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Social media and teaching
A presentation for Deakin staff
Waurn Ponds, 19 March 2010
Stephen Quinn, PhD
aspro, journalism
Mobile: +61-439-321-888
A bit about me …• reporter, producer and editor in 5 countries 1975-95• university journalism teacher since 1996
– Continue to practise journalism (PANPA columnist 1996-2005)• published 14 books and 3 teaching manuals (almost all about
journalism and technology)Another book due out in November138 conference presentations in 26 countries100 training courses in 8 countries
• consultant with Ifra Newsplex and Innovation International• member Online News Association’s international committee
Some concepts• Social media: YouTube, Flickr, blogs
• Social networking: Facebook, LinkedIn
• “Blogosphere”: all of the stuff associated with blogs, podcasts, video-blogs, moblogs– A contribution to a blog is called a post
• “Twittersphere”: all of the stuff associated with Twitter– A contribution to Twitter is a tweet• Collectively called “Web 2.0”
Today:
Web 2
.0 f
or
teach
ing
5
2010:• Mobile phones
• Blogs, moblogs, podcasts, vlogs, wikis
• Google tools
• Skype / Callrecorder
• Web 2.0– Facebook
– Delicious
– Flickr
Massive technological change driven by Moore’s law and Hwang’s law
2015 ?• Amazing technologies … just beyond
the horizon
• Samsung briefing, October 2009
Let’s see:
Who has a blog?
Who uses Facebook?
Who has a LinkedIn account?
What about MySpace?
Who has a Flickr account?
Who uses Twitter?
Almost everything I mention today is a four-letter word starting with “f”
FREE
About the blogosphere
• 175,000 new blogs start every day, creating > 1.6 million blog posts a day (18 / second)– Feb 2004 Technorati tracked 2.4 million blogs– June 2009 Technorati tracking 112.8 million
blogs & > 250 million pieces of social media
• Technorati claims to report within 8 minutes of blog being published
More blog stuff• First blog December 1997– Ben & Mena Trott 2001: Moveable Type (homage to Gutenberg)– Wordpress the other major player, plus Google’s Blogger– July 2006 Pew said 57 million people read blogs each day in the
United States
– 8 million American adults said they had created blogs– half of all American teenagers aged 12-17 (about 12 million)
have created content for web
• China had about xxx million blogs in March 2010• Australia had about 750,000 blogs as of 2009
Flickr
• 4 billion photos and growing
• Demonstrate http://www.flickr.com/
• Advanced search + "For a Location"
• Or http://www.flickr.com/map
13
Social bookmarking: Delicious
• This weirdly-named site (http://delicious.com/) allows you (after you register) to store all your bookmarks in one location on the web
• Better still, you also have access to anyone’s bookmarks, a great research tool
• Ideal if you are planning and co-ordinating a project that involves people in different locations
• Quinn bookmarks at http://delicious.com/sraquinn/
Skype• Enables free calls around the world to other
skype users …
• Download software from web at skype.com
• Choose a name for your skype account
• Put money into an online account via credit card to phone landlines and mobiles …
• Demonstrate Skype and CallRecorder
Facebook• By March 2010 most visited site on web
• > 8 million Australians on Facebook
• 6 million “active” users (Oct 2009)• Active = use at least once a month
• But half of the 6 million use Facebook daily (average 22 minutes)
• Demonstrate Facebook
LinkedIn• Network tool for professionals
• 60+ million users worldwide– Median age 41– Median income $US 100,000
• >1 million users in Australia
• Find people, companies, jobs
• Demonstrate LinkedIn
Focus on micro-blogging
• Zousa
• Tumblr
• Utterli
• Plurk
• Yammer
• Excellent resource at http://help.twitter.com/
• Short (140 characters) postings– Status– Share links– Interact with the audience– Most people update from their computer via web
browser (65%). Others use mobile phone …
Videos about Twitter
• http://www.youtube.com/watch?v=PN2HAroA12w
• Twitter in plain English, also by the talented Lee LeFever:
http://www.commoncraft.com/twitter
The Twitter home page
Twitter in Australia• May 2009: 780,000 people on Twitter in Australia
– Spend 10 minutes per month
– 3.6 times a month
• Key demographic: 36% of Twitter users aged 35-49
• August 2009: 1.5 million on Twitter in Australia– Still 10 minutes per month
– 4 visits a month
• 57% of users are 35+
– Source: Ben Shepherd, former digital director for Maxus in Australia, using Nielsen’s Netview
Search tool for tweets• http://search.twitter.com/
• Show advanced search
Using Twitter
• Demonstrate TweetDeck
• Other Twitter-connected sites
• Tweetscan www.tweetscan.com
• Tweetgrid http://www.tweetgrid.com/
• Tweepsearch http://tweepsearch.com/
• Twittervision http://twittervision.com/
• Hunt celebrities http://www.celebritytweet.com/
Iconic photo via Twitter
First image of jet in Hudson River came from camera on mobile phone
Image sent via Twitter (Twitpic)
Twitter tools: @ and D
• Want a public conversation? @
• Want a private conversation? D
The power of retweet (RT)
• Spread the word (like forwarding an email)
• Encourages others to share
• Many more eyes if a tweet goes viral
Example of viral story, Sep 30
Hashtags (#)
• Coordinates a topic (eg #ONA). The Online News Association used this tag at its annual conference last December to link all tweets
• Other examples: #mumbai, #iran
• Find hashtags via http://hashtags.org/
• Check out http://wefollow.com/
HOW SCHIBSTED USES SOCIAL MEDIA
Case study from Norway
Norway’s equivalent of The Age
Aftenposten (though a tabloid) is a serious daily like The Age
Newsdesk at Aftenposten
News displays outside the office
VG, Norway’s most popular online site
VG is Schibsted’s evening daily paper in Oslo
77% of Norwegians read VG.no online each month
This would be equal to an audience of 14 million adults in Australia
86% of traffic goes through the home page
3 people edit the home page
One person monitors social media
All 40 VG reporters have Twitter and Facebook accounts linked to byline
Editor-in-chief Espen Egil Hansen expects reporters to spent 20% of time each week with social media
Exercise
• Find a partner• Choose one of the tools discussed today …• What ideas could you take back to work?
• One member of each pair will talk about your ideas to the whole group (if time allows)
Thank you for your time
• Stephen Quinn• Email: [email protected]• Blog: http://squinn.org • Mobile: +61-439-321-888
