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SOCIAL LIVE STREAMING
JULY 2016 SOCIAL SESSION#UNLSOCIAL
“The tech world hasn’t been this excited since the selfie.” – The Wall Street Journal
What’s all the Buzz about? Social Live Streaming
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“No matter what you share, this is the right time to experiment in the live video space.” – Chicago Tribute
“Live streaming video is cheap, highly engaging and easy to pull off.” – Social Media Today
“Live streaming is bound to become an indispensable component of brands’ social media programs.” – Entrepreneur
“The implications of the live streaming trend are enormous.” – Hootsuite
What platforms can I use to stream live? Social Live Streaming
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Facebook Periscope
Pros: No need to download a new app, videos priorititized in the News Feed
Cons: Limited video length, strong connection required
Pros: Strictly focused on live streaming, owned by Twitter
Cons: Must download a new app, videos automatically expire after 24 hours
How do I stream live on Facebook? Social Live Streaming
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Step #1: Open Facebook pages app
Step #2: Select “Publish,” then “Live Video”
Step #3: Add a descriptive title
Step #4: Select “Go Live”
How do I stream live on Periscope? Social Live Streaming
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Step #1: Download the Periscope app and setup account
Step #2: Select the broadcast icon
Step #3: Add a descriptive title
Step #4: Select “Start Broadcast”
What type of content should I stream live? Social Live Streaming
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A few ideas that would make great live stream content are…
1. Live Events
2. Special Announcements
3. Interviews / Q & A’s
4. How To’s
5. Campus Tours
What have you streamed live?
What type of content should I stream live? Social Live Streaming
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Interview Live Stream: William & Mary
Friday, May 13
8,600+ views
What type of content should I stream live? Social Live Streaming
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Live Event Live Stream: CASNR Birthday Party
Friday, June 24
676 Views1,659 people reached
How should I prepare to go live? Social Live Streaming
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Step #1:
Ensure there is a solid WiFi connection in the streaming location
How should I prepare to go live? Social Live Streaming
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Step #2:
Secure equipment to enhance the experience
Mobile Device(required)
MicrophoneTripodTabletop Whiteboard
How should I prepare to go live? Social Live Streaming
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Step #3:
Build anticipation for the live stream by posting about it on all social platforms
How should I prepare to go live? Social Live Streaming
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Step #4:
Make sure subjects are within a square frame
How should I prepare to go live? Social Live Streaming
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Step #5:
Allow your audience time to discover the live video before jumping into the main topic
Questions? Social Live Streaming
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Thank you!
Haley SteinkuhlerIANR Media [email protected]@hsteinkuhler
