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Social MediaMarketing Your Program & Engaging Your Audience
David Yates
Extension Area Specialist
Information Technology
Eastern Region
@davidyates
http://www.slideshare.net/dayates
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Some Things to Think About
• Can you commit the time to update content?
• What do you want to accomplish?
• Who is your audience?
• Who will monitor the account?
• How will you engage and grow your audience?
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Want a Successful Page?
Engage Your Followers!
• Write in a conversational style
• Listen and ask questions
• Respond promptly. They’ll know you’re listening
• Have a conversation with your followers
• Target posts to your audience
• Keep posts current
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It’s Not Rocket Science…
Just Common Sense
• Use good judgment when posting
• Remember your manners
• Be professional
• Content can go anywhere once posted
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Keep Things Running Smoothly
• Check for spelling and grammar before posting
• Be careful about copyrights and trademarks
• Respect others privacy
• Select a primary and secondary admin for your account
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Need Ideas?
• University of Portland Photo Booth
• Nature’s Skittles
• UT-TSU Madison County
• Healthier Tennessee
• UT Extension FCS
• Tennessee 4-H
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Hashtags
You know, those things with the #
• #AdvancingTN
• #tec14
• #healthyselfieTN
• You can create your own hashtags for anything, such as
a county event