Drs. Robin EffingUniversity of Twente

Social Media and participationin non-profit organizations

Twitter: @robineffingHashtag #socialpower

Introduction

Non-profitOrganizations

SOCIAL

“The web is more a social creation than a technical one.

I designed it for a social effect –to help people work together –

and not as a technical toy.”

(Tim Berners Lee, 1999)‐

Impact

Social Media Count(Gary Hayes)

Social Media Count(Gary Hayes)

600.000.000 users

1382% growth

175 mln

2 billion clips a day

Trend

Blue = Web 2.0

Red = Social Media

Method

RQ1: How can non-profit organizations - with community structures – increase member participation by implementing Social Media?

RQ2: What are the design principles for optimal implementation of Social Media, as a participation instrument, at non-profit organizations with traditional communities like churches, unions and political parties?

Questions

Twitter: @robineffingHashtag #socialpower