDT

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FOR STARTERS: A VIDEO AND A LINK

Did You Know 4.0 (YouTube 4:46)

This presentation and much more (including all references) can be found at:

http://www.ourdeskdrawer.com/presentations/grow-social-media/

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FOR STARTERS: WE DO NOT DOMINATE

North America has the greatest worldwide Internet penetration rates, with 78.3% of all North Americans having direct local access to the Internet. 

The greatest number of Internet users, however, come from Asia, whose population constitutes 44.8% of all Internet users worldwide (Internet World Stats, 2010).

The five countries with the highest number of Internet users for 2012 are:

• China (22.5% of world users),• United States (10.8%),• India (5.3%),• Japan (4.4%), and• Brazil (3.6%)

(Internet World Stats, 2012b).

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YOUR PARENTS DIDN’T EXPERIENCE IT

Let’s consider how long social media resources have been around:

• Wikipedia (online encyclopedia) 2001;• del.icio.us (social bookmarking) 2003;• MySpace 2003 (social networking);• Facebook (social networking) 2004;• Flikr (social media) 2004;• Bebo (social networking) 2005; and• YouTube (social media) 2005 

(Higher Education Academy and the Joint Information Systems Committee 2009).  

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CHANGING THE WORLD

Compare countries and their internet use: Global Internet Usage by Google 

(let’s check by number of users and then by percentage of population and chat about the difference)

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CHANGING THE WORLDIt is true though that the English language dominates

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AS A WORLD WHAT ARE WE USING?

Let’s check these out:

Top 15 Social Technology sites

Top 500 Sites Used Globally on the Web

It is true that Facebook dominates globally

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WHAT ABOUT CELL PHONES?

Mobile Cellular Phone Subscriptions per 100 people (Google Public Data)

View Global Cell Users (CIA World Factbook)

And in the U.S.

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WHAT ABOUT CELL PHONES?

Yeah, so what? Lots of people have phones. Ah, but look at how we use them:

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WHAT DO CELL PHONES HAVE TO DO WITH ANYTHING?

83% of U.S. adults have a cell phone of some kind, and that 42% of them own a smartphone. That translates into 35% of all adults (Pew Research Center, 2011).

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WHAT DO CELL PHONES HAVE TO DO WITH ANYTHING?

1.2 billion users worldwide -- 82% of the world’s internet population over the age of 15 -- now log on to a social networks.

Facebook, the third largest web property online, is king of all social networks.

Visits to Facebook accounted for one in every seven minutes internet users spent online in October and 75% of all time spent on all social networks. (AFP Relaxnews, 2011).

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WHAT DO CELL PHONES HAVE TO DO WITH ANYTHING?

Close to 65%of all smartphone users in the US visited a social network in October;

Two in five used their mobile device to connect to a social network nearly every day (AFP Relaxnews, 2011).

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OF COURSE WE ALSO USE COMPUTERS

Nearly seven in ten (69%) teens ages 12-17 have a computer. Teens from wealthier families earning more than $75,000 a year are slightly more likely (74%) than less well-off teens to personally have a desktop or laptop computer. Older teens are also more likely to report owning a desktop or laptop; 73% of 14-17 year olds have a computer while 60% of 12 and 13 year olds do.

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WE USE BOTH TO GO ONLINE

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AND UTAH GOES ONLINE A LOT

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AND THAT IS CHANGING EVERYTHING

Geekologie chart of what occurs every 60 seconds on the Internet

Let’s just consider YouTube a moment:

• 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.

• Over 4 billion videos are viewed a day• Over 800 million unique users visit YouTube each month• Over 3 billion hours of video are watched each month on

YouTube• More video is uploaded to YouTube in one month than the 3

major US networks created in 60 years• 70% of YouTube traffic comes from outside the US; YouTube is

localized in 39 countries and across 54 languages• In 2011, YouTube had more than 1 trillion views or almost 140

views for every person on Earth

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EVEN HOW WE SHARE THINGS

• One third of U.S. adults are more comfortable sharing information online than in person and

• One in five admits to sharing false information online

• 27 percent of U.S. adults admit to having a different personality online than in person

• If it wasn't for the ability to share and consume information online via mobile devices, nearly half of U.S. adults (46%) feel they would not know what is happening with their family and friends.

• 85% of all U.S. adults share information online

(Hansen, 2012).

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WE HAVE COME TO DEPEND ON IT

• 39% of Americans spend more time socializing online compared to face-to-face, more than in the U.K. (36%) and Germany (35%), according to a study by Badoo.

• Aside from feelings of loneliness, the survey revealed that people could embellish the truth when sharing online, perhaps to appear more interesting to others, or to "control" their online persona.

• 25% of American respondents admit they have exaggerated or lied about who they've met or what they've done on their social networks, with a staggering 39% having shared bad news, such as a death or divorce

(Thompson, 2012).

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BUT THAT’S THE GROWN UPS, ISN’T IT?

Myth: Teens are the biggest gamers of allReality: Teens (12-17 years of age) account for just 23% of the console audience and less than 10% of PC game minutes (Nielsen, 2009)

Today, 8-18 year-olds devote an average of 7 hours and 38 minutes to using entertainment media across a typical day (more than 53 hours a week), and because they spend so much of that time ‘media multitasking’ they actually manage to pack a total of 10 hours and 45 minutes worth of media content into those 7½ hours (Kaiser Family Foundation, 2009)

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BUT THAT’S THE GROWN UPS, ISN’T IT?

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BUT THAT’S THE GROWN UPS, ISN’T IT?

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BUT THAT’S THE GROWN UPS, ISN’T IT?

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CONSIDERING FACEBOOK

79% of American adults said they used the internet and nearly half of adults (47%), or 59% of internet users, say they use at least one social networking site

This is close to double the 26% of adults (34% of internet users) who used a SNS in 2008.

Among other things, this means the average age of adult-SNS users has shifted from 33 in 2008 to 38 in 2010.

Over half of all adult SNS users are now over the age of 35.

Some 56% of SNS users now are female.

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CONSIDERING FACEBOOK

92% of SNS users are on Facebook; 29% use MySpace, 18% used LinkedIn and 13% use Twitter.

52% of Facebook users and 33% of Twitter users engage with the platform daily, while only 7% of MySpace and 6% of LinkedIn users do the same.

On Facebook on an average day:

• 15% of Facebook users update their own status.• 22% comment on another’s post or status.• 20% comment on another user’s photos.• 26% “Like” another user’s content.• 10% send another user a private message

(Hampton, Goulet, Rainie, & Purcell, 2011).

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BUT THAT’S ADULTS AGAIN, ISN’T IT?

For 8 to 18 year olds in the U.S., top online activities include: social networking (:22 a day), playing games (:17), and visiting video sites such as YouTube (:15).  

Three-quarters (74%) of all 7th-12th graders say they have a profile on a social networking site

(Kaiser Family Foundation, 2010b).

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WHAT YOU DO NOW CAN AFFECT YOUR FUTURE

When you put something on a social media site, that content is usually owned by that web site.

Even if you delete or hide the content it is likely still there

and it will likely stay there.

Plus, other people may have copied it or reposted it

and then you have no control at all

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HOW THIS COULD AFFECT YOU

EMPLOYMENT AND EMPLOYER ISSUES

"There is no federal law explicitly preventing potential employers from asking for Facebook passwords. Employers may even be able to ask for passwords of current employees." (Raymond Law Group LLC, 2012).

"One state is banning the practice, and at least 10 other states have bills that have been introduced. A few courts have ruled that such requests violate the federal Stored Communications Act, but the US Supreme Court has not addressed this issue. This legal uncertainty leaves many workers on shaky legal ground" (Bennett-Smith, 2012).

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THINGS TO DO (WITH YOUR PARENTS HELP)

1. Try looking yourself up every once in a while (such as www.pipl.com or www.spokeo.com)

2. Don't trust privacy settings

3. Avoid negativity

4. Internet conversations are (somewhat) indelible (not able to be removed)

5. Be careful what you share

6. It is OK to unfriend

(Barrett-Poindexter, 2012)

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DON’T BELIEVE EVERYTHING

About 7.5 million active Facebook users are lying about their age - they're younger than 13. And among those preteens, more than 5 million are under 10.

Remember, 39% of Americans spend more time socializing online compared to face-to-face but people could embellish the truth when sharing online, perhaps to appear more interesting to others, or to "control" their online persona.

Again, 25% of American respondents admit they have exaggerated or lied about who they've met or what they've done on their social networks, with a staggering 39% having shared bad news, such as a death or divorce

(Thompson, 2012)

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DON’T BELIEVE EVERYTHING

“Social fakes” are invented profiles on social media (often referred to as profile misrepresentation), which can be used to harass or mock victims anonymously.

But the more lucrative fake profile is one that imitates a legitimate business, damaging that business’s online reputation

(Siciliano, 2011)

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DON’T BELIEVE EVERYTHING

The most common crime complaints in the U.S. for 2010:

• Non-delivery payment/merchandise 14.4%• FBI-related scams 13.2%• Identity theft 9.8%• Computer crimes 9.1%• Miscellaneous fraud 8.6%• Advance fee fraud 7.6%• Spam 6.9%• Auction fraud 5.9%• Credit card fraud 5.3%• Overpayment fraud 5.3% 

(Internet Crime Complaint Center, 2010)

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LET’S CHAT ABOUT A FEW THINGS

How credible is information on line?  How timely? How accurate? When is one more important than the other?

What information should be private? Who can choose to share information about you?Are there generational differences in how we see privacy?

At what point can or should a service such as Twitter or Facebook release your interaction information?  To whom should they release it?  How about when potential employers look up your information while deciding if they want to interview you?

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LET’S CHAT ABOUT A FEW THINGS

Should social technology/media sites be blocked at work? How about at school? How about at the public library?

Is a virtual conversation or friendship online as valuable as one face-to-face?Is texting really conversation?What is a friend?

Do we have better or worse writing and reading skills due to online communication?

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CONCLUSION

Use social media. It, in its many flavors, is a great tool.

However, use it wisely.

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THANK YOU

for your time, attention, and participation!

Dr. Anne ArendtTechnology Management

Utah Valley UniversityAnne.arendt@uvu.edu

Files will always be available at:http://www.ourdeskdrawer.com/

presentations/grow-social-media/