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massimo burgio global search interactive / sempo social fundraising master in diritto ed economia per la cultura e l’arte nuoro, 20 gennaio 2012 part four case histories

Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

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Questa presentazione finale per la lezione di Social Fundraising al Deca Master del Consorzio Universitario di Nuoro http://www.decassat.it, riporta due case histories di social fundraising. La prima sull'implego delle reti sociali per l'ingente raccolta fondi necessaria alla costruzione del temple of Transition allo storico festival del Burning man nel deserto del Nevada (2011). La seconda case history riporta il caso dell'utilizzo di un'applicazione iPad per una raccolta fondi per cause umanitarie in Africa - in questo caso la cosa più importante non e' l'applicazione iPad, ma l'applicazione delle regole della gift economy. Piu' info, news, presentazioni e articoli su temi di Social Media Marketing sono disponibili al mio blog Global Search Interactive http://www.globalsearchinteractive.net

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Page 1: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

massimo burgio global search interactive / sempo

social fundraising

master in diritto ed economiaper la cultura e l’artenuoro, 20 gennaio 2012

part four case histories

Page 2: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

burning man temple 2011

case history

Page 3: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step zero organization

san francisco fundraising team first planning meeting

Page 4: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step zero organization

skype global phone conference

Page 5: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step one grassroot community

international arts megacrew teamworking

Page 6: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step one grassroot community

facebook volunteers group

Page 7: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step one grassroot community

my computers burning man, temple, nowhere

Page 8: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step two ongoing communication

wordpress blog hub

Page 9: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step two ongoing engaging communication

blog content wordpress

Page 10: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step three social media engagement

twitter still going on

Page 11: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step four connect with other creative teams

extended creative community

Page 12: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step five online fundraising

kickstarter first campaign

Page 13: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step five online fundraising

indiegogo first campaign

Page 14: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step six more online fundraising

burning man site community / media push

Page 15: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

promoted from the temple blog

step six more online fundraising

Page 16: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step seven offline fundraising events

active grassroot community local fundraising events

Page 17: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step eight enjoy, share, grief, celebrate

temple of transition burning man 2011

Page 18: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step eight enjoy, share, grief, celebrate

temple of transition burning man 2011

Page 19: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step eight enjoy, share, grief, celebrate

temple of transition burning man 2011

Page 20: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step eight enjoy, share, grief, celebrate

temple of transition burning man 2011

Page 21: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step eight enjoy, share, grief, celebrate

temple of transition burning man 2011

Page 22: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step eight enjoy, share, grief, celebrate

temple of transition burning man 2011

Page 23: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step eight enjoy, share, grief, celebrate

temple of transition burning man 2011

Page 24: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step eight enjoy, share, grief, celebrate

temple of transition burning man 2011

Page 25: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step eight enjoy, share, grief, celebrate

temple of transition burning man 2011

Page 26: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step eight enjoy, share, grief, celebrate

temple of transition burning man 2011

Page 27: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step eight enjoy, share, grief, celebrate

temple of transition burning man 2011

Page 28: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step eight enjoy, share, grief, celebrate

temple of transition burning man 2011

Page 29: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step nine burn it

temple burn video

Page 30: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

step ten post event online fundraising

indiegogo afterburn unsuccessful

Page 31: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

next step do it all again

IAM megacrew plans for BM 2012 - big project

Page 32: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

next step do it all again

IAM megacrew plans for BM 2012 - big project

Page 33: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

next step do it all again

IAM megacrew plans for BM 2012 - big project

Page 34: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

next step do it all again

IAM megacrew plans for BM 2012 - big project

Page 35: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

next step do it all again

IAM megacrew plans for BM 2012 - small project

Page 36: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

next step do it all again

IAM megacrew plans for BM 2012 - small project

Page 37: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

next step do it all again

IAM megacrew plans for BM 2012 - small project

Page 38: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

ipad4africacase history

Page 39: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

conoscete join(RED)?

Page 40: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

RED(italian food)

tentativo senza successo

Page 41: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

ma amo troppo l’africa per abandonare l’idea di aiutare

Page 42: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

ci vuole una nuova idea!!!

Page 43: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

Text

l’idea è arrivata quest’estate, dalla mia partecipazione all’afri-tech kenya summit

Page 44: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

bello il kenya, no? ecco alcune immagini tipiche delle brochure viaggi...

Page 45: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

bello il kenya, no? ecco alcune immagini tipiche delle brochure viaggi...

Page 46: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

bello il kenya, no? ecco alcune immagini tipiche delle brochure viaggi...

Page 47: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

bello il kenya, no? ecco alcune immagini tipiche delle brochure viaggi...

Page 48: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

bello il kenya, no? ecco alcune immagini tipiche delle brochure viaggi...

Page 49: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

il kenya è un mercato africano di punta per internet marketing e mobile - guardate come mi hanno “beccato” come speaker e usati i social media networks per farmi un’offerta safari “in target”

Page 50: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

questo è il kenya che volevano vendermi - VIP resorts

Page 51: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

ma il kenya (e il resto dell’africa) è anche questo...

Page 52: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

ecco l’idea!!!

Page 53: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

++

= friends + gift economy + apps = può funzionare! =)

Page 54: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

introducing the iPad4Africa project!

Page 55: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

=

il network di amici

Page 56: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

il blog è già live, mentre lavoriamo sullo sviluppo della ipad application

Page 57: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

www.ipad4africa.org

Page 58: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

alcune preview di design dell’ipad app

Page 59: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

alcune preview di design dell’ipad app

Page 60: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

alcune preview di design dell’ipad app

Page 61: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

alcune preview di design dell’ipad app

Page 62: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

alcune preview di design dell’ipad app

Page 63: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

alcune preview di design dell’ipad app

Page 64: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

abbiamo cercato un partner charity da supportare con la raccolta fondi

Page 65: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

xuno sostenibile... =(

Page 66: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

Bujumbura, BurundiNGO: Jus Vitae

Kilambe, CongoNGO: COE

Tutu, GhanaNGO: Sunrise Africa Bilbao

Gilgil, KenyaNGO: Harambee Schools

Antintorona, MadagascarNGO: We Work It Works

Kouroulamini, MaliNGO: Mali Development

Louga, SenegalNGO: Aldeas Infantiles

Lakasa, ZambiaNGO: Proteus

meglio lavorare per supportare ngo serie

Page 67: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

coming soon to your ipads !!! =)

Page 68: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

progetti?e i vostri

Page 69: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

massimoburgio.com

Page 70: Social Fundraising: Case Histories - Deca Master Nuoro, Massimo Burgio

massimo burgioglobal search interactive / sempowww.globalsearchinteractive.net www.sempo.orgwww.massimoburgio.com

graziee in bocca al lupo!