Embed Size (px)
DESCRIPTION
Social media - a new rule of consumer engagement
Citation preview
MARKETING a new rule of
consumer engagement
MEDIA
SOCIAL
In 2008,
if you’re not on social networking
site, you’re not on the internet.
Source: IAB platform status report
We don’t have a choice on whether we do
social media, the question is how
well we do it. Erik Qualman, American author of Socialnomics
And you know, everyone’s
doing it?
Obviously each & every brand
http://timesofindia.indiatimes.com/india/Naga-IAS-officer-builds-100-km-road-in-Manipur-without-govt-help/articleshow/17079710.cms?
http://www.afaqs.com/news/story/31413_How-powerful-is-Anna-Hazare-on-Facebook-and-Twitter
http://www.wired.com/business/2011/02/egypts-revolutionary-fire/ http://blog.foreignpolicy.com/posts/2011/12/05/the_egyptian_revolution_dominated_twitter_this_year
#jan25: is Egypt first twitter revolution?
http://betabeat.com/2012/11/obama-michelle-hug-tumblr-social-media/ http://arabcrunch.com/2010/05/biting-the-hand-that-feeds-obama-calls-social-media-media-a-distraction.html
So what we have today!
• Social media theory
• Social user
• Social media ecosystem
• Socially devoted brands
• Q&A session
SOCIAL MEDIA THEORY
Social media is people having conversation
online every second on the planet.
What actually social media is;
Online gathering of interactions,
crowdsourcing for ideas /opinions
/comments,
a smart medium to be in touch with
family/ friends/ peers,
showcase of human
expressions
and principally people talking
in cyberspace.
In a nutshell,
It’s actually a fundamental shift the way we communicate.
If Facebook were a country, it’d rank the third largest one.
http://www.theatlantic.com/technology/archive/2011/09/9-facts-about-the-staggering-size-of-facebook/245318/#slide1
Facebook has hit 1 billion users
in Sept 14, 2012
http://dannybrown.me/2012/06/06/52-cool-facts-social-media-2012/ http://www.searchenginejournal.com/stats-on-facebook-2012-infographic/40301/ http://thenextweb.com/facebook/2012/10/04/facebook-hits-1-billion-active-users/
The average
user has 130
friends.
175 million
tweets per day on Twitter
http://blog.prmoment.com/twitter-statistics-in-2012/
11 Twitter accounts created every second
95% companies using LinkedIn to find and attract employees
http://wallblog.co.uk/2012/11/05/social-media-statistics-2012-from-facebook-and-twitter-to-instagram-and-pinterest-infographic/
The world’s largest
network with 161
million plus professionals
Youtube is the 2nd largest
search engine with 2 million views per day
http://socialtimes.com/video-youtube-statistics-2012_b104480
The most watched videos; Justin Bieber & Gangnam style
http://www.thenewstribe.com/2012/11/02/gangnam-style-second-most-viewed-youtube-video/
795 millions hits 620 millions hits
Kolaveri – India’s most watched video ever
http://www.youtube.com/watch?v=-nERTvQPnUM http://www.youtube.com/watch?v=lhnyxspSDxo
Close to
10 million
views in
just 12
days
Google+ is expected to grow 400 million users by 2012 end
http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/
http://www.jeffbullas.com/wp-content/uploads/2012/04/Pinterest-Infographic-2012-Facts-figures-and-statistics1.jpg
Pinterest is a
virtual pinboard
where users
collect photos
and share them
Foursquare: 6.2 million daily check-in
http://thenextweb.com/location/2012/11/21/foursquare-has-its-3-billionth-check-in-seeing-growth-of-x/
Foursquare has crossed 3
billion check-in this week
(Nov 2012). A report says!
Foursquare has 25 million
users worldwide.
Blogging
http://www.youtube.com/watch?v=lhnyxspSDxo
What platform
people use to
blog;
Wordpress - 43%
Blogger – 35% Tumblr+TypePad+Posterous – 16%
Others – 6%
SOCIAL USER
Social consumer profile
http://www.socialmediamodels.net/social-media-overview-models-category/social-technographics-profile-or-ladder/ http://datasupportcentral.blogspot.in/2010/07/append-social-media-profiles.html
Consumer likes fanpage with many reasons
http://humanwebsite.com.my/blog/top-ten-reasons-consumers-like-fan-pages-on-facebook.html
Consumers express what they feel about brand
SOCIAL MEDIA ECOSYSTEM
Ecosystem is too wider
Key
Social Platforms
Blogging
Photo Sharing
Micro Blogging
Social networking
Video Sharing
Message Boards
Let’s look at simple and focused one
It’s totally a shift from monologue to dialogue
SOCIAL MEDIA CAMPAIGNS
Walmart provides many reasons to fans to stay on fanpage
https://www.facebook.com/walmart
Dell is using Twitter to generate sales
http://www.bloomberg.com/apps/news?pid=newsarchive&sid=akXzD_6YNHCk
Old Spice goes viral to give a
different approach to social media campaigns
http://mashable.com/2010/07/15/old-spice-stats/
THANK YOU!
Vinod Nagar,
Regional Social Media Manager Nokia - Asia Pacific, Middle East & Africa Operations
Currently, he’s working with Nokia as a regional social media manager for APAC & MEA Regions
based out of Dubai. Previously worked in Ogilvy, Euro RSCG, etc. where he enjoyed working on IBM,
Dell, HP, BSNL and list goes on.
His entrepreneur skills drove him to build the foundation of a digital and social media company in
Dubai as well. He provides digital marketing consultancy to some of media & ad agencies in Dubai.
Some of the brands include Clarins, Levis, Lulu Hypermarket, Thierry Mugler, Azzaro, BITS Pilani,
MBC2, Samsung, Ford, Du, Parachute, Almarai, etc.
You can reach out to me at www.vinodnaagar.com ae.linkedin.com/in/vinodnaagar
www.twitter.com/vinodnaagar (@vinodnaagar)
Email: [email protected]
