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Presented to Iowa School Public Relations Association on 04/16/09 with Brenda Gustafson. Overviews how schools can use blogging, Facebook, and Twitter for public relations.
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Social Media and Education
2009 ISPRA Conference
Presented by:
Evan Abbey, Technology Consultant
Brenda Gustafson, Director of Communications
Authentic
Communications
Presence
Responding
Blocking
Resources and articles = http://delicious.com/eabbey/ISPRA09
Email: [email protected]
Blog: http://eabbey.blogspot.com
Twitter: http://twitter.com/eabbey
How are schools different in the 21st century?
Our world is changing
Our job market is changing
Our technology is changing
Our way to access information is changing
Our ability to contribute is changing
31
70
Which is more information than the library of Congress
518,000 times
3 networks x 24 hours x 365 days x 60 years = over 1.5 million hours
Has produced more in 6 months
165 million blogs in November of 2008
(which is about 165 million blogs more than in November of 2003)
Twitter = 1,174%
Our world is changing
Our job market is changing
Our technology is changing
Our way to access information is changing
Our ability to contribute is changing
Our classroom is… changing?
Answer: 1978
(But could just as easily be 2008)
What messages do our classrooms say?
What does your media strategy say?
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“Just because ‘you build it’ doesn’t mean ‘they will come’.
You have to go out into their world and talk with them.”
-Dr. Karen Mapp
What are our fears?
1. It’s only for young people
2. It promotes the wrong image of unprofessionalism for our school.
3. It’s dangerous
“Social networks are very much like real-world communities that are comprised mostly of good people who are there for the right reasons.”
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Google Analytics
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“We underestimate the value of being one of the community, just another member.
When we seek special status in the community, we often end up in the unenviable position of Us vs. Them.”
- Dr. Karen Mapp
As of April 15th, 8:39 PM, CNN Breaking News had 950,907 followers
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Congrats & thanks
Links to your website
Links to other press
Retweets from community
Weather announcements
Emergencies/crisis communication
Promo upcoming activities
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• Right Frequency
• Personal, yet Professional
• Teach Your Community
• Design is Important
• Be Brave, Be Wise
• Remember All Your Publics
Advice from those who have been there…
1)Get Your Leadership On Board
The people in charge of leading school organizations into the 21st century …
often are theleast knowledgeable
about the 21st century.
dangerouslyirrelevant.org
1)Get Your Leadership On Board
2)Experiment
http://www.commoncraft.com
In Plain English
1)Get Your Leadership On Board
2)Experiment
3)Develop Policies
•Determine and Explain the Purpose
•Decide how to Manage Community Feedback
•More than One Person with Access
•Style Guide
•Approval Process
•Test Market before Fully Market
Resources and articles = http://delicious.com/eabbey/ISPRA09
Email: [email protected]
Blog: http://eabbey.blogspot.com
Twitter: http://twitter.com/eabbey
