OPPORTUNITIES & STRATEGIES

Presented by Stryve Groupto E Graphics Group

SOCIAL MEDIA MARKETINGJanuary 2011

TODAY’S PRESENTATION

• Social media and online marketing as it relates to business

• How are we going to use our time today? – Why does online and social media marketing

matter? – Define Social Media – Social Media and online marketing case studies– Teach you some universally applicable

principles of social media marketing and online marketing

HOW DID WE GET HERE?

WHAT IS SOCIAL MEDIA?

• Media = the means of communication that reach or influence people widely • Traditional - radio and television,

newspapers, magazines. One way communication.

• New – Internet, Computers, Smart Phones

• Social = refers to the ability to have a conversation about what you’ve just read, watched or heard. A two-way communication.

CORPORATE APPLICATIONS

CASE STUDIES

CASE STUDY #1: BLENDTEC

BLENDTEC RESULTS

• Sales increased 20% • Hundreds of thousands of dollars of revenue • Viewed over 60 million times on YouTube• Today Show and Tonight Show with Jay Leno

• Costs– $50 for the first five videos– $1000 for iPod, golf balls, hockey pucks etc

TV VS. YOUTUBE

TELEVISION YOUTUBE

Cost to hire an ad agency to come up with an ad concept $$$$

No additional cost to come up with this concept

Cost to professionally produce ONE commercial $$$$

Little cost to produce MANY videos

Cost to hire an actor $$$$ No expensive actors

Cost to buy the advertising space $$$$ No expensive TV ad space

Attention span of consumer – 30 Secs Attention span of the consumer - HOURS

Reach 5 million people Reach 60 million people

COST: $100,000s COST: $1000s

WHAT CAN WE LEARN?

With any marketing message you have to give your customer…

1. Distinct Value 2. Deliver it to the right person 3. At the right time 4. Deliver it in an efficient way 5. Raise their buying temperature

SMALL BUSINESSCASE STUDIES

TEAMBUY.CA ON FACEBOOK

YOU’VE GOT MY ATTENTION...HMMM

Will my friends go? Is this for

real?

Does it fit into my schedule ?

Where is this place? What

are the exercises like?

I NEED MORE INFORMATION

Watch one of the training

sessionsWebsite

Post the deal on Facebook

Send my friends a message

SMALL BUSINESS MARKETINGPre-Internet Internet Age

Time to develop the right wording for the radio ad

Time to develop the right wording for the internet promotion

Buying space on the radio stations $$$ Pay a fee to post promo on teambuy.ca site $$

Designing some flyers $$$$ No cost to design

Printing the flyers $$$$ No printing cost

Attention span of the consumer – 30 Sec Had my attention for at least 20 minutes and raised my buying temperature really quickly

Few hundred people noticed the ad and the flyers but there’s no telling how many people will buy

Over 200 people bought the promotion = $40,00K revenue

COST: $5,000 COST: $500?

WHAT CAN WE LEARN?

With any marketing message you have to give your customer…

1. Distinct Value 2. Deliver it to the right person 3. At the right time 4. Deliver it in an efficient way 5. Raise their buying temperature

CONCLUSION

1. Old media vs. New media

2. Social media – “Talk Back”

3. Social media marketing works for companies big and small

4. Remember the 5 elements of a good promotion

1. Distinct Value2. Deliver to the right person 3. At the right time 4. Deliver the message in an efficient way5. Raise the buying temperature