Social Media and Architecture Journal Archives

Social Media and Architecture Journal Archives

Rachel Isaac-Menard and Noreen Whysel

Architecture_MPS

Rachel Isaac-Menard

maybe we can come up with a flashy title? nothing is springing to mind at the moment...

Who Are Architecture_MPS?

• a research organization led by academics, architects and information professionals

• a scholarly online open-access journal of the same name published through University College London Press(ISSN 2050-9006)

http://architecturemps.com/

Participating Institutions• University College London Press• Adelphi University, NY, US• University of Liverpool, UK• Universidad de Sevilla, Spain• Liverpool John Moores University, UK• Woodbury University, CA, US• Ravensbourne University College, UK• University of Cyprus• and others

Architecture and Digital Space

• Much of the conversation and debate around architecture, and interrelated discourses of media, politics and social science occurs in digital space.

• Often this occurs through the feeds and forums of social media.

Digital Assets

What’s in our Digital Archive?

• Journal Articles• Conference Proceedings• Conference Papers• Resource Repository

– Webliography– Resource Guides– Current Listings

• Images• Website

Rachel Isaac-Menard

I think we were discussing this before - do we want to categorize social media as a separate animal? at the moment on the website it is technically under resource repository because of Pinterest functioning in part as our former ' current listings' did. I'm happy to rethink this. at the moment in the notes, i have social media under 'current listings'

Noreen Whysel

I am removing the reference to Architecture as Political Image. We talk about this in two additional slides below where detail is more in context.

http://www.architecture.com

http://www.architecture.com/

Rachel Isaac-Menard

I guess here would be a natural place to mention we don't have a document management system, database, etc. as you were asking about. Not sure if you want to wait to see if we get that question...

Archived Assets

Journal Articles Conference Papers

Archived Assets cont’d

Current ListingsWebliography andResource Guides

Archived Assets cont’d

Images

Rachel Isaac-Menard

you might want to mention that the images aren't accessible separately from articles at the moment. we'd like to create an archive of images, but we need to address copyright restrictions.

Noreen Whysel

There must be images that exist outside articles, such as the ones that illustrate our conferences. Do these have unaddressed copyright issues also?

Resource RepositoryIn line with our commitment to scholarly communication services, the Resource Repository aims to facilitate and promote collaborative research between academics and information professionals.

•Current Listings•Resource Guides•Webliography

Rachel Isaac-Menard

I would place this near slide 6 and take out resource repository from this 'special projects' section

Noreen Whysel

I pulled this up to Slide 6 but realized that the reference to Pinterest falls outof context since we haven't explained what we are doing with it. Maybe it is better to use the slide text as notes under slide 10 but take the notes from this slide and place them under the Pinterest section?

Social Media Campaigns

Social Media Policy

• Relevant Content• Effective Summarization• POV Balance• Linking it Back to AMPS

Our social media campaigns are carried out by our interns and managed by a Social Media Manager.

Rachel Isaac-Menard

i guess it's at this point we say who we are - unless we do it earlier but this seems a natural point. For my role, you can say I manage research support activities, including intern program and communications. and anything else you think is necessary :)

Rachel Isaac-Menard

again i've put that in the notes. feel free to modify

Rachel Isaac-Menard

at this point we should explain our internship program a bit

Rachel Isaac-Menard

i did in the notes.

Social Media Training Document

• Becoming acquainted with the content as a discipline– AMPS content

• Monthly article• Current and back issue archive• Resource repository

– Suggested news sources– Open access publications

• Social media accounts and login credentials• Guidelines on tone• Examples of posts• Methods for expanding readership

General Guidelines• Vary sources: One post per week from the same source

– e.g. New York Times, Washington Post, LA Times– Use English language papers from various countries (ie. India,

Canada, Australia, etc.)

• One post/tweet per week on something from the resource repository

• One post/tweet per month on a back issue article

• When a new article is published at the beginning of the month: – Reference our article for the first week– Following that - One post/tweet per week related to issues

around our current article– Try to find things related to the article’s theme(s) and link to

those while still continuing to reference us in subsequent weeks

Rachel Isaac-Menard

i wrote a short note about the process - feel free to modify

Hashtags• #AmpsHCF• #MediatedCity• #media• #politics• #society• #film

• Collate posts by topic• Tag content and events• Anyone can use them• Used on many social

media platforms: Twitter, Facebook, Instagram, etc.

Twitter @architecturemps

https://www.twitter.com/architecturemps

https://www.twitter.com/architecturemps

Twitter Lists

Facebook

https://www.facebook.com/architecture.mps.9

https://www.facebook.com/architecture.mps.9

Facebook Events

Facebook Milestones

Facebook Milestones

Pinterest

https://www.pinterest.com/architecturemps

Amps Pinterest Boards

Journal Issues on Pinterest (1)

Noreen Whysel

I am going to move the Journal Issues slides to the front of the Pinterest section before conferences.

Journal Issues on Pinterest (2)

Amps Conferences on Pinterest (1)



Posting and Tracking

Hootsuite

Hootsuite – Creating an Entry

Hootsuite – Scheduling a Post

Hootsuite –Calendar

Bit.ly Link Shortener

Noreen Whysel

I added a bit more context here for Bit.ly. One thing I haven't been doing much here is tracking performance over time. I have a count at about 30 days for most of these. Bit.ly does give you statistics that we can dig into a bit more later on but not for this presentation.

Short Links

Tweepi

Social Media Analytics

Twitter Analytics

@ArchitectureMPS

As of 9/30/2015

Tweets: 1596Following: 1006Followers: 481

September 2015 • 30 days

Tweets: 32Link Clicks: 33Retweets: 18Favorites: 19Replies: 5Engagement Rate: 1.2%Tweet impressions: 14.7KProfile visits: 476Mentions: 8New followers: 15Total Followers: 481

Noreen Whysel

I've started filling in the script for the Analytics section.

Twitter Analytics - Overview

Twitter Analytics - Tweet Activity

Twitter Analytics - Download

Twitter Analytics

Architecture.MPS.9As of 10/01/2015

Page Likes: 3325

Facebook Analytics

September 2015 • 30 days

Page Likes: 3325New Likes: 19Unlikes: 20Shares: 22

Facebook Analytics - Overview

Facebook Analytics - Page Likes

Facebook Analytics - Posts

Facebook Analytics - People

Facebook Analytics - Download

Facebook Analytics

Pinterest Analytics

As of October 13, 2015

28 Boards434 Pins0 Likes140 Followers134 Following

We just turned on the Pinterest Analytics feature in October 2015, so have less data than for our other social media accounts.

Noreen Whysel

Noting that Pinterest is a newer effort. I wanted to explain why we have zero Likes: Likes in this context works backwards from Facebook. It lists how many Pins we have favorited rather than how many Fans have liked our page. We have zero likes because we haven’t been favoriting Pins from other users yet. We will want to start doing this to improve our engagement in a similar way that following and liking content on Twitter and Facebook helps to engage our community

Noreen Whysel

Should we ask Kelsey to start "liking" pins so we have more than zero likes on this slide? The zero figure may be a point of interest. And since Pinterest is relatively new to us I am comfortable pointing this out as a work in progress.

Pinterest Analytics - Overview

Pinterest Analytics - Profile

Pinterest Analytics - Audience

Pinterest Analytics - Audience

Pinterest Analytics - Devices

Pinterest Analytics - Download

Special Projects

Special Projects

• #MediatedCity• #AmpsHCF• Architecture as Political Image• Google Open Gallery

Rachel Isaac-Menard

I would probably take resource repository out of 'special projects' since we've talked about it in slide 6. If you remove it, I'd keep slide 62 and move it up around slide 6

#MediatedCity• Conferences:

– April 1-3, 2016 Bristol, UK– October 2014 Los Angeles

• Publications– Book Series: Digital-Cultural

Ecology and the Mid-Sized City

– Journal Issues• Vol.5, no 2: Hazing Iran: Satellite

Imagery, Human Rights, and City as Camp

• Vol.5, no 4: Framing the Real • Vol.6, no 1: Porocity:

Networking Cities for Climate Change

#AmpsHCF• Conferences

– Dec 14-15, 2015 Seville– Apr 8-9, 2015 Liverpool– 2016 Nicosia, Cyprus

Melbourne, and Bristol• Design projects• Book series• Special journal issues• Publications• Film/media/art events

Architecture as Political ImageSupported by a Carnegie-Whitney Grant in 2014 from the American Library Association, Architecture_MPS has created an extensive webliography and a research guide related to the use of architecture in political campaign imagery in the US.

Google Open Gallery

Google Open Gallery

Rachel Isaac-Menard

LOVE IT!

Noreen Whysel

I have a few screen shots of the raw image archives. We can add a source, most were Getty, Flickr campaigns. What is your feeling about that? They are basically thumbnails from google drive. Do you have a policy for that?Noreen

Rachel Isaac-Menard

I think for the purposes of this presentation we can use that. I wouldn't want to make it public in Google Gallery or anything at the moment until I'm more clear on the copyright issues/restrictions etc.

Future Directions

Opportunities and Challenges

Rachel Isaac-Menard

I really like this section! good job

Three Main Drives

1. to promote the articles and resources of AMPS

2. to promote the events and conferences hosted by AMPS

3. to add to the wider conversation on architecture and media, politics and society

General Challenges• The Internet is a Rabbit Hole!

• Striking a balance between the different types of posts

• Initiating a conversation; engaging and growing followers

• Tie-in from Amps content to current events isn’t always obvious

• Character limits, need to be economical

• Tracking specific links, not just specific tweets

Suggestions• Use scheduling software, like Hootsuite

• Big-picture approach: use materials that will relate to AMPS content in a broader way

• Paired content: external link and relevant AMPS content

• Five external posts for each internal one

Challenges for Interns• Knowing the themes and content of AMPS materials

• Learning to use the social media platforms and tools

• Measuring the effectiveness of each post

• Getting into the head of the audience

Suggestions for Interns• Provide a clear training document

• Keep communication lines open; offer to review suggested content

• Use Google Docs, email or another shared forum for discussing prospective content

• Praise interns for their efforts, discoveries, etc.

Opportunities

• Engaging followers

• Utilizing available resources, analytics

• New platforms for engagement

Rewards to Our Team• Broader and growing understanding of the topics at the

heart of AMPS

• Learning how social media works as a tool of promotion for an organization has been valuable

• Adopting the tone and eye for content fitting the mandate of AMPS has been a good learning experience

• Finding something that compliments our materials nicely is a good feeling

Rachel Isaac-Menard

initially i shortened these, but then I realized they might be direct quotes. If they are, I suggest using quotation marks which I think would be a nice touch and we can mention the interns by name. If they are not quotes we can shorten it on the slide and use these longer bullet points in the notes. We should probably mention Ted and Kelsey by name at some point in the presentation

Noreen Whysel

They were mostly paraphrased. I am trying to include their personas a bit in earlier slides.

Rewards to Your Archive• Broader and growing community dedicated to the topics at

the heart of your archive

• Broader discovery of your digital content, your events and your works

• Fulfilling your mandate to preserve, promote and engage the greater public with your materials

• An interested, engaged community brings good feelings to all of your archives patrons, staff and the larger world

Thank You!

Noreen WhyselSocial Media [email protected]@nwhysel

Rachel Isaac-MenardHead of Research [email protected]

Twitter: http://www.twitter.com/architecturempsFacebook: http://www.facebook.com/architecture.mps.9Pinterest: http://www.pinterest.com/architecturemps

mailto:[email protected]

mailto:[email protected]

http://www.twitter.com/architecturemps

http://www.facebook.com/architecture.mps.9

http://www.pinterest.com/architecturemps

Noreen Whysel

I am going to need to practice this to get the timing tighter. We only have 20 minutes and it's over 70 slides. Are there areas you think we should condense?

Education

Social Media and Architecture Journal Archives